Jessica Snyder
Elements Massage
Phoenix,Arizona
23
years of professional experience
Client Relation Specialist brings clear communication, customer service, and strong coordination to client-facing work that depends on accuracy and responsiveness. Drives client conversion, rebooking, wellness memberships, gift cards, packages, enhancements and service recovery while consistently meeting studio metrics and goals, supporting front-desk flow. Builds loyalty through clear communication, quick responses, and consistent customer service. Background in newsletters, web updates, internal messaging, and cross-team coordination supports polished client interactions, while Salesforce and Microsoft tools help keep information organized and follow-up consistent.
Work History
SCSS/WMA
5 Years 6 Months- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
Marketing/Communication Specialist
2 Years 5 Months- Developed and executed integrated marketing campaigns to enhance community engagement and awareness.
- Coordinated content creation for newsletters, social media, and website updates to drive audience interaction.
- Managed stakeholder communication strategies to ensure alignment with organizational goals and messaging consistency.
- Analyzed market trends and audience insights to refine targeted communication efforts across diverse platforms.
- Collaborated with cross-functional teams to streamline project workflows and improve overall campaign effectiveness.
- Led training sessions for staff on best practices in marketing communications and digital outreach tools.
- Evaluated performance metrics to assess campaign success and inform strategic decision-making processes.
- Established partnerships with local organizations to expand outreach initiatives and foster collaborative opportunities.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Editor-in-Chief and Business Manager
4 Years 2 Months- Led weekly editorial meetings to strategize content direction and align team objectives with audience engagement goals.
- Developed editorial guidelines that improved workflow efficiency and maintained publication standards across teams.
- Conducted fact-checking and research to maintain journalistic integrity and accuracy in reporting.
- Edited articles for clarity, grammar, and style consistency to enhance publication quality.
- Collaborated with reporters to refine story angles and ensure comprehensive coverage of events.
- Increased readership by implementing engaging content strategies and innovative layout designs.
- Implemented digital tools for content management, enhancing collaboration between editorial and marketing departments.
- Plan/manage each issue
- Established a strong network of freelance contributors to diversify content offerings and perspectives.
- Write and Communicate efficiently
Manager
10 Years 2 Months- Oversaw daily operations to ensure exceptional customer service and satisfaction.
- Managed staff schedules, optimizing workforce efficiency and enhancing team productivity.
- Implemented training programs, mentoring new employees on service protocols and product knowledge.
- Developed marketing strategies to promote services, driving increased client engagement and retention.
- Analyzed sales reports to identify trends, adjusting inventory levels to meet customer demand effectively.
- Established vendor relationships, negotiating favorable terms for supplies and equipment procurement.
- Led performance evaluations, providing constructive feedback to enhance employee development and morale.
- Controlled inventory by tracking expenses, purchases, and shelf stock.
- Optimized work shifts, managed staff schedules, and ensured adequate coverage during peak hours to maintain exceptional customer service levels.
- Resolved customer concerns promptly and efficiently to maintain a strong reputation within the local community.
- Scheduled employees to maintain adequate coverage during business hours.
- Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
- Maintained general appointment calendar and set shift schedules.
- Maintained a clean and welcoming salon environment through regular maintenance, organization, and attention to detail.
Public Relations Specialist
7 Months- Developed press releases and media kits to enhance organizational visibility.
- Coordinated community outreach programs to foster relationships with local stakeholders.
- Managed social media accounts, increasing audience engagement through targeted content strategies.
- Conducted research on industry trends to inform communication strategies and improve outreach efforts.
- Collaborated with team members to plan and execute fundraising events, enhancing community involvement and support.
- Analyzed media coverage and public sentiment to refine messaging and improve public perception.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
Public Relations Intern
5 Years 2 Months- Assisted in drafting press releases and media materials to enhance public communication efforts.
- Conducted research on industry trends to support strategic PR initiatives and campaign development.
- Coordinated logistics for events, ensuring seamless execution and positive attendee experiences.
- Managed social media accounts, engaging audiences and promoting club activities effectively.
- Monitored media coverage, compiling reports to inform team strategies and enhance visibility.
- Developed content for newsletters, contributing to improved member engagement and outreach efforts.
- Increased awareness of company services and products with the implementation of PR strategies.
- Participated actively in brainstorming sessions that generated innovative ideas for upcoming PR campaigns.
Public Relations Intern, College Advancement
1 Year 10 Months- Assisted in crafting press releases and communication materials for college events.
- Supported social media strategy by creating engaging content across platforms.
- Coordinated logistics for public events, ensuring seamless execution and attendee engagement.
- Drafted internal communications to keep staff informed about ongoing projects and events.
- Maintained databases and contact lists for media outlets and community partners to streamline outreach efforts.
- Monitored media coverage and compiled reports on public perception of college initiatives.
- Maintained and updated media contact lists and databases for ease of access.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Assisted in developing media strategies and campaigns for client needs.
- Provided timely responses to media inquiries, fostering strong relationships with key journalists and influencers in the industry.
Education
Bachelor's - Journalism/Public Relations
- Honor Roll 2018
- Awarded second place for Impact, Solution Journalism
- 3.4 GPA
- Research Project: Fentanyl Epidemic in Arizona- uncovering the problem, personalizing the experience, offering solutions for change.
Associate of Applied Science - Journalism CCL
- Awarded : Best pro bono ad, creative page design, investigative journalism, Most informational front page photograph, most engaging social media
- 4.0 GPA
- Phi Theta Kappa Member
- Extracurricular Activities: Man on the street interviews
Associates Degree - Public Relations
- President's list for entire academic career at GCC
- GPA 4.0
- Phi Theta Kappa member
- Editor-in-Chief and Business Manager of the student run newspaper, the VOICE
Skills
Press release writing
Media relations
Crisis communication
Internal communications
Message development
Brand messaging
Editing and publishing
InDesign proficiency
Microsoft Office
Public speaking and presenter
Social media strategy
HONORS AND AWARDS
Best pro bono AD The Voice
Best page design The Voice
Best investigative story The Voice
Over 75 published works
Storytelling certificate from ACP in February 2016
Marketing leader at Celebrity Tanning for 6 years
Smart tan certification
Timeline
SCSS/WMA
Elements Massage
02.2021 - CurrentRead More
Public Relations Specialist
Big Brothers Big Sisters
01.2021 - 08.2021Read More
Marketing/Communication Specialist
ASU Lodestar Center
03.2019 - 08.2021Read More
Public Relations Intern, College Advancement
Glendale Community College
02.2016 - 12.2017Read More
Editor-in-Chief and Business Manager
The VOICE newspaper
03.2014 - 05.2018Read More
Public Relations Intern
Club Fullfilled
01.2014 - 03.2019Read More
Manager
Celebrity Tanning
01.2004 - 03.2014Read More
ASU Walter Cronkite School
Bachelor's from Journalism/Public Relations
Read More
Glendale Community College
Associate of Applied Science from Journalism CCL
Read More
Glendale Community College
Associates Degree from Public Relations
Read More