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Jenny Schiffman
Rye,NY
Summary
Sales professional with extensive experience in directing sales operations across North America. Recognized for driving significant revenue growth and establishing strategic partnerships. Known for strong focus on team collaboration and adaptability, ensuring successful outcomes in dynamic environments. Skilled in strategic planning and relationship management.
Overview
25
25
years of professional experience
1
1
Certification
Work History
North America GTM Lead- Strategic ISVs
Google, Inc.
06.2024 - Current
- GTM and Sales Co-Sell leader for #2 largest ISV SaaS Partner, MongoDB North America and supporting $120M+ in annual revenue. Currently on track to exceed quota by 115% in 2025 and tracking 70+% YoY growth.
- Drove sales pipeline and plan achievement and tracking to 60% YoY (110% to goal) growth (exceeding MongoDB growth) in 2025.
- Developed and implemented GTM Sales Co-Sell Partner strategy for North America.
- Secured key customer net new wins which included: Schwab ($9.5M ACR), Lumen ($6M ACR), UnitedHealth Group ($16M ACR), and American Express ($15M ACR).
Head of Global Exchange Platforms - Agency
Google, Inc.
01.2018 - 06.2024
- Sales leader responsible for driving global sales strategy, education and growth across the Google Exchange for the Big 6 Holding Companies and Independent Agencies. Led a team of 9 global team members and 50+ internal cross functional partners in growing Agency revenue and feature adoption. Pod book of business was valued at $2.5B+ annually and included: WPP, Dentsu Aegis, Publicis, IPG, Omnicom, Havas and top Independent Agencies.
- Agency Global Expansion Strategy Lead: Created comprehensive proposal to help grow spend in EMEA, APAC and Canada in 2023. Efforts resulted in receiving 5 additional IC (US and EMEA).
- Agency Incentive Program Lead: Part of core leadership team responsible for bringing first of its kind incentive program proposal to the Exchange.
- Developed and implemented brand activation pipeline and strategy for CTV business.
- Re-launched the Agency Exchange model to internal and external stakeholders globally.
- Coached and developed 10 AE’s over the past 5 years into leadership roles and growth opportunities. 98%+ favorable management scores over the past 4 cycles.
Global Enterprise Partnerships
Google, Inc.
06.2021 - 11.2021
- 6 month rotation leading vertical strategy, business development, GTM plans and strategic partner engagements for Google Hardware which includes Pixel, Nest and Wearables.
- Led strategy and launch of the Quicken Loans Nest bundle ($5M+).
- Rolled out the Pixel+Cloud Narrative and Sales Incentives for the Public Sector Vertical.
- Developed Pixel Strategy for Channel Partners which included Shopify, Clover and Square.
Head of Industry- Platforms (DSP/Networks)
Google, Inc.
03.2012 - 12.2017
- Led a team to grow the overall share of wallet across top-tier DSPs (Demand Side Platforms). Book of business valued at $175M+ annually and included: MediaMath, AppNexus, Oath, Distillery, Centro, Collective, Criteo and Nannigans. Managed all account, product, technical and business programmatic integrations across display, mobile, video and deals (programmatic direct).
- Exceeded national sales quota for seven straight quarters (+100% attainment).
- Scaled overall AdX business 300+% from 2012-2017 ($2.4B+ in 2017).
- Launched the Annual Client Conference in 2015 and 2016 (200+ attendees) and moderated 2 panels at the event with C-Level executives.
Team Pod Lead, DoubleClick - Agency/Direct Marketer
Google, Inc.
03.2008 - 03.2012
- Retained and grew top relationships for direct Marketer and agency clients for Ad Serving and Rich Media business. Focused on pitching new products, upselling features, and in depth contract negotiations. Core focus on Financial Services verticals and key accounts included: Vanguard, GEICO, Allstate, Progressive, Liberty Mutual and MetLife.
- Exceeded quarterly national sales quotas on a consistent basis.
- Retained 100% of the book of business over a four year span.
Manager - Account Management
Yahoo Inc.
01.2007 - 03.2008
- Supervised and mentored a team of eight Sales Planners and Account Managers. Worked with Senior Management to optimize sales revenue for the team. Reviewed and edited media sales contracts.
Project Manager
Yahoo Inc.
11.2005 - 03.2008
- Managed top tier Consumer Packaged Goods clients including Pepsi-Cola, Frito Lay, Campbell’s and Colgate Palmolive. Managed partnership sites including Pepsi Smash, Pepsi Musica and THE 9 which accounted for over $12MM in annual sales revenue. Received National Sales Operations Elite Performer Award for “Superior Customer Service” in March 2007.
Account Director, Agency Vertical
DoubleClick, Inc
01.2003 - 11.2005
- Oversaw top agency global accounts including Digitas/Modem Media, Media Contacts, MRM Partners and Carat Interactive. Coordinated periodic meetings with key clients to provide updates on the industry trends and new DoubleClick products. Focused on the expansion and adoption of DoubleClick’s product suite.
Sales Marketing Manager
About.com
08.2000 - 01.2003
- Worked with the sales team to develop proposals and create effective sales presentations. Managed and coordinated program implementation schedule. Created sell sheets and collateral for the sales team and presented the sales team with new products.
Education
BFA - Graphic Design
University of Michigan
05.1999
Skills
- Experienced Sales Leader with 20 years of experience in Technology, Cloud, SaaS, Media and Advertising Proven track record of leading top performing sales teams and building long standing relationships across the Agency, Technology, Database and Marketer Ecosystem
Certification
Google Cloud Digital Leader
Google Cloud Generative AI Leader
Interests
Timeline
North America GTM Lead- Strategic ISVs
Google, Inc.
06.2024 - Current
Global Enterprise Partnerships
Google, Inc.
06.2021 - 11.2021
Head of Global Exchange Platforms - Agency
Google, Inc.
01.2018 - 06.2024
Head of Industry- Platforms (DSP/Networks)
Google, Inc.
03.2012 - 12.2017
Team Pod Lead, DoubleClick - Agency/Direct Marketer
Google, Inc.
03.2008 - 03.2012
Manager - Account Management
Yahoo Inc.
01.2007 - 03.2008
Project Manager
Yahoo Inc.
11.2005 - 03.2008
Account Director, Agency Vertical
DoubleClick, Inc
01.2003 - 11.2005
Sales Marketing Manager
About.com
08.2000 - 01.2003
BFA - Graphic Design
University of Michigan
Leadership
- Co-Lead- Global Partnerships Sell Side Americans DEI Council, 2023 - Selected to co-lead a team of 45 Council members across the AMS Partnerships team (US, LATAM, CA).
- HOI Council Representative- Growth Pillar, 2016 - 2017 and 2019-2020 - Selected to Represent The Leadership Council for 500+ Managers within Google. Feedback from Executive Sponsor: “This is the best HOI Council that I have ever been a part of”.
- G2G Trainer/“I Am Remarkable” Facilitator, 2017 - present - G2G Facilitator for Diversity and Inclusion courseware. Led 30+ events for internal Googlers.
- GTM Programs, 2017-present- Scaled program for Agency Partners which led to 1000+ participants in 2019 and 2020. Launched Global Program for WPP in 2020 which was highlighted in #IAR All Hands and used as a guide for how to scale to large companies.
- Gold Awards Leadership Committee, 2020, 2021 Platforms Leadership representative that led the selection of 7 Gold Winners across the team.