Jessica Salgado
Washington,DC
Summary
Driven operational leader with nearly a decade of experience in health care. Skilled strategist and entrepreneur, growing a company from the startup stage to $10+ million in revenue; all while obtaining a master’s in Public Relations and Corporate Communications from Georgetown University. Extensive experience in managing HR, staffing, and care teams as well as companywide growth strategy, implementation, and budget. Excellent reputation for resolving problems and improving efficiencies.
Overview
12
12
years of professional experience
Work History
Chief Operating Officer
Georgetown Home Care
Washington, DC
01.2017 - Current
- Work alongside CEO to execute company vision, business goals and company projections.
- Collaborate with CEO to create and maintain all operational procedures within company with goal of creating repeatable solutions to drive revenue.
- Continuously monitor industry trends to implement and strengthen internal company decisions regarding operations, sales, employee engagement, marketing, traditional and e-marketing, social media presence and planning.
- Design and implement scalable growth and expansion processes including, monthly and quarterly reporting, hiring process efficiency, internal sales training, best practices for client satisfaction, and COVID-19 response.
- Make decisions on all new service offerings internally including health insurance, benefits package, continuing education, PTO policy, employee engagement programs and culture and leadership development.
- Manage external partnerships to establish health initiatives within the community, including major hospital systems such as Medstar.
- Increased brand recognition by 35 percent in first year through rebranding of the company.
- Implemented a fully cloud based CRM system which has contributed to a more streamlined operation.
- Manage regulatory landscape including creating policies and procedures to meet state regulatory requirements, leading compliance with state inspections, and run process for acquiring new licensure.
- Responsible for evaluating and managing companywide budget.
- Provide leadership and guidance on a daily basis to all members of the company in any way possible.
- Oversee marketing and communications strategy and execution, achieving an annual increase of at least 50 percent in online engagement and 35 percent in new business from online marketing campaigns
- Directly supervise the staffing team, HR and nursing and co-manage the sales team along side the CEO.
- Drove performance initiatives, facilitating 30 percent year over year revenue increase.
- Developed quarterly business plans to evaluate cost projections
Managing Director
Georgetown Home Care
Washington, DC
06.2013 - 12.2016
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Provided documentation of processes to comply with regulations and company policies.
- Managed website, social media, press releases, blogging and created all marketing materials.
- Sales - brought in new clients over the phone and in person with a 95 percent success rate.
- Created 50 percent of all formal communications with clients.
- Spearheaded new program for hospital readmission mitigation, launched in January 2015.
- Part of a two-person team which prepared all materials for a Medicare and Medicaid licensure.
Account Manager
W.W. GRAINGER INC
Washington, DC
06.2010 - 05.2013
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Liaised between account holders and various departments.
- Developed strategic MRO plans on a monthly and yearly basis for territory and accounts managed.
- Aligned planning objectives with a pipeline development process to grow and develop territory revenue.
- Increase territory revenue by 35% in the first year.
Education
Master of Arts - Public Relations And Corporate Communications
Georgetown University
Washington, DC12.2017
Bachelor of Science - International Business
Georgetown University
Washington, DC05.2010
Skills
- Employee Motivation and Performance
- Annual Planning
- Operational Analysis
- Executive Leadership
- Change and Growth Management
- Business Development
- Budget Planning
- Strategic Planning and Execution
Board Member - Georgetown VIllage
Serve as a board member with a primary focus on PR and communications. Latest projects include a complete overhaul of the website and marketing materials in order to secure continued funding.
Timeline
Chief Operating Officer
Georgetown Home Care
01.2017 - Current
Managing Director
Georgetown Home Care
06.2013 - 12.2016
Account Manager
W.W. GRAINGER INC
06.2010 - 05.2013
Master of Arts - Public Relations And Corporate Communications
Georgetown University
Bachelor of Science - International Business
Georgetown University