JESSICA FRIGO
Riverview
Summary
Senior marketing leader with 15+ years of experience building and scaling high-performance, in-house marketing engines across multi-location, franchise, and service-based organizations. Proven expertise in SEM, PPC, SEO, and paid media oversight, including transitioning programs away from agencies to reduce spend and improve bottom-funnel performance. Hands-on strategist with deep ServiceTitan experience, strong operational alignment, and a revenue-first mindset.
Overview
12
12
years of professional experience
Work History
Director of Marketing
Summit Roofing & Restoration
08.2025 - Current
- Built and centralized a multi-location marketing engine to support aggressive regional growth initiatives.
- Successfully brought SEO and PPC in-house from an external agency, decreasing overall spend while improving bottom-funnel performance and lead quality.
- Led SEM and paid media strategy across Google Ads, Meta, and Local Service Ads, optimizing campaigns based on CPL, booking rate, and revenue impact.
- Implemented aggressive retargeting campaigns across Google and Facebook, strengthening mid- and bottom-funnel conversion performance.
- Audited and restructured attribution, tracking, and workflows to improve KPI visibility and decision-making.
- Launched storm-response and community-driven campaigns to drive inbound demand during peak periods.
- Partnered closely with operations and call center teams to align marketing demand with capacity and conversion.
Marketing Director
Titan Pro Technologies
01.2025 - 08.2025
- Served as the sole marketing strategist, owning execution across a portfolio of home services clients.
- Conducted hands-on Google Ads and Meta Ads audits, restructuring paid media accounts to improve efficiency and ROI.
- Advised clients on transitioning SEM and PPC programs in-house, providing playbooks, reporting frameworks, and optimization guidance.
- Built and optimized full-funnel email and SMS automations to support paid traffic and lead nurturing.
- Led recurring performance reviews and delivered hands-on marketing training.
- Leveraged deep ServiceTitan MarketingPro experience to align marketing performance with revenue outcomes.
Marketing Director
American Family Bio-Clean
02.2022 - 12.2024
- Scaled the brand from inception to multi-location growth within two years.
- Owned and managed multi-location SEM and paid media budgets, delivering 30%+ year-over-year ROI.
- Brought paid media strategy in-house, improving accountability, optimization speed, and cost control.
- Drove 40% lead growth and a 25% increase in customer acquisition through optimized paid and organic channels.
- Developed brand standards and sales enablement tools that improved conversion rates by 20%.
- Led SEO, paid search, paid social, and local market optimization initiatives.
Marketing Director
Spaulding Decon
04.2020 - 02.2022
- Led digital growth initiatives across content, paid media, and social amplification.
- Supported SEM and paid social strategies to complement organic growth and brand visibility.
- Grew TikTok presence to 3M+ followers within seven months, creating a major inbound demand engine.
- Increased YouTube revenue by 160%, growing average monthly revenue from $15K to $39K.
- Built scalable content, community engagement, and performance reporting frameworks.
Interim VP of Marketing / Marketing Innovation Manager
College H.U.N.K.S. Hauling Junk & Moving
10.2017 - 04.2020
- Led franchise and regional marketing strategy across multiple markets.
- Oversaw paid media strategy and SEM optimization guidance for franchise partners.
- Worked with franchisees to improve campaign structure, local SEO, and market-level ROI.
- Provided marketing analytics insights to support local business growth and consistency.
Senior Digital Strategist
Mediagistic
02.2014 - 10.2017
- Led SEM and PPC strategy for large-budget, multi-location clients.
- Managed paid media budgets across Google Ads and supporting digital channels.
- Delivered performance reporting across SEO, PPC, and web analytics.
- Built attribution frameworks to optimize funnels, conversions, and ROI.
Skills
- SEM & PPC Strategy
- In-House Paid Media Transitions
- Multi-Location & Franchise Marketing
- Demand Generation & Attribution
- SEO & Local SEO
- Retargeting & Full-Funnel Strategy
- Marketing Automation
- Budget & P&L Ownership
- ServiceTitan MarketingPro
- GA4
- GTM
- GSC
- A/B Testing & Experimentation
- KPI & Performance Reporting
Websites
Tools And Platforms
- ServiceTitan MarketingPro
- Google Ads
- Bing Ads
- Meta Ads
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Google Business Profile
- CRM & Marketing Automation
- Excel / PowerBI
Timeline
Director of Marketing
Summit Roofing & Restoration
08.2025 - Current
Marketing Director
Titan Pro Technologies
01.2025 - 08.2025
Marketing Director
American Family Bio-Clean
02.2022 - 12.2024
Marketing Director
Spaulding Decon
04.2020 - 02.2022
Interim VP of Marketing / Marketing Innovation Manager
College H.U.N.K.S. Hauling Junk & Moving
10.2017 - 04.2020
Senior Digital Strategist
Mediagistic
02.2014 - 10.2017