Jill Sohn
3105 N. 9th St, Sheboygan, WI
Summary
Strategic and highly skilled Account Planner with extensive experience in strategic media planning and client relationship management. Proven ability in market research and campaign development, with strong communication and problem-solving skills. Recognized for delivering innovative solutions and fostering successful collaborations in fast-paced environments.
Overview
13
13
years of professional experience
Work History
Senior Account Planner
Spectrum Reach
03.2021 - Current
- Formulated strategic media plans to align with client objectives and market trends.
- Collaborated with cross-functional teams to boost campaign performance and effectiveness.
- Analyzed audience data to refine targeting and messaging strategies for clients.
- Managed client relationships, ensuring clarity in communication regarding project goals.
- Conducted market research to pinpoint opportunities and threats in advertising landscape.
- Presented insights and recommendations to facilitate informed decision-making for clients.
- Researched market trends and customer data to identify growth opportunities.
Account Coordinator
Spectrum Reach
03.2016 - 03.2021
- Served as support liaison between Account Executives and cross-functional teams.
- Managed client accounts in Salesforce, processing orders for billing and traffic submissions.
- Executed order entry in Strata TIM while ensuring accuracy.
- Handled daily traffic management, including makegoods and order revisions.
- Processed and monitored digital campaigns to maximize performance outcomes.
- Created monthly recaps on digital campaigns and Google Analytics to report results to Account Executives.
- Oversaw client billing processes and managed aging accounts effectively.
- Participated in weekly pod meetings, contributing insights in client events, training, and sales discussions.
Membership Development Manager
Girl Scouts of Manitou Council
12.2012 - 12.2015
- Promoted Girl Scout Leadership Experience to girls, families, and community members.
- Recruited and oriented volunteers for enhanced program engagement.
- Managed multi-unit service area with over 250 volunteers, ensuring effective operations.
- Produced marketing tools, including digital and printed flyers, to increase visibility.
- Collaborated on development of onboarding resources for new volunteers.
- Planned and executed quarterly meetings and recruitment events for community outreach.
Education
Associate of Applied Science - Sales And Marketing Management
Ridgewater College
Hutchinson, MNSkills
- Microsoft Office Suite
- Strategic planning
- Campaign management
- Audience analysis
- Client relationship management
- Market research
- Advertising strategy
- Project coordination
- Effective communication
- Attention to detail
- Time management
- Event planning
- Creative thinking
- Analytical skills
- Written communication
- Customer service
References
References available upon request.
Timeline
Senior Account Planner
Spectrum Reach
03.2021 - Current
Account Coordinator
Spectrum Reach
03.2016 - 03.2021
Membership Development Manager
Girl Scouts of Manitou Council
12.2012 - 12.2015
Associate of Applied Science - Sales And Marketing Management
Ridgewater College