Summary
Overview
Work History
Skills
Certification
Accomplishments
References
Timeline
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Jessenia Martinez

Las Vegas,NV

Summary

Dynamic leader with a proven track record at Drybar and Mas Vida Productions, excelling in management, event planning and operations management. Mastered recruitment and team leadership, boosting client acquisition and enhancing event execution. Skilled in contract negotiations and talent acquisition, consistently delivering exceptional customer satisfaction and operational efficiency.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Entertainment/Event Director

Mas Vida Productions
Las Vegas , Nevada
08.2019 - Current

- Plan and organize various events.

- Maintained relationships with clients by providing excellent customer service.

- Coordinate with production staff to ensure successful event execution.

- Assist in developing marketing plans to increase ticket sales revenue.

- Hire professionals, including DJs, bands, and audio-visual techs.

- Handle all aspects related to decorations and equipment rental.

- Ensure compliance with all legal requirements related to the entertainment industry.

- Supervise crew during the setup and breakdown of equipment at venues.

- Assign tasks and work hours to staff.

- Organize and coordinate music, performers, and other entertainment for special occasions.

- Payroll.

- Contract Negotiations.

Area Manager

Drybar
Las Vegas , Nevada
05.2013 - 04.2024

- Managed teams and operations across 12 Drybar locations in Las Vegas and Los Angeles to boost field performance and client acquisition.

- Coordinated exclusive event buyouts for a diverse clientele, ranging from CEOs to VIPs.

- Sourced internal and external talent to fill positions such as Bar Managers, Shop Managers, Shift Leads, Stylists, and Receptionists.

- Effectively handled high-value negotiation, documentation, and contract execution.

- Managed the financial performance and daily operations of salon bars.

- Established connections with local beauty schools and businesses to attract talent.

- Directed and supported the assigned shops and management in alignment with company guidelines.

- Ensured operations met federal, state, and local regulatory requirements.

- Led team members by offering coaching and feedback to enhance talent development.

- Directed and educated the team on enhancing appointment booking efficiency in all shops.

- Maintained the operational safety and efficiency of five shops to brand-level standards.

- Managed the entire inventory for all shops.

- Fully participated in meetings, trainings, and events.

- Regularly joined discussions to enhance teamwork and formulate plans that meet business requirements.

- Delivered weekly updates on company initiatives, policy changes, and deadlines.

- Maintained outstanding internal and external customer satisfaction.

- Weekly completion of payroll submissions and additional required reports.

- Oversaw managerial duties for more than 1,000 employees.

- Upheld and enhanced hospitality standards at Drybar.

- Handled additional tasks as directed.

Skills

  • Business development
  • Recruitment, hiring, and training
  • Staff management
  • Operations management
  • P&L Reports
  • Contract negotiations
  • Entertainment booking
  • Talent acquisition
  • Multitasking
  • Team leadership
  • Reliability
  • Effective communication
  • Adaptability and flexibility
  • Organizational skills
  • Professionalism
  • Event planning

Certification

  • Cosmetology License NV
  • Cosmetology License CA

Accomplishments

  • 2+ Million Dollars Club Award - Drybar Cosmopolitan Las Vegas (2024, 2023, 2022)

References

References available upon request.

Timeline

Entertainment/Event Director

Mas Vida Productions
08.2019 - Current

Area Manager

Drybar
05.2013 - 04.2024
Jessenia Martinez