Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jessica Cook

Keller,TX

Summary

Knowledgeable Executive Director with proven track record of leading organizations to growth and success through strategic planning and innovative problem-solving. Skilled in financial oversight, special events, and stakeholder engagement. Known for adaptability, resilience, and delivering results in evolving environments. Strong interpersonal skills, effective communicator, and results-driven approach.



Overview

22
22
years of professional experience
1
1
Certification

Work History

Executive Director

Living For Zachary
08.2021 - Current
  • Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
  • Maintained strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Led fundraising strategies, increasing annual gala income by 72% while lowering expenses by 41%.
  • Developed and managed grant calendar; increased grant funds by 88%.
  • Motivated and mentored staff to strategically grow the organization and impact programs to effectively fulfill the organizations mission.
  • Established and maintained strong relationships with donors, vendors, volunteers and strategic partners.
  • Represented organization at conferences and events, presented to large groups and provided interviews to media.

Director of Development

Living for Zachary
06.2018 - 08.2021
  • Implemented detailed customer database (Bloomerang) to improve donor relations and streamline donor outreach initiatives; increased donor retention from 30% to 45%.
  • Strengthened relationships with existing donors through timely acknowledgment letters, reports on funded projects, and invitations to participate in exclusive events.
  • Crafted donor communication and stewardship materials.
  • Created and implemented new Monthly Giving program - The Pulse.
  • Leveraged social media platforms for effective storytelling that showcased organizational achievements, resulting in increased donor engagement.
  • Partnered with Center for Nonprofit Management to create outcomes database.

Director of Marketing

Living for Zachary
04.2015 - 06.2018
  • Led organization in rebranding project; including new website and logo to improve brand perception among key stakeholders.
  • Created email marketing campaigns that increased open rates, click-throughs, and overall audience engagement levels.
  • Cultivated strong relationships with media outlets, securing positive coverage and maximizing brand exposure.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Store Manager

COACH
12.2002 - 01.2015
  • Led team of 40+ employees and generated $5M+ in store revenue.
  • Improved customer satisfaction through staff training in customer service and product knowledge; maintained 100% secret shopper score.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Coached sales associates in product specifications, sales incentives, and selling techniques.
  • Planned and hosted in-store events to increase sales and build relationships; managed personal clientele book.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.

Education

Bachelor of Arts - Marketing

The University of Texas At Arlington
Arlington, TX
05-2011

Skills

  • Strategic Planning
  • Relationship Building
  • Special Events
  • Community Engagement
  • Volunteer Management
  • Budgeting and financial management
  • Leadership Development
  • Corporate Partnerships
  • Fundraising
  • Grant Writing

Certification

Nonprofit Executive Leadership Certification

Texas Christian University

November 2019


Nonprofit Fund Development Certification

The Center for Nonprofit Management

May 2019


Nonprofit Management Certification

The Center for Nonprofit Management

November 2018

Timeline

Executive Director

Living For Zachary
08.2021 - Current

Director of Development

Living for Zachary
06.2018 - 08.2021

Director of Marketing

Living for Zachary
04.2015 - 06.2018

Store Manager

COACH
12.2002 - 01.2015

Nonprofit Executive Leadership Certification

Texas Christian University

November 2019


Nonprofit Fund Development Certification

The Center for Nonprofit Management

May 2019


Nonprofit Management Certification

The Center for Nonprofit Management

November 2018

Bachelor of Arts - Marketing

The University of Texas At Arlington
Jessica Cook