Jocelyn Collado
Honolulu,HI
Summary
Accomplished Public Relations professional with over 25 years of experience in strategic communication, media relations, and digital marketing. Accredited in Public Relations (APR) and recognized for developing and executing integrated communication strategies that enhance brand visibility and stakeholder engagement. Proven leader with a track record of mentoring high-performing teams and driving organizational success
Overview
25
25
years of professional experience
1
1
Certification
Work History
Vice President
Becker Communications, Inc.
Honolulu, HI
06.2022 - Current
- Lead the promotional and digital divisions, overseeing public relations, marketing, and digital communications for diverse clients.
- Serve as the primary client contact, providing strategic direction, and guiding comprehensive PR campaigns.
- Monitor industry trends to identify opportunities for new initiatives.
- Mentor account teams, ensuring high-quality service delivery, and fostering a collaborative environment.
- Identify opportunities to increase revenue through new business development.
Senior Account Director
Becker Communications, Inc.
Honolulu, HI
05.2014 - 06.2022
- Directed PR, marketing, and digital communication efforts, enhancing client market presence, and brand reputation.
- Developed and executed strategic communication plans to increase visibility and stakeholder engagement.
- Assisted in crisis management by providing timely responses when needed.
- Created and maintained relationships with key stakeholders, media outlets, government agencies and other organizations.
- Researched new methods of reaching target audiences through emerging technologies.
- Monitored news stories related to clients' industries and competitors to identify potential opportunities or risks.
Acting Chief of Staff/Senior Communications Manager
State of Hawaii
Honolulu, HI
06.2011 - 01.2014
- Provided strategic counsel on communications, legislative relations, and stakeholder engagement.
- Managed strategic communication plans supporting IT initiatives and policies.
Account Supervisor/Marketing Manager
Becker Communications, Inc.
Honolulu, HI
06.2005 - 06.2011
- Provided strategic counsel in public relations, marketing, and advertising to a diverse range of clients, achieving measurable outcomes in awareness and engagement.
- Designed and implemented innovative social media campaigns, increasing in online engagement for key clients.
- Supervised account teams, ensuring seamless coordination across project timelines and deliverables.
- Championed the agency’s internship program and secured high retention rates for agency talent.
Communications Director
American Heart Association
Honolulu, HI
06.2003 - 06.2005
- Directed all communications efforts, including media relations, public outreach, and event promotion, resulting in record-breaking participation for the annual Heart Walk.
- Established partnerships with healthcare providers and community organizations to amplify heart health awareness initiatives.
- Launched a series of targeted campaigns, increasing donor contributions.
Director of Communications
American Red Cross, Hawaii State Chapter
Honolulu, HI
05.2000 - 01.2003
- Oversaw the chapter’s communications strategy, including disaster preparedness and emergency response initiatives.
- Coordinated with national and local agencies to disseminate critical information during major disasters, earning commendations for excellence in crisis communication.
- Strengthened public awareness of the organization’s mission.
Education
B.A. - Professional Studies, Concentration in Public Administration
University of Hawaii – West Oahu
Pearl City, HI05.1994
Skills
- Strategic Communication Planning: Expert in crafting and implementing comprehensive communication plans that align with organizational objectives and drive engagement
- Media Relations: Skilled in building and maintaining relationships with media outlets to secure positive coverage and manage public perception
- Digital Marketing & Social Media: Proficient in leveraging digital platforms and social media to enhance brand presence and engage target audiences
- Crisis Communication & Reputation Management: Experienced in developing crisis communication strategies to protect and manage organizational reputation during challenging situations
- Team Leadership & Development: Adept at leading, mentoring, and developing teams to achieve high performance and meet strategic goals
- Stakeholder Engagement & Government Relations: Experienced in engaging with stakeholders, including government entities, to advocate for organizational interests and secure support
Awards & Affiliations
- Gregg W. Perry PR Professional of the Year, PRSA Hawaii Chapter (2023)
- Past President, PRSA Hawaii Chapter (2018)
- Multiple awards from Public Relations Society of America, Hawaii Chapter and International Association of Business Communicators, Hawaii Chapter
- Information Technology Employee of the Year, State of Hawaii (2012)
Certification
- Accredited in Public Relations (APR), Public Relations Society of America
Volunteer Experience
- Public Relations Chair, Aloha Medical Mission
- Board Member, Palama Settlement & American Heart Association, Hawaii Chapter
- Volunteer, Read Aloud America
- Board Member, Juvenile Diabetes Research Foundation, Hawaii Chapter
Timeline
Vice President
Becker Communications, Inc.
06.2022 - Current
Senior Account Director
Becker Communications, Inc.
05.2014 - 06.2022
Acting Chief of Staff/Senior Communications Manager
State of Hawaii
06.2011 - 01.2014
Account Supervisor/Marketing Manager
Becker Communications, Inc.
06.2005 - 06.2011
Communications Director
American Heart Association
06.2003 - 06.2005
Director of Communications
American Red Cross, Hawaii State Chapter
05.2000 - 01.2003
B.A. - Professional Studies, Concentration in Public Administration
University of Hawaii – West Oahu
Similar Profiles
PRIYA EASWARARAJPRIYA EASWARARAJ
Documenter at Becker PrecisionDocumenter at Becker Precision
Sara KelloggSara Kellogg
Primary School Special Education Teacher (K-2) at Becker Public SchoolsPrimary School Special Education Teacher (K-2) at Becker Public Schools
Julian ValdezJulian Valdez
Executive Protection at Gavin De Becker & AssociatesExecutive Protection at Gavin De Becker & Associates
JAMES DAVENPORT, IVJAMES DAVENPORT, IV
Registered Behavior Technician at Bayada Home Health CareRegistered Behavior Technician at Bayada Home Health Care
Kateryna PesotskaKateryna Pesotska
Property Manager at HI Pacific Property ManagementProperty Manager at HI Pacific Property Management