Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Certification
Languages
Affiliations
Timeline
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Jerry Zouantcha

Washington,United States

Summary

Skilled Marketer and Product Manager with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach. Quality-driven Product Manager with 2 -year background carrying prodcts from conception to production. Excellent technical knowledge and presentation skills. Firm grasp of product composition, structure and applications.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Chief Marketing Officer

Voici - Multimedia Culture House
Washington, DC
03.2019 - Current
  • Started social media page from scratch and gained over 4k followers organically
  • Generated over $5,000 revenue from streetwear clothing we developed and sold via dropshipping
  • Worked with local black owned non-profit organizations and businesses to develop compelling visual stories and clothing (Petey Greene Program & Light to Life Agency, Ben's Chili Bowl)
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
  • Built relationships with strategic partners leading to business development opportunities ( Local DMV professional black athletes)
  • Exercised leadership of multi-media businesses dedicated to building and supporting community based projects.
  • Promoted brand awareness by increasing market penetration across clothing and media markets.
  • Identified and qualified potential customers through outbound calling.
  • Researched potential leads to identify key decision makers within target organizations.
  • Implemented strategies to increase lead conversion rate and maximize revenue opportunities.
  • Optimized webpages for search engine visibility and improved organic traffic.
  • Monitored campaign success using Google Analytics and other analytics tools.
  • Assisted in the development of web page designs that optimized usability and engagement.

Content Creator

Black Arrow
04.2023 - Current
  • Helped plan and execute (promoting on social media, selling tickets, curated event music) collaborative MLS Allstar Event that featured professional soccer players, popular social media pundits and personalities.
  • Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
  • Created compelling visuals to accompany written content.
  • Edited videos using Capcut and Instagram software.
  • Researched topics related to the brand's industry to develop original content ideas.
  • Worked on multiple projects while meeting tight deadlines.
  • Planned and executed events for internal and external audiences.
  • Sourced relevant images, graphics, audio files, video clips for use in digital content.
  • Generated ideas for new social media posts or articles based on customer needs and current trends.
  • Curated content for social media platforms.
  • Posted useful, creative and timely content on social media, blog and website.

Event Promoter

Night Society
Washington, DC
01.2019 - 12.2022
  • Organized and coordinated logistics for events, including venue selection, catering, decorations, transportation, and security.
  • Created press releases, marketing materials, and advertisements to promote events.
  • Planned and executed marketing campaigns to generate interest in the events.
  • Negotiated contracts with vendors for equipment rentals and services.
  • Researched potential venues for upcoming events.
  • Developed and implemented promotional strategies to increase event attendance.

Team Captain

American University Men's Soccer
Washington, DC
01.2020 - Current
  • Supported and mentored junior team members to promote team chemistry and improve collective performance.
  • Directed daily activities in soccer trainings and competitions to achieve goals.
  • Communicated with Athletic Department and coaches to establish objectives and monitor performance of team members based on established rules and expectations
  • Conducted troubleshooting and assigned tasks to fellow team leaders to resolve team problems.
  • Attended all scheduled practices and training sessions to maintain peak athletic performance.
  • Exercised strong leadership skills and practiced self-discipline on and off field.
  • Identified personal strengths and weaknesses and adjusted techniques to enhance performance.
  • Showed discipline and responsible nature during and outside of competitions.
  • Listened to coaches, trainers and support staff and implemented suggestions to enhance team contributions.
  • Successfully balanced 20 hours per week of athletic activities while managing demanding academic schedule.
  • Studied competitors to understand different strategies and gain important advantages.

Sports Performance Specialist

Redline Athletics
Clarksburg, MD
09.2023 - 03.2024
  • Developed and implemented individualized strength and conditioning programs tailored to the needs of each athlete.
  • Monitored athletes' progress through regular assessments of performance metrics.
  • Incorporated strength training regimens into practice sessions to enhance physical abilities in game situations.
  • Developed and implemented strategies to increase public awareness of sports programs.
  • Managed relationships with key stakeholders including sponsors, vendors and partners.
  • Conducted market research to identify target audiences and potential growth opportunities.
  • Optimized content for SEO purposes.
  • Conducted keyword research and analysis to identify valuable keywords for content optimization.
  • Managed Google Ads campaigns in order to maximize ROI.

Education

Master of Science - Health Promotion Management

American University
Washington, DC
12-2023

Bachelor of Science - Health Promotion

American University
Washington, DC
12.2020

Skills

  • Business Development
  • Direct Email Marketing
  • Social Media Marketing
  • Digital Marketing
  • Hubspot
  • Hootsuite
  • Adobe Creative
  • Brand Awareness
  • Working collaboratively
  • Project planning
  • People skills
  • Data Analytics
  • Quantitative Research
  • UX Research
  • Usability Testing
  • Wireframing
  • Open Card Sorting

Accomplishments

  • Promoted to team captain as a junior due to team voted season MVP performance and GPA.
  • Spring 2020-2021 Patriot League Champion
  • Fall 2020-2021 Patriot League Championship Runner-Up
  • Doug Dugan Leadership Award

Certification

  • Google Digital Marketing & E-commerce

Languages

French
Professional

Affiliations

  • HTML/CSS FreeCodeCamp Certificate
  • Java Script

Timeline

Sports Performance Specialist

Redline Athletics
09.2023 - 03.2024

Content Creator

Black Arrow
04.2023 - Current

Team Captain

American University Men's Soccer
01.2020 - Current

Chief Marketing Officer

Voici - Multimedia Culture House
03.2019 - Current

Event Promoter

Night Society
01.2019 - 12.2022

Master of Science - Health Promotion Management

American University

Bachelor of Science - Health Promotion

American University
Jerry Zouantcha