Jessika Atkinson
Elyria,OH
Summary
Professional with expertise in building partnerships with healthcare organizations to drive occupancy growth. Proficient in data-driven decision-making and strategic outreach, focused on enhancing community engagement. Accomplished Sales and Marketing Leader in senior living and skilled nursing, with a track record of developing strong referral networks and executing effective marketing strategies. Recognized for achieving record occupancy levels and delivering exceptional customer experiences in high-pressure environments.
Overview
6
6
years of professional experience
Work History
Admissions Marketing Director
Parkside Villa
Middleburg Heights, OH
03.2024 - Current
- Increased census by 30% through targeted outreach and relationship building.
- Achieved 100% occupancy in ventilator unit through strategic outreach efforts.
- Cultivated strong partnerships with hospitals and community organizations for consistent referrals.
- Conducted tours and developed follow-up strategies to enhance engagement.
- Maintained accurate records of CRM data, waitlists, and referral sources.
- Managed social media presence to engage potential residents and families.
Director of Sales and Marketing
Symphony at Olmsted Falls
Olmsted Falls, OH
04.2023 - 05.2024
- Achieved 50% increase in qualified leads through multi-channel marketing strategies and targeted events.
- Oversaw inquiry follow-up, lead tracking, and CRM management to enhance conversion rates.
- Developed partnerships with local businesses and civic organizations to elevate community visibility.
- Conducted competitive analyses and demographic studies to tailor marketing approaches.
- Created and executed sales and marketing plans to boost profitability.
- Analyzed market trends to uncover new growth opportunities.
Marketing Specialist
Classie Cakes by Yvonne
Sheffield Lake, Ohio
05.2019 - 12.2023
- Created and executed marketing campaigns to expand brand reach, and improve customer acquisition.
- Managed content creation across social media platforms, increasing engagement and visibility.
- Analyzed customer feedback to improve service and product quality.
Admissions & Marketing Assistant
Life Care Centers of America
Westlake, Ohio
11.2022 - 05.2023
- Coordinated marketing events, health fairs, and community programs to boost brand visibility.
- Designed and distributed targeted sales collateral for healthcare referral sources.
- Supported admissions processes by scheduling tours and delivering information packets.
- Managed administrative operations for the admissions office, ensuring coordination across two senior living facilities.
- Responded promptly to customer inquiries via phone calls and emails while maintaining a friendly attitude.
Education
BBA - Business Administration (BBA), Marketing
University of Cincinnati
Cincinnati, OH01-2025
Associate of Arts - Universal Arts
Lorain County Community College
Elyria, OH01-2022
Associate of Science - Marketing Management
Lorain County Community College
Elyria, OH01-2022
Skills
- Senior Living Sales & Occupancy Growth
- Referral Source Development & Account Management
- Community & Waitlist Event Planning
- Lead Generation & Inquiry Conversion
- Strategic Marketing Plan Development
- Competitive & Demographic Market Analysis
- CRM Management (HubSpot, Salesforce)
- Tour Presentation & Follow-Up Process
- Team Leadership & Performance Coaching
- Budget & Expense Management
Custom
HubSpot | Salesforce | MatrixCare | PointClickCare (PCC) | Yardi Senior CRM | Sherpa CRM | Microsoft Office Suite | Canva | Google Analytics | Constant Contact | Mailchimp | Facebook Ads Manager | Eventbrite | Power BI | Excel PivotTables & VLOOKUP | WordPress | Social CRM Platforms | ALINE
Timeline
Admissions Marketing Director
Parkside Villa
03.2024 - Current
Director of Sales and Marketing
Symphony at Olmsted Falls
04.2023 - 05.2024
Admissions & Marketing Assistant
Life Care Centers of America
11.2022 - 05.2023
Marketing Specialist
Classie Cakes by Yvonne
05.2019 - 12.2023
BBA - Business Administration (BBA), Marketing
University of Cincinnati
Associate of Arts - Universal Arts
Lorain County Community College
Associate of Science - Marketing Management
Lorain County Community College
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