Jessica Burkhart
Webb City,MO
Summary
Accomplished executive with a proven track record of leveraging strong team leadership and development to drive forward progress. Highly organized and detail-oriented leader, adept at directing high-performing teams to develop innovative solutions and solve complex operational and technical problems. Successful in implementing efficient systems across multiple operations, showcasing superior organizational and communication skills.
Overview
8
8
years of professional experience
Work History
Chief Marketing Officer
SCP Agency/Epic BDC
01.2022 - Current
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, and social media.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Increased market awareness and penetration through development of creative collateral.
National Sales Director
SCP Agency/Epic BDC
01.2020 - Current
- Created sales and marketing strategies for business to business sales
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Created competitive analysis' for multiple departments.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Liaised with marketing and product development departments to maintain brand consistency.
- Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.
C-Suite Executive
SCP Agency
01.2019 - Current
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
Epic Sales Events Department Director
SCP Agency
01.2019 - 01.2020
- Supervised team of more than 20 employees like Marketing Managers, Business development Representatives, and Graphic Designers.
- Created talented team of 20 employees through effective coaching and teaching.
- Developed, updated and implemented policies and procedures.
- Set scheduled, delegated assignments and monitored performance against goals.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Established team priorities, maintained schedules and monitored performance.
- Directed training and retraining of employees to boost performance and enhance business results.
- Assisted in organizing and overseeing assignments, planning and coordinating in-house and outsourced resources.
Social Media Manager
SCP Agency
04.2018 - 06.2019
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Devised strategies and roadmaps to support product vision and value to business.
Project Manager, Client Services
SCP Agency
03.2017 - 04.2018
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Encouraged creative thinking, problem solving, and empowerment as part of facility management group to improve morale and teamwork.
- Mentored departmental team, boosting efficiency, success and morale among employees.
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
- Kept stakeholders up-to-date on details pertaining to client projects.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Headed project teams specializing in design and launch activities.
Business Development Representative
SCP Agency
01.2017 - 01.2018
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Developed business pipeline using cold and warm techniques.
- Provided quality customer service to to automotive dealerships
- Maintained updated records in CRM to meet requirements of sales team and GDPR regulations.
- Consistently exceeded quotas through penetration of new accounts.
Education
High School Diploma -
Joplin High School
05.2012
Skills
- Solution Selling
- Customer Complaint Resolution
- Performance Improvement
- Operating Procedures and Policies
- New Business Opportunities
- Business Growth and Retention
- Promotional campaigns
- Product launches
- Creative thinking
- Brand awareness
- Business branding
- Social media proficiency
- Contract negotiation
- Business development
- Account Management
- Interdepartmental Collaboration
Accomplishments
- Honored with the SCP Agency & Epic BDC Rockstar Award in 2019 for outstanding performance and innovative contributions in business development and marketing. Recognized for driving exceptional results, fostering client success, and exemplifying leadership within the automotive industry.
- Completed the EOS® (Entrepreneurial Operating System®) process in 2023, gaining hands-on experience in implementing its tools and strategies to enhance organizational alignment, accountability, and operational efficiency. Proficient in leveraging EOS principles to drive team collaboration and achieve measurable business growth.
- Recognized with CDK's 2024 Women Paving The Way Award for leading a transformative movement for women in the automotive industry through the Chicks In Charge podcast. This achievement highlights a commitment to empowering women, fostering industry inclusivity, and amplifying diverse voices across the automotive sector.
Timeline
Chief Marketing Officer
SCP Agency/Epic BDC
01.2022 - Current
National Sales Director
SCP Agency/Epic BDC
01.2020 - Current
C-Suite Executive
SCP Agency
01.2019 - Current
Epic Sales Events Department Director
SCP Agency
01.2019 - 01.2020
Social Media Manager
SCP Agency
04.2018 - 06.2019
Project Manager, Client Services
SCP Agency
03.2017 - 04.2018
Business Development Representative
SCP Agency
01.2017 - 01.2018
High School Diploma -
Joplin High School
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