Sarah-Marie Lee
Houston,TX
Summary
A keen strategist with expertise in managing entire operations and maintaining focus on ensuring optimal utilization of resources. Skilled at managing and handling large teams, setting up channels, motivating, leading and monitoring them. Building and maintaining healthy business relations with high net worth and corporate clients, ensuring high customer satisfaction by providing efficient and quality service.
Overview
18
18
years of professional experience
Work History
National Director of Sports and Entertainment
The Post Oak Hotel & Landry's Corporate
2018.07 - Current
- Solicitation and servicing of Sports & opportunities such as NBA, MLB, MLS, and Entertainment accommodations/air catering for all Landry's portfolio including the Forbes Five Star hotel, The Post Oak Hotel.
- Directly oversee 12 hotels, 6 casinos, and 679 restaurants surrounding sports and all entertainment bookings
- A 100% YOY Growth in Sports and Entertainment sales and a 255% increase in annual sales goals were attained through establishing a strategic relationship to maximize client growth and retention within the company
- Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts
- Work closely with the SVP of sales and all necessary organizational departments to service, activate, and overdeliver on all strategic partner objectives regarding partnerships across Entertainment and Sports
- Closely manage agency relationships building the strategic partnership platform and increasing the level of engagement while maximizing our investment
- Drive portfolio development leading to new business opportunities and growing established partnerships
- Manage CRM system and ensure accounts are properly tracked and updated
- Establish a collaborative environment with the Business Solutions team throughout the platform creation and proposal vetting process
- Lead contractual process with both internal and external legal teams while driving the timeline and deadlines.
Group Sale Manager of Sports and Entertainment
Rosewood Crescent Hotel
2013.03 - 2018.07
- Developed and maintained weekly project reports/summaries of the hotel's projects and upcoming deadlines ensuring they were correctly reported
- Met with sponsors and organizing committees to plan the scope and format of events, establish and monitor budgets, or to review administrative procedures and event progress
- Responsible for the development and performance of sales activities in the Sports, SMERFS, and Corporate markets
- Maximized outcomes of all sales initiatives by following up on leads and identify additional business opportunities
- Created and distributed concise, search engine-friendly press releases to carefully selected media outlets
- Designed and implemented communication campaigns, monitoring budgets, scheduling, materials, etc
- Formed executive bios, company overviews, fact sheets, and media background materials with promptness.
Publicist
Prince Entertainment / Rap-a-lot Records
2006.10 - 2009.05
- Acted as a liaison between artists, management, agents, media, vendors, and Prince Entertainment / Rap-a-lot Records staff
- Planned artist interviews and press days while coordinating with their schedule to prevent overlaps
- Organized listening sessions and assisted in event management and production
- Created and prepared artist budgets, itineraries, and travel for public appearances and events
- Wrote and edited press releases; executed tour press; led the responsibility for daily media relations and monitoring
- Developed strategic communication plans and proposals that included key media opportunities, targeted outreach lists, and detailed timelines consistent with the respective client's overall PR strategy
- Created campaigns to creatively partner with sponsors to generate long-term revenue with the company.
Education
BA in Business Management -
University of Houston
01.2010
Skills
- Sales management
- Partnership Development
- Business Development
- Lead Generation
- Fiscal Management
- Revenue Forecasting
- Brand Management
- Team Development
- Strategic Planning
- Project Planning
- Negotiation
Affiliations
- W.I.S.E. - Women in Sports & Events, Houston Chapter, 2018, Present
- National Society of Black Sports professionals, North Texas, 2020, Present
- Sports and Entertainment Society, 2020, Present
Timeline
National Director of Sports and Entertainment
The Post Oak Hotel & Landry's Corporate
2018.07 - Current
Group Sale Manager of Sports and Entertainment
Rosewood Crescent Hotel
2013.03 - 2018.07
Publicist
Prince Entertainment / Rap-a-lot Records
2006.10 - 2009.05
BA in Business Management -
University of Houston
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