Jesse Gouvin
Muscle Shoals
Summary
Dynamic energetic leader with over twenty-five years of demonstrated success leading dealership sales and service teams focused on achieving forecasted results. Skilled at building dealership processes focused on customer satisfaction and employee retention. Experienced in forecasting, sales/service performance improvement, and sales training.
Overview
28
28
years of professional experience
Work History
General Manager
Greenway Honda of Florence
01.2020 - 01.2025
- Led dealership to achieve Honda Presidents Award 2022 and 2023
- Maintained over 100% retail market share for Parts, Service and Sales departments
- Responsible for forecasting yearly fixed and variable budgets
- Consistently maintained over 20% Internet closing, 35% Appointment setting and 85% Appointment show metrics
- Maintained exceptional customer service throughout all aspects of the dealership resulting in top 1% CSI scores
- Increased Google reviews from 400 to over 1800 with a score of 4.8
- Manage pre-owned inventory levels adhering to strict sixty-day aged inventory policy
Pre-Owned Vehicle Sales Director
Jim Hudson Auto Group
01.2011 - 01.2020
- Directed pre-owned vehicle sales for all 15 Jim Hudson Franchise Stores
- Responsible for forecasting yearly sales and advertising budget
- Established training and process related protocols that were implemented throughout dealer group
- Manage Central Pre-Owned vehicle reconditioning center consisting of 6 technicians, 4 service writers, Detail department and Internet department
- Responsible for growing and managing in-house wholesale vehicle auction, which currently ranks as the highest sales percentage among Manheim National Mobile facilities
- Energized Used Car Managers to consistently meet and exceed forecasted sales goals while maintaining consistent inventory levels
- Manage inventory levels across all seven stores adhering to strict sixty-day aged inventory policy
General Sales Manager
Dick Dyer Mercedes-Benz
01.2004 - 01.2011
- Managed dealership staff of 16 Sales Associates and 3 Sales Managers
- Increased Customer Service Index 22% and maintained the highest CSI ranking in the Southeast region
- Planned and implemented innovative Internet Sales department that increased revenues 53% in first year
- Launched ‘Business Development Center’ key to 30% improvement in customer satisfaction
- Responsible for forecasting yearly sales and advertising budget
- Planned and facilitated daily and weekly training sessions to promote sales team professional development and sales goal reinforcement
Direct Marketing Group Sales Director
Bose Corporation
01.1997 - 01.2004
- Managed overall operation of Direct Marketing Group 250 seat Inbound Call Center
- Trained and coached Sales Supervisors
- Managed recruiting and hiring efforts to staff call center
- Managed several national accounts to include Shop NBC and QVC
- Led Sales Group to a ‘Top 1%’ ranking in division
- Recipient of ‘Manager of Year’ recognition
Education
Bachelor of Science - Finance, Marketing And Management Concentrations
Massachusetts College of Liberal Arts
Adams, MASkills
Honda Presidents Award winning dealership 2022 and 2023
Consistently attained top 5% OEM retail market share
SSI/CSI scores consistently ranked top 1% Nationally
Implemented video presentations for all service multi point inspections
Consistently maintained an internet sales department that ranked #1 out of 46 Greenway Auto Group stores
Facilitated online parts store resulting in over 145% retail parts effective margins
Timeline
General Manager
Greenway Honda of Florence
01.2020 - 01.2025
Pre-Owned Vehicle Sales Director
Jim Hudson Auto Group
01.2011 - 01.2020
General Sales Manager
Dick Dyer Mercedes-Benz
01.2004 - 01.2011
Direct Marketing Group Sales Director
Bose Corporation
01.1997 - 01.2004
Bachelor of Science - Finance, Marketing And Management Concentrations
Massachusetts College of Liberal Arts
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