Jillian Edwards
Birmingham,Alabama
Summary
Integrated Marketing Communications major with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Shop-Bop Campus Ambassador
Youth Marketing Connection
01.2025 - Current
- Promote Shopbop through personal social media platforms, consistently creating fashion-forward, trend-aware content for a college audience.
- Collaborate with brand team on seasonal campaigns and giveaways to drive engagement and brand awareness.
- Represent Shopbop at on-campus events and among student communities, increasing visibility and customer interest.
Executive Member
The Wellness Society
08.2024 - Current
- Lead outreach efforts by connecting with local businesses, wellness studios, and national brands for event sponsorships and collaborations.
- Personally pitch partnerships and bring in guest speakers, instructors, and product donations for wellness events.
- Help grow club visibility and engagement through in-person networking, digital promotion, and strategic brand alignment.
Yoga Instructor
Gypsy Waltz Yoga
06.2024 - Current
- Lead hot yoga classes tailored to diverse skill levels, creating immersive and transformative experiences.
- Partner with local athletic teams to provide private yoga sessions, enhancing performance and recovery.
- Leverage social media marketing to increase class attendance and engagement.
Social Media & Sales Associate
Thrive Boutique
12.2021 - 05.2022
- Managed boutique's Instagram and Facebook presence, curating engaging content to increase brand awareness.
- Developed promotional strategies that enhanced customer engagement and boosted sales.
- Provided personalized shopping experiences, contributing to higher conversion rates.
Education
B.S. - Integrated Marketing Communications, General Business
University of Mississippi
Oxford, MS05.2026
Skills
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Social Media Marketing (Instagram, TikTok, Facebook)
- Content Creation & Branding
- Public Relations & Community Engagement
- Digital Marketing & Campaign Strategy
- Event Planning & Coordination
- Yoga & Wellness Coaching
- Campus engagement
- Client service
- Digital media sales
- Product demonstration
Affiliations
- Kappa Delta Alpha Mu
Certification
- Certified Yoga Instructor
- Social Media Ethics Certificate – Udemy, April 2025
Timeline
Shop-Bop Campus Ambassador
Youth Marketing Connection
01.2025 - Current
Executive Member
The Wellness Society
08.2024 - Current
Yoga Instructor
Gypsy Waltz Yoga
06.2024 - Current
Social Media & Sales Associate
Thrive Boutique
12.2021 - 05.2022
B.S. - Integrated Marketing Communications, General Business
University of Mississippi
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