Jesse Arebalo
San Bernardino,USA
Summary
Dynamic sales leader with extensive experience at Gate City Beverage, excelling in financial planning and team development. Proven track record of driving profitability and market share growth through strategic supplier collaboration and key account management. Adept at cultivating relationships and empowering teams to achieve ambitious business objectives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Director of SALES
GATE CITY BEVERAGE
San Bernardino, California
12.2019 - Current
- Develop and manage financial plans to control operating expenses and achieve EBITDA targets
- Cultivate strong partnerships with suppliers and key retailers to enhance collaboration
- Ensure compliance with ABC rules and regulations
- Monitor adherence to safety procedures to maintain a secure working environment
- Conduct sales meetings with leaders, assigning goals aligned with company initiatives
- Mentor and develop sales leaders for succession planning within the organization
Large Format Sales Manager
GATE CITY BEVERAGE
San Bernardino, California
12.2018 - 12.2019
- Managed and developed sales supervisors and account managers to enhance team performance.
- Cultivated a value-centered culture with an emphasis on prioritizing safety.
- Established strong relationships with grocery buyers and district managers for improved collaboration.
- Collaborated with supplier market managers to deliver ABP’s effectively.
Small Format Area Supervisor
GATE CITY BEVERAGE
San Bernardino, California
10.2017 - 12.2018
- Increased sales and profitability through strategic management initiatives
- Gained distribution in territory by utilizing Suggest Selling techniques to optimize PODs
- Collaborated with suppliers, district managers, and sales teams to achieve business objectives
Large Format Area Supervisor
GATE CITY BEVERAGE
San Bernardino, California
02.2016 - 10.2017
- Increased sales and profitability through effective management strategies
- Developed a team of six account managers and 25 merchandisers across territory
- Managed supplier standards for holiday surveys, ensuring top-notch execution at retail
- Utilized Circana data to enhance market share and drive growth
Heineken Brand Manager
GATE CITY BEVERAGE
San Bernardino, California
10.2014 - 02.2016
- Collaborated with Heineken USA to achieve annual business objectives and budget targets
- Developed dynamic strike team merchandisers for Heineken USA
- Aligned sales team goals with supplier standards to ensure cohesive performance
Large Format Account Manager
GATE CITY BEVERAGE
San Bernardino, California
11.2011 - 10.2014
- Developed and maintained relationships with major chain operators to enhance partnerships
- Utilized best-in-class technology to increase market share effectively
- Executed supplier standards for Retail Vision Surveys, ensuring compliance and quality
Small Format Account Manager
GATE CITY BEVERAGE
San Bernardino, California
03.2004 - 11.2011
- Managed 89 independent retail accounts, both off-premise and on-premise
- Conducted resets to increase shelf space and align with industry trends
- Established draft handle distribution in on-premise accounts and created promotional features
Education
Associate of Science - Liberal Studies, General Education
CHAFFEY COMMUNITY COLLEGE
Rancho Cucamonga, CA06.2002
Skills
- Financial planning
- Sales strategy
- Team development
- Key account management
- Supplier collaboration
- Customer relationship management
Accomplishments
- Tiger Joe Award Winner-4X- 2012, 2014, 2015, 2016 (Currently in 1st place)
- Small Tiger for category performance- 11 total: 2020-Productivity / 2024- Market Execution
- Constellation Gold Network Award 2018 & 2024- #1 Distributor in the USA
- Kahuna Cup Award- 5X- 2012, 2013, 2014, 2017, 2020 (Currently in 1st place)
- Top Workplace 2019-2025: 3- 1st place awards
- New Belgium DSOY for the Country- 2024
- MolsonCoors DSOY for the Region-2024
- HUSA DSOY for the region-2024
- Diageo Golden Bar Award-2022- #1 in the country
- MABI Golden Lemmie Award- 2021
- Sierra Nevada Presidents Cup Award-2020
Affiliations
- Facilitated training for Golden Brands and High Desert during 2019 acquisitions
- Led the Culture Initiative training for GC in 2019
- Conducted all sales onboarding trainings at Gate City in 2018 & 2019
- Facilitated Ways of Working training- 2025
Certification
- Boot Camp, Leadership 101 & LEAP training in 2016
- Led Consultant of Choice training- 2016
- Certified First Responder- July, 2017
- Cicerone Level One-2017
- Managerial Effectivenesss Trainign Course- Nov 2014
Timeline
Director of SALES
GATE CITY BEVERAGE
12.2019 - Current
Large Format Sales Manager
GATE CITY BEVERAGE
12.2018 - 12.2019
Small Format Area Supervisor
GATE CITY BEVERAGE
10.2017 - 12.2018
Large Format Area Supervisor
GATE CITY BEVERAGE
02.2016 - 10.2017
Heineken Brand Manager
GATE CITY BEVERAGE
10.2014 - 02.2016
Large Format Account Manager
GATE CITY BEVERAGE
11.2011 - 10.2014
Small Format Account Manager
GATE CITY BEVERAGE
03.2004 - 11.2011
Associate of Science - Liberal Studies, General Education
CHAFFEY COMMUNITY COLLEGE