- President's Circle, Jesuit High School, Tampa
- Blessed Marie Rose Society, Academy of Holy Names, Tampa
Jessica Anawalt Johnson
Vice President, Luxury Real Estate Sales; Florida Broker
Odessa,FL
Summary
Strategic real estate executive and entrepreneur with 20+ years of experience driving revenue growth, market expansion, and luxury sales across residential development, branded real estate, and consumer products. Proven track record of launching and scaling businesses, negotiating complex partnerships, and delivering multimillion-dollar outcomes for high-net-worth clients and global stakeholders. Recognized for combining data-driven market analysis with relationship-led sales execution to accelerate pipeline conversion, improve forecasting accuracy, and maximize asset value. Expertise spans go-to-market strategy, pricing optimization, CRM transformation (HubSpot), and international market development.
Overview
30
30
years of professional experience
Work History
Vice President & Head of Sales
Cabot Citrus Farms
12.2024 - Current
- Partner with executive leadership on pricing strategy, go-to-market execution, and annual revenue planning for a luxury residential development
- Launched and operationalized on-site sales center, including budgeting, hiring, onboarding, and training; manage and develop a high-performing sales team
- Implemented standardized operating procedures (SOPs) to improve pipeline conversion and reduce sales cycle duration
- Collaborate cross-functionally with development and finance teams to align inventory releases with pricing strategy and market demand
- Optimized HubSpot CRM to enhance KPI tracking, automate workflows, and improve forecasting accuracy and team productivity
- Lead high-level client engagement strategy, including executive events and VIP relationship cultivation
- Drove corporate membership acquisition through strategic partnerships, strengthening referral networks and stakeholder alignment
Development Consultant
Skylla Group
08.2022 - Current
- Conduct market and demographic analysis to inform pricing, positioning, and product strategy for luxury-branded residential developments
- Delivered strategic insights for One & Only Private Homes (Papagayo), influencing sales and product-market alignment
- Evaluated CRM and operational systems to improve client lifecycle management and communication
- Identified capital and partnership opportunities through financial modeling and stakeholder analysis
Real Estate Advisor
Engel & Völkers Belleair
05.2022 - 12.2024
- Built and managed relationships with global brokers, advisors, and high-net-worth clients to generate qualified pipeline and cross-border referrals
- Advised leadership on CRM systems, pricing strategies, and global market trends to improve conversion rates and client engagement
- Mentored advisors on international transactions, including Costa Rica investments, guiding clients through negotiations and due diligence
License Partner
Engel & Völkers Costa Rica
02.2022 - 01.2024
- Negotiated franchise agreement and launched flagship offices in Playa Hermosa and Tamarindo, establishing brand presence in a new international market
- Recruited and onboarded 22 agents within 10 months, building a scalable sales organization from inception
- Secured $90M+ in exclusive luxury listings and developed targeted sales strategies for high-net-worth clientele
- Designed operational infrastructure, sales processes, and digital systems to support rapid growth and agent productivity
Founder & CEO
Jessica Johnson Beauty
12.2013 - 01.2021
- Scaled business footprint 5x (500 → 2,500 sq ft) and achieved ~30% year-over-year revenue growth through strategic expansion and financial management
- Developed and launched a trademarked product line, diversifying revenue streams and expanding brand reach
- Built a client base of 2,500+ within the first year through targeted marketing and partnerships
- Established high-profile collaborations, including a branded program with Yves Durif Salon at The Carlyle Hotel
- Recruited and led high-performing teams, fostering a service-driven, growth-oriented culture
Consultant & Brand Ambassador
Completely Bare Products
01.2014 - 01.2018
- Advised on brand and product strategy to support national expansion of a consumer beauty line
- Developed and launched trademarked products distributed through Ulta, Sephora, and Target
- Served as on-air spokesperson, increasing brand awareness and consumer adoption
Founder & CEO
Bombshell Wax
12.2003 - 01.2013
- Founded and scaled a national depilatory brand, achieving ~40% year-over-year growth
- Established 150+ wholesale accounts within two years
- Negotiated distribution agreements and successfully exited via acquisition to a national distributor
Education
Bachelor of Science -
California State University, Sacramento
Certificate - Commercial Real Estate
Cornell University
Licensed Real Estate Broker - undefined
State of Florida
Skills
- Market & Financial Analysis
- Deal Structuring
- Sales Operations & Forecasting
- International Transactions
- Due Diligence
- Public Speaking
- Microsoft 365
- Google Workspace
- CRM - Hubspot & Lofty
Interests
Avid golfer; lover of food, wine, and international travel; yoga; health and wellness
Certification
- Licensed Real Estate Broker, Florida
Timeline
Vice President & Head of Sales
Cabot Citrus Farms
12.2024 - Current
Development Consultant
Skylla Group
08.2022 - Current
Real Estate Advisor
Engel & Völkers Belleair
05.2022 - 12.2024
License Partner
Engel & Völkers Costa Rica
02.2022 - 01.2024
Consultant & Brand Ambassador
Completely Bare Products
01.2014 - 01.2018
Founder & CEO
Jessica Johnson Beauty
12.2013 - 01.2021
Founder & CEO
Bombshell Wax
12.2003 - 01.2013
Certificate - Commercial Real Estate
Cornell University
Licensed Real Estate Broker - undefined
State of Florida
Bachelor of Science -
California State University, Sacramento