Jeremy "Jay" Casillas
Norwalk,CA
Summary
Customer-oriented General Manager with 9 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
13
13
years of professional experience
1
1
Certification
Work History
General Manager
Catalyst
10.2023 - 08.2024
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Budtender/General Manager
CFF Enterprise
10.2015 - 08.2024
- Utilized strong interpersonal skills to build rapport with customers, establishing trust and credibility as a knowledgeable resource on cannabis products.
- Promoted a welcoming atmosphere by greeting each customer warmly upon arrival, fostering an inclusive environment that encouraged return visits.
- Increased repeat business through exceptional customer service and extensive knowledge of cannabis products.
- Restocked supplies and arranged displays.
- Employed effective cash handling procedures for accurate accounting of daily sales transactions while minimizing discrepancies or losses.
- Enhanced customer experience by providing personalized product recommendations based on individual needs and preferences.
- Managed inventory efficiently, ensuring accurate stock levels and timely reordering of popular products to prevent shortages.
General Manager Of Southern California Retail
NorCal Cannabis
10.2015 - 10.2023
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Budtender/Manager
DPG "Black Market"
08.2011 - 09.2015
- Checked guests' photo identification for validity and age requirements.
- Utilized strong interpersonal skills to build rapport with customers, establishing trust and credibility as a knowledgeable resource on cannabis products.
- Educated customers about responsible consumption practices, promoting safe and enjoyable cannabis use experiences.
- Contributed to team success by sharing product knowledge and expertise with fellow budtenders during training sessions.
- Developed strong relationships with suppliers to stay informed about new products and industry trends, enhancing store offerings accordingly.
Education
GED -
Leuzinger High
01.2007
Skills
- Cannabis Industry Knowledge: Demonstrating a deep understanding of the cannabis industry, including regulations, compliance, product knowledge, and industry trends
- Retail Management: Experience in managing and overseeing retail operations, including inventory management, merchandising, sales techniques, HR related questions Understanding UNION contracts and abiding by them
- Team Leadership: Ability to lead and motivate teams, including hiring, training, and managing staff Strong leadership and communication skills
- Operational Efficiency: Expertise in optimizing operational processes, including inventory control, cash management, loss prevention, and overall store efficiency
- Compliance and Regulatory: Knowledge of local, state, and federal cannabis regulations, including licensing requirements, security protocols, and record-keeping procedures
- Sales and Marketing: Proficiency in developing and executing sales strategies, creating marketing campaigns, and driving revenue growth
- Customer Relationship Management: Strong focus on building and maintaining customer relationships, ensuring exceptional customer experience, and implementing customer loyalty programs and PAD's
- Problem-Solving: Aptitude for identifying and resolving operational challenges, customer concerns, and staff issues effectively and efficiently
- Communication and Collaboration: Excellent communication skills, Both verbal and written, along with the ability to collaborate with various stakeholders, including corporate teams, vendors, and regulatory authorities (DCC)
- Multitasking and Time Management: Demonstrated ability to manage multiple Priorities, Meet deadlines, and handle day-to-day operations efficiently across multiple stores
- Training and Development: Experienced in designing and implementing training programs to enhance employees' knowledge and skills, fostering professional growth within the team
Certification
- Cal-OSHA Certified
- CPR Certified
- Long Beach Social Equity Certificate
References
- Surina Sisavath, NorCal Cannabis Director of Operations, (707) 484-4703
- Arya Maghbouleh, Purchasing Manager, (714) 225-4801
Timeline
General Manager
Catalyst
10.2023 - 08.2024
Budtender/General Manager
CFF Enterprise
10.2015 - 08.2024
General Manager Of Southern California Retail
NorCal Cannabis
10.2015 - 10.2023
Budtender/Manager
DPG "Black Market"
08.2011 - 09.2015
GED -
Leuzinger High
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