Jessica Judith Yeboah
Waltham
Summary
Strategic communicator with expertise in SEO optimization and digital marketing analytics. Improved documentation workflows and partner onboarding efficiency while driving global recruitment initiatives. Fostered collaborative environments through effective cross-cultural communication.
Overview
8
8
years of professional experience
Work History
Program Assistant – Global Enrollment Management
Northeastern University
Boston
01.2024 - Current
- Draft and manage 50+ strategic communications annually including partner correspondence, documentation requests, and operational updates.
- Supported international partnership communications and coordinated operations for global student recruitment initiatives.
- Supported operational communication across global recruitment markets spanning multiple countries.
- Coordinate digital documentation workflows through DocuSign, supporting contract processing and compliance across international partner networks.
- Managed partner onboarding tracking through Smartsheet, enhancing documentation tracking and minimizing follow-up delays.
- Facilitated cross-department collaboration via Microsoft Teams and Zoom to align communication across recruitment, compliance, and operational teams.
- Assist with data collection and reporting used in global partnership evaluation and communication strategy planning.
- Improved internal workflow coordination and documentation processing across multiple international partners.
Customer Service Officer / Teller
First Atlantic Bank
Accra
01.2021 - 12.2024
- Managed daily financial transactions and customer service interactions for hundreds of clients monthly.
- Facilitated client communication and relationship management in high-volume financial services environment to enhance customer satisfaction.
- Enhanced customer relationships through professional communication and service delivery, fostering loyalty and retention.
- Educated clients on banking products through targeted communication, resulting in increased product awareness.
- Maintained strict compliance with financial regulations and operational policies.
Content Writer
Streamline Africa Limited
Accra
01.2020 - 12.2020
- Drove website engagement through targeted digital content strategy and SEO optimization, aligning content with audience needs.
- Created SEO-optimized digital content for corporate websites and affiliated media platforms, enhancing online visibility.
- Produced 100+ digital articles and web content pieces designed to increase online engagement and visibility.
- Oversaw website editorial content in WordPress CMS, maintaining consistent messaging and brand voice across platforms.
- Improved search engine visibility through SEO keyword optimization and metadata structuring.
- Conducted audience analysis and traffic monitoring to guide editorial planning.
Content Writer (Production Team)
Jumia Ghana
Accra
01.2019 - 12.2019
- Created digital commerce and marketing content supporting one of Africa’s largest e-commerce platforms.
- Produced high-volume product content and digital marketing copy for thousands of product listings, enhancing customer engagement.
- Conducted SEO keyword research and metadata optimization improving product discoverability on search engines.
- Collaborated with marketing, design, and merchandising teams on integrated digital campaigns, ensuring cohesive messaging.
- Provided content insights from product performance analytics to inform content strategy and improve audience targeting.
- Improved product visibility and online search rankings through optimized content structures.
Media & Communications Intern
Ghana Broadcasting Corporation
Cape Coast
01.2018 - 12.2018
- Coordinated media production and newsroom operations for national broadcast media, ensuring smooth workflow.
- Facilitated broadcast production and media coordination activities to optimize on-air content delivery.
- Assisted journalists in content research, scripting, and editorial preparation to enhance storytelling.
- Gained practical experience in media relations, broadcast communications, and newsroom operations.
Education
Master of Science - Corporate & Organizational Communication (Public Relations)
Northeastern University
Boston, USA01-2026
Bachelor of Arts - Communication Studies
University of Cape Coast
GhanaSkills
- Program Evaluation
- Stakeholder Engagement
- Public Relations & Media Relations
- Strategic Messaging
- Content Strategy
- Audience Engagement Metrics
- Social Media Management
- Analytics & Digital Marketing
- Web Traffic Analytics
- Email Marketing Tools
- Content Management Systems
- Project Coordination
- Cross-Cultural Communication
International Cross Cultural Experience
- United States – Higher Education Communications
- Ghana – Media, Finance, and Digital Commerce Industries
- Experience working across multicultural teams, international partnerships, and cross-border communication environments.
Community Media Experience
- Production & Media Support, Coastal Television, Ghana
- Media & Communications Intern, Ghana Broadcasting Corporation, Ghana
Professional Attributes
- Exceptional Writing & Editing
- Strategic Storytelling
- Audience-Focused Messaging
- Strong Interpersonal Communication
- Data-Driven Communication Strategy
- Cross-Functional Collaboration
Languages
- French
- English, Native
- French, Working
References
Available Upon Request
Digital Communication Tools
WordPress CMS, Microsoft Teams, Zoom, DocuSign, Smartsheet, Microsoft Excel, LinkedIn, Instagram, Facebook, X (Twitter), TikTok, SEO Optimization, Web Traffic Analytics, Audience Engagement Metrics
Personal Information
- Willing To Relocate: Yes
- Nationality: Ghanaian
Timeline
Program Assistant – Global Enrollment Management
Northeastern University
01.2024 - Current
Customer Service Officer / Teller
First Atlantic Bank
01.2021 - 12.2024
Content Writer
Streamline Africa Limited
01.2020 - 12.2020
Content Writer (Production Team)
Jumia Ghana
01.2019 - 12.2019
Media & Communications Intern
Ghana Broadcasting Corporation
01.2018 - 12.2018
Master of Science - Corporate & Organizational Communication (Public Relations)
Northeastern University
Bachelor of Arts - Communication Studies
University of Cape Coast