Jerry Zouantcha
Washington,United States
Summary
Skilled Marketer and Product Manager with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach. Quality-driven Product Manager with 2 -year background carrying prodcts from conception to production. Excellent technical knowledge and presentation skills. Firm grasp of product composition, structure and applications.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Voici - Multimedia Culture House
Washington, DC
03.2019 - Current
- Started social media page from scratch and gained over 4k followers organically
- Generated over $5,000 revenue from streetwear clothing we developed and sold via dropshipping
- Worked with local black owned non-profit organizations and businesses to develop compelling visual stories and clothing (Petey Greene Program & Light to Life Agency, Ben's Chili Bowl)
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Built relationships with strategic partners leading to business development opportunities ( Local DMV professional black athletes)
- Exercised leadership of multi-media businesses dedicated to building and supporting community based projects.
- Promoted brand awareness by increasing market penetration across clothing and media markets.
- Identified and qualified potential customers through outbound calling.
- Researched potential leads to identify key decision makers within target organizations.
- Implemented strategies to increase lead conversion rate and maximize revenue opportunities.
- Optimized webpages for search engine visibility and improved organic traffic.
- Monitored campaign success using Google Analytics and other analytics tools.
- Assisted in the development of web page designs that optimized usability and engagement.
Content Creator
Black Arrow
04.2023 - Current
- Helped plan and execute (promoting on social media, selling tickets, curated event music) collaborative MLS Allstar Event that featured professional soccer players, popular social media pundits and personalities.
- Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
- Created compelling visuals to accompany written content.
- Edited videos using Capcut and Instagram software.
- Researched topics related to the brand's industry to develop original content ideas.
- Worked on multiple projects while meeting tight deadlines.
- Planned and executed events for internal and external audiences.
- Sourced relevant images, graphics, audio files, video clips for use in digital content.
- Generated ideas for new social media posts or articles based on customer needs and current trends.
- Curated content for social media platforms.
- Posted useful, creative and timely content on social media, blog and website.
Event Promoter
Night Society
Washington, DC
01.2019 - 12.2022
- Organized and coordinated logistics for events, including venue selection, catering, decorations, transportation, and security.
- Created press releases, marketing materials, and advertisements to promote events.
- Planned and executed marketing campaigns to generate interest in the events.
- Negotiated contracts with vendors for equipment rentals and services.
- Researched potential venues for upcoming events.
- Developed and implemented promotional strategies to increase event attendance.
Team Captain
American University Men's Soccer
Washington, DC
01.2020 - Current
- Supported and mentored junior team members to promote team chemistry and improve collective performance.
- Directed daily activities in soccer trainings and competitions to achieve goals.
- Communicated with Athletic Department and coaches to establish objectives and monitor performance of team members based on established rules and expectations
- Conducted troubleshooting and assigned tasks to fellow team leaders to resolve team problems.
- Attended all scheduled practices and training sessions to maintain peak athletic performance.
- Exercised strong leadership skills and practiced self-discipline on and off field.
- Identified personal strengths and weaknesses and adjusted techniques to enhance performance.
- Showed discipline and responsible nature during and outside of competitions.
- Listened to coaches, trainers and support staff and implemented suggestions to enhance team contributions.
- Successfully balanced 20 hours per week of athletic activities while managing demanding academic schedule.
- Studied competitors to understand different strategies and gain important advantages.
Sports Performance Specialist
Redline Athletics
Clarksburg, MD
09.2023 - 03.2024
- Developed and implemented individualized strength and conditioning programs tailored to the needs of each athlete.
- Monitored athletes' progress through regular assessments of performance metrics.
- Incorporated strength training regimens into practice sessions to enhance physical abilities in game situations.
- Developed and implemented strategies to increase public awareness of sports programs.
- Managed relationships with key stakeholders including sponsors, vendors and partners.
- Conducted market research to identify target audiences and potential growth opportunities.
- Optimized content for SEO purposes.
- Conducted keyword research and analysis to identify valuable keywords for content optimization.
- Managed Google Ads campaigns in order to maximize ROI.
Education
Master of Science - Health Promotion Management
American University
Washington, DC12-2023
Bachelor of Science - Health Promotion
American University
Washington, DC12.2020
Skills
- Business Development
- Direct Email Marketing
- Social Media Marketing
- Digital Marketing
- Hubspot
- Hootsuite
- Adobe Creative
- Brand Awareness
- Working collaboratively
- Project planning
- People skills
- Data Analytics
- Quantitative Research
- UX Research
- Usability Testing
- Wireframing
- Open Card Sorting
Accomplishments
- Promoted to team captain as a junior due to team voted season MVP performance and GPA.
- Spring 2020-2021 Patriot League Champion
- Fall 2020-2021 Patriot League Championship Runner-Up
- Doug Dugan Leadership Award
Certification
- Google Digital Marketing & E-commerce
Languages
French
Professional
Affiliations
- HTML/CSS FreeCodeCamp Certificate
- Java Script
Timeline
Sports Performance Specialist
Redline Athletics
09.2023 - 03.2024
Content Creator
Black Arrow
04.2023 - Current
Team Captain
American University Men's Soccer
01.2020 - Current
Chief Marketing Officer
Voici - Multimedia Culture House
03.2019 - Current
Event Promoter
Night Society
01.2019 - 12.2022
Master of Science - Health Promotion Management
American University
Bachelor of Science - Health Promotion
American University
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