Joanna Weiss
Tarrytown,NY
Summary
Senior Advertising Sales & Business Development Executive with 20+ years driving multimillion-dollar revenue growth across digital media, out-of-home advertising (DOOH), experiential marketing, and strategic partnerships. Proven success building new markets, developing agency and brand relationships, negotiating complex advertising programs, and leading high-performing sales organizations. Trusted advisor to Fortune 500 brands and major holding companies including Publicis, Horizon Media, Coca-Cola, FanDuel, Boston Beer, Kaiser Permanente, and Spirit Airlines. Recognized for consistently exceeding revenue goals while developing scalable sales strategies and long-term client partnerships.
Overview
22
22
years of professional experience
Work History
Marketing Consultant
Goember
- Developed and executed ember's U.S. advertising sales and monetization strategy to support revenue growth and market expansion.
- Drove business development by building relationships with media agencies, brands, and direct advertisers to generate new partnership opportunities.
- Created sales and marketing collateral, including media kits, one-sheets, pitch decks, and go-to-market materials to support client acquisition.
- Established foundational sales operations by implementing CRM recommendations, reporting processes, pricing strategies, and pipeline management frameworks.
- Built and expanded programmatic advertising initiatives through Vistar Media's platform to increase monetization opportunities driving programmatic revenue by 80%.
- Partnered with the marketing team to develop strategic social media content and campaigns aligned with brand awareness and business objectives.
National Account Executive
Firefly
- Exceeded annual sales quota by 20% in just nine months, generating $1.2M in advertising revenue against a $1M annual quota.
- Earned responsibility for the GroupM account after only three months based on exceptional performance, relationship-building skills, and early sales success.
- Managed strategic agency partnerships including Dentsu, GroupM, Publicis, and Horizon Media, advising buyers and planners on digital out-of-home (DOOH) advertising strategies that aligned with client marketing objectives.
- Prospected, developed, and closed new business opportunities while growing existing agency relationships to drive incremental advertising revenue.
- Created customized media plans, sales presentations, and integrated campaign proposals that secured new business and expanded client investment.
- Partnered with marketing, operations, and campaign teams to execute successful multi-market campaigns, ensuring seamless delivery from pitch through post-campaign reporting.
- Presented campaign performance insights and optimization recommendations to agency stakeholders, strengthening client relationships and supporting repeat business.
- Maintained accurate pipeline management, forecasting, and account activity within Salesforce to support revenue planning and sales performance.
Vice President, Sales
Skies Above Media
03.2023 - 01.2025
- Led national sales team, delivering 15% revenue growth and expanding key client relationships across the east coast out-of-home agencies.
- Managed and mentored a high-performing national sales team who contributed to 5MM in revenue across multiple markets.
- Identified new business opportunities at the client direct level resulting in revenue driving campaigns.
- Built and maintained strong relationships with agency clients resulting in high client retention rates and consistent repeat business with brands such as Coca-Cola, Boston Beer, Kaiser, Spirit Airlines and FanDuel.
- Collaborated with the executive team to optimize sales operations and improve client relationships across multiple national accounts.
- Implemented a new sales CRM, HubSpot, which improved sales tracking, account management and sales goals for the company.
- Developed strategic sales pitches and presentations tailored to client needs, enhancing engagement and conversions.
- Worked directly with the development team to identity and strategize new assets to add to the Skies Above Media portfolio.
National Account Executive
Skies Above Media
06.2021 - 03.2023
- Managed a 2MM book of business across all out-of-home agencies in the Northeast.
- Collaborated with the planning team to deliver strategic media proposals, including opportunities to upsell and provide high-value programs to clients.
- Negotiated and closed multi-market deals contributing to company revenue and long-term partnerships.
- Exceeded annual sales targets resulting in being the top performing sales executive multiple years in a row.
- Played a key role in the company’s growth efforts, identifying new revenue opportunities at the agency and client direct level.
Sales Director
Unibail-Rodamco-Westfield
New York, NY
04.2015 - 06.2021
- Successfully sold through +$19M in advertising across categories of digital media and experiential events.
- Consistently recognized for surpassing profit and sales targets, while exceeding revenue goals.
- Served as the main liaison for the Northeast markets: manage major accounts and strategically identify and align client’s emerging media needs with media available inventory.
- Cultivated key client relationships to identify additional revenue streams.
- Lead the negotiation and execution of substantial media campaigns while identifying new business and building a full pipeline of key sales prospects.
- Acted as a trusted advisor to clients in regard to diverse media platforms.
- Managed the establishment and growth of relationships with decisions makers at the largest media agencies in the world via lead generation, client needs analysis, and the development of compelling proposals and presentations.
National Accounts Manager
Pedicab Outdoor
New York, NY
03.2014 - 04.2015
- Cultivated weekly new business meetings creative, media, PR and out of home agencies as well as brands direct on a national level.
- Increased monthly sales by 40% within the first 3 months.
- Met sales objectives and productivity requirements including new client acquisition in multiple markets.
- Collaboratively worked on and developed new sales materials with the creative team including capability decks, one sheets, calendar of events and email blasts to drive sales revenue.
- Developed presentations, proposals and completion reports for existing and new clients.
- Maintained and oversaw relationships with current clients acting as their point of contact for all requests and RFP’s.
- Coordinated with sales and finance teams on business development progress on a weekly basis.
Sponsorship Manager
BMF Media
New York, NY
09.2012 - 03.2014
- Worked directly with the CEO and VP of Marketing to expand current events by bringing on new clients and identifying revenue opportunities with existing clients.
- Expanded client base by establishing weekly meetings with new key clients.
- Monitored and evaluated sales-teams performance as well as guided others towards achieving sales targets and established effective/scheduled sales reports.
- Formulated and implemented sales initiatives and marketing strategies as well as innovative marketing campaigns.
- Tracked performance to achieve objectives and enhance organization effectiveness.
- Planned multiple national events at various music festivals such as Coachella, SXSW and Lollapalooza.
Business Development Manager
City Eventions LLC
New York, NY
08.2008 - 09.2012
- Managed $9 million in new revenue leading City Eventions into a successful ul, experiential marketing and production company that provides an innovative resource for marketing, advertising professionals, agencies and innovative brands.
- Achieved sales of 1MM each year from relationships developed by implementing advertising search engines such as Ad Data Base and Redbooks.
- Recruited by president and co-founder upon creation of the company to lead new business development department.
- Maintained and built partnerships with over 50 major clients and brands to produce, execute and launch successful campaigns using experiential and cultural marketing techniques.
- Cultivated key relationships with agencies and vendors that enabled company to provide quick turnaround times on all-inclusive procedures including pricing, permits, and proposals for campaigns in any market in the contiguous United States.
- Prepared sales presentations, completion reports and detailed campaign recaps for events.
Business Development Associate
NYM Worldgroup, Inc.
New York, NY
09.2006 - 08.2008
- Cold called (25-50 calls daily) every day to key decision makers at advertising agencies and brand direct.
- Lead sourced over hundreds of companies using search engines such as Redbooks, Hoovers and Ad Data Base.
- Created PowerPoint presentations to illustrate clients’ potential media capabilities.
- Scheduled and coordinated over 50 business development meetings per year in Los Angeles, Dallas, Detroit, New York, and Miami.
- Delivered marketing presentations to current and prospective client audiences consisting of decision makers and media buyers from over 60 different companies.
Assistant to Senior Executive Vice Presidents
Dan Klores Communications
New York, NY
09.2004 - 09.2005
- Facilitated media publication of clients events.
- Maintained relationships with high profile clientele.
- Coordinated media events for multi-million-dollar corporations, along with several significant clients.
- Organized clients press conferences.
Intern
National Broadcasting Company (NBC)
New York, NY
06.2003 - 08.2003
- Provided reporters with information on over 50 top stories for nightly news.
- Acted as dispatcher to efficiently direct reporters to sites.
- Organized incoming information from several hundred sources daily and decided on newsworthy events for executive producer.
- Assisted television reporters in the field with firsthand interviews, information gathering, and tape logging.
- Attended and observed executive meetings.
Education
Bachelor of Arts - Communication
University at Buffalo
05.2004
Lorenzo Di Medici
01.2003
Skills
- MS Access
- MS Word
- MS Excel
- MS PowerPoint
- MS Teams
- QuickBase
- Salesforce
- HubSpot
- Geopath
Timeline
Vice President, Sales
Skies Above Media
03.2023 - 01.2025
National Account Executive
Skies Above Media
06.2021 - 03.2023
Sales Director
Unibail-Rodamco-Westfield
04.2015 - 06.2021
National Accounts Manager
Pedicab Outdoor
03.2014 - 04.2015
Sponsorship Manager
BMF Media
09.2012 - 03.2014
Business Development Manager
City Eventions LLC
08.2008 - 09.2012
Business Development Associate
NYM Worldgroup, Inc.
09.2006 - 08.2008
Assistant to Senior Executive Vice Presidents
Dan Klores Communications
09.2004 - 09.2005
Intern
National Broadcasting Company (NBC)
06.2003 - 08.2003
Lorenzo Di Medici
Bachelor of Arts - Communication
University at Buffalo
National Account Executive
Firefly
Marketing Consultant
Goember