Skilled Marketer and Product Manager with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach. Quality-driven Product Manager with 2 -year background carrying prodcts from conception to production. Excellent technical knowledge and presentation skills. Firm grasp of product composition, structure and applications.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Voici - Multimedia Culture House
Washington, DC
03.2019 - Current
Started social media page from scratch and gained over 4k followers organically
Generated over $5,000 revenue from streetwear clothing we developed and sold via dropshipping
Worked with local black owned non-profit organizations and businesses to develop compelling visual stories and clothing (Petey Greene Program & Light to Life Agency, Ben's Chili Bowl)
Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
Built relationships with strategic partners leading to business development opportunities ( Local DMV professional black athletes)
Exercised leadership of multi-media businesses dedicated to building and supporting community based projects.
Promoted brand awareness by increasing market penetration across clothing and media markets.
Identified and qualified potential customers through outbound calling.
Researched potential leads to identify key decision makers within target organizations.
Implemented strategies to increase lead conversion rate and maximize revenue opportunities.
Optimized webpages for search engine visibility and improved organic traffic.
Monitored campaign success using Google Analytics and other analytics tools.
Assisted in the development of web page designs that optimized usability and engagement.
Content Creator
Black Arrow
04.2023 - Current
Helped plan and execute (promoting on social media, selling tickets, curated event music) collaborative MLS Allstar Event that featured professional soccer players, popular social media pundits and personalities.
Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
Created compelling visuals to accompany written content.
Edited videos using Capcut and Instagram software.
Researched topics related to the brand's industry to develop original content ideas.
Worked on multiple projects while meeting tight deadlines.
Planned and executed events for internal and external audiences.
Sourced relevant images, graphics, audio files, video clips for use in digital content.
Generated ideas for new social media posts or articles based on customer needs and current trends.
Curated content for social media platforms.
Posted useful, creative and timely content on social media, blog and website.
Event Promoter
Night Society
Washington, DC
01.2019 - 12.2022
Organized and coordinated logistics for events, including venue selection, catering, decorations, transportation, and security.
Created press releases, marketing materials, and advertisements to promote events.
Planned and executed marketing campaigns to generate interest in the events.
Negotiated contracts with vendors for equipment rentals and services.
Researched potential venues for upcoming events.
Developed and implemented promotional strategies to increase event attendance.
Team Captain
American University Men's Soccer
Washington, DC
01.2020 - Current
Supported and mentored junior team members to promote team chemistry and improve collective performance.
Directed daily activities in soccer trainings and competitions to achieve goals.
Communicated with Athletic Department and coaches to establish objectives and monitor performance of team members based on established rules and expectations
Conducted troubleshooting and assigned tasks to fellow team leaders to resolve team problems.
Attended all scheduled practices and training sessions to maintain peak athletic performance.
Exercised strong leadership skills and practiced self-discipline on and off field.
Identified personal strengths and weaknesses and adjusted techniques to enhance performance.
Showed discipline and responsible nature during and outside of competitions.
Listened to coaches, trainers and support staff and implemented suggestions to enhance team contributions.
Successfully balanced 20 hours per week of athletic activities while managing demanding academic schedule.
Studied competitors to understand different strategies and gain important advantages.
Sports Performance Specialist
Redline Athletics
Clarksburg, MD
09.2023 - 03.2024
Developed and implemented individualized strength and conditioning programs tailored to the needs of each athlete.
Monitored athletes' progress through regular assessments of performance metrics.
Incorporated strength training regimens into practice sessions to enhance physical abilities in game situations.
Developed and implemented strategies to increase public awareness of sports programs.
Managed relationships with key stakeholders including sponsors, vendors and partners.
Conducted market research to identify target audiences and potential growth opportunities.
Optimized content for SEO purposes.
Conducted keyword research and analysis to identify valuable keywords for content optimization.
Managed Google Ads campaigns in order to maximize ROI.
Education
Master of Science - Health Promotion Management
American University
Washington, DC
12-2023
Bachelor of Science - Health Promotion
American University
Washington, DC
12.2020
Skills
Business Development
Direct Email Marketing
Social Media Marketing
Digital Marketing
Hubspot
Hootsuite
Adobe Creative
Brand Awareness
Working collaboratively
Project planning
People skills
Data Analytics
Quantitative Research
UX Research
Usability Testing
Wireframing
Open Card Sorting
Accomplishments
Promoted to team captain as a junior due to team voted season MVP performance and GPA.
Spring 2020-2021 Patriot League Champion
Fall 2020-2021 Patriot League Championship Runner-Up