J. Murray Washburn

Directed the creation and implementation of messaging, content, and global campaigns for all Cannondale Product.

Oversaw all internal and external-facing product communications.

Brought marketing insights and industry knowledge to cross-functional product development teams.

Drove creation of global Brand Positioning, Persona, and Voice.

• Led product line strategy for Road, Cyclocross, and Triathlon bikes, aligning features with market trends and customer needs.
• Directed cross-functional teams through concept development, sample reviews, and production readiness milestones.
• Analyzed competitive positioning, customer feedback, and dealer input to refine product specifications and priorities.
• Managed product roadmaps, balancing performance targets, margin goals, and seasonal commercialization timelines.

• Was one of the top reps in Cannondale history. Expanded Cannondale bicycle distribution throughout the Northern California territory and built a durable network of exceptional retailers.
• Built a reputation for deep product knowledge, technical expertise, and sincere care for retailers and customers alike.
• Negotiated pricing and order terms with retail partners, supporting profitable account growth.
• Trained store staff on sales knowledge and techniques, product service and maintenance, merchandising standards, and seasonal lineup changes.
• Ran regional demo and race programs