Jessica Larkey
Upland,CA
Summary
Dynamic Licensed Realtor with a proven track record at The Agency, excelling in social media strategy and video content creation. Expert in crafting compelling marketing campaigns that elevate property visibility and drive lead generation. Adept at nurturing client relationships and optimizing performance, ensuring exceptional service and satisfaction in a competitive market.
Overview
22
22
years of professional experience
Work History
Licensed Realtor
The Agency
Corona Del Mar, CA
03.2025 - Current
- Developed and executed comprehensive marketing strategies for listings, integrating digital, print, and social media campaigns tailored to target buyer demographics.
- Conducted local market research to position listings effectively based on trends, buyer psychology, and seasonal demand.
- Built and maintained a personal brand across Instagram, Facebook, TikTok, and LinkedIn to attract leads and build trust in a competitive market.
- Designed and managed paid advertising campaigns (Facebook Ads, Google Ads), boosting visibility and generating quality buyer leads.
- Produced high-quality property marketing materials including video walkthroughs, drone footage, YouTube tours, and Instagram Reels.
- Created and maintained monthly content calendars to ensure consistent digital engagement.
- Managed CRM systems and email marketing campaigns, utilizing drip automation and segmented lists to nurture leads and drive conversions.
- Designed and distributed branded 'Just Listed' and 'Just Sold' mailers to farm neighborhoods and expand reach.
- Analyzed marketing performance data to continuously optimize campaigns and improve ROI.
- Customized listing presentations and marketing packages that elevated property appeal and seller satisfaction.
Licensed Realtor
RE/MAX Top Producers
Diamond Bar, CA
09.2016 - 03.2025
Loan Officer
Amerifirst Financial, Inc
Ontario, CA
07.2015 - 11.2017
- Approved and processed residential mortgage applications; reviewed applicants' financial status and credit to determine loan eligibility.
- Guided clients through the mortgage process, explaining loan terms and available financing options.
- Maintained accurate loan records, reviewed agreements, and ensured compliance with lending policies.
Loan Servicing Manager
Source Capital Funding, Inc
San Diego, CA
07.2010 - 11.2014
- Managed loan payment processing and investor disbursements, ensuring accuracy and timeliness.
- Oversaw billing, payoff processing, property tax/insurance management, and system reconciliations.
- Handled financial tasks including issuing invoices, processing payroll, reconciling bank accounts, and preparing internal financial statements.
- Supported budgeting, compliance, and vendor purchasing activities; liaised with external accountants.
Server / Bartender
Lucille's BBQ
Rancho Cucamonga, CA
01.2004 - 06.2010
- Delivered exceptional guest service in a fast-paced restaurant environment.
- Handled cash, POS systems, and inventory management.
- Trained new staff and assisted in maintaining service and quality standards.
Education
Certificate of Accounting - Accounting
University of California San Diego
San Diego, CA12.2012
Bachelors of Science - Business AdministraJon
University of Phoenix
Ontario, CA06.2008
Skills
- Social Media Strategy
- Video Content Creation
- Email Marketing
- Lead Nurturing
- Branding/ Brand Development
- Farming
- Canva
- Facebook Ads Manager
- Google Ads
- YouTube
- Microsoft Office
- QuickBooks
- Loan Processing
- Market analysis
- Client relationship management
- Digital marketing
- Advertising campaign management
- Sales strategy
- Lead generation
- Problem solving
- Client Reviews
- Sales and marketing strategy
- Strong communication skills
- Time management
- Attention to detail
- Customer engagement
- New home sales and consulting
- Social media marketing
- Contract negotiation
- Networking and prospecting
- Client-focused service
- Market analysis proficiency
- Lead follow up
Timeline
Licensed Realtor
The Agency
03.2025 - Current
Licensed Realtor
RE/MAX Top Producers
09.2016 - 03.2025
Loan Officer
Amerifirst Financial, Inc
07.2015 - 11.2017
Loan Servicing Manager
Source Capital Funding, Inc
07.2010 - 11.2014
Server / Bartender
Lucille's BBQ
01.2004 - 06.2010
Certificate of Accounting - Accounting
University of California San Diego
Bachelors of Science - Business AdministraJon
University of Phoenix