Joe L. Cuevas
DALLAS,TX
Summary
A very experienced and effective Retail Store Sales Manager who has a long track record of increasing profitability and consistently raising the effectiveness of sales representatives. As hands on leader I always insert a great deal of personal attention and involvement into the execution of company merchandising, operational programs and direction. I myself am looking for a suitable management position with a company that is looking for applicants who have the desire to make a real and measurable difference. Collaborative Store Director effective in overseeing day-to-day store operations and maintaining loyal customer base utilizing exceptional customer service acumen. Strongly focused and outgoing with over 32 years of hands-on experience in retail environments. Effectively handle multiple customer issues with accuracy and professionalism. Strong computer and cash register operations abilities.
Overview
29
29
years of professional experience
Work History
Territory Sales Representative
Ole Mexican Foods
Dallas, Texas
09.2024 - Current
- reliable consultant advisor among colleagues
- Elevated brand visibility by articulating product features and advantages effectively.
- Formulated and executed sales strategies to enhance territory revenue.
- Established connections with key decision makers at target accounts.
- Analyzed competitors' activities and pricing strategies within assigned territory.
- Evaluated customer feedback and pinpointed areas for enhancement in products or services offered.
- Engaged with clients and product development team to suggest product optimizations.
- Established KPIs with accounts to assess and track performance
- Enhanced product and service sales by employing an organized customer interaction strategy
- Employed strong verbal communication to connect with customers and effectively identify needs and requirements.
- Increased sales effectiveness by ensuring tidy environments, full stock levels, and correct pricing.
- Mitigated process lags by educating employees on optimal practices and protocols.
- Engaged with management to share recommendations on operational efficiency and promotional tactics based on customer preferences and purchasing trends.
- Identified, engaged, and mentored new hires to maximize profitability.
- Leverage BI tool to communicate updates to team and senior leaders about area
- Coordinated installation of new displays and endcaps across DFW region
- Support divisional manager in conveying critical messages from warehouse personnel to drivers regarding load execution timeliness.
- Address out-of-stock issues in territory and communicate innovative opportunities to divisional manager.
- Elevated sales by 20% within territories and continue to enhance performance using new tools provided
Territory Manager - Sales and Service
Keurik Dr Pepper
Dallas, Texas
11.2022 - 09.2024
- Developed relationships with key clients to enhance brand loyalty.
- Coordinated product promotions and marketing strategies to drive sales.
- Conducted regular regional store visits to ensure compliance with company standards, policies and procedures.
- Negotiated terms of contracts with customers including pricing and payment schedules.
- Ensured all products were stocked at each location according to inventory levels needed for optimal sales success.
- Developed solid connections with customers to promote products.
- Coordinated with logistics to ensure timely delivery of products to clients.
- Collaborated with marketing team to develop promotional materials suitable for the territory.
Store Director
FiestaMart Stores
Dallas, Tx
01.2018 - 11.2022
- Managed and Assist The Store Director on task at hand
- Managed all safety protocols and assist with Front End procedures
- Trained associates to exceed to their potential of growth and to future promotions
- Managed over 90+ employees and has accomplished any task that has been assigned
- Assist the Grocery Manager and in making sure displays and assignments are accomplished by working side by side with vendors
- Making sure work orders are in place to repair any issues that may occurs for future injuries and making sure that each department has all the proper working equipment to succeed in any task and also that may occur in any future injuries.
- Coached, counseled, recruited, trained and disciplined employees and evaluated on-the-job performance.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels.
- Hired and trained 100 employees for expansion store.
- Met budget targets by controlling expenses and eliminating wasteful behaviors.
- Increased store revenues by cultivating new customers, providing superior service and applying pricing strategies and up-selling techniques.
- Secured store perimeter and enforced safety procedures to minimize losses and protect assets.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Met financial objectives by preparing annual budget and scheduling expenditures.
- Reviewed customer feedback to make operational improvements and promote satisfaction.
- Preserved product quality by maintaining stockrooms and disposing of damaged items.
Sr. General Manager
99 Cents Only Stores
Dallas, TX
10.2016 - 12.2018
- Maintained an inviting atmosphere to the business on giving the best possible customer service for all customers
- I have worked in 2 locations and fulfilled the needs of our customers, I also have increased the sales by 3.5% over last year on my current location and my previous location I exceeded my goal over last year by 10%
- I am a very passionate on my exceeding my goals and I am always willing to achieve any goals with the proper training at hand.I made sure the proper training is set for the standards of the company for the associates to be successful for their position
- I maintained a good payroll, budgets , a safe environment , and making sure all tasks are completed companies standards.I’m a trainer and groom new candidates for their future roles as a new General Manager for their own future store and career
- I have a desire to proceed to seek new adventures due to no near future growth.
- Maintained retail store presentation by overseeing merchandise replenishment, customer courtesy and inquiry response.
- Trained, managed and motivated employees to promote professional skill development.
- Recruited and hired individuals demonstrating passion, dedication and added value to team.
- Hired, coached and mentored team of a 100 sales representatives.
- Trained over a 100 employees on business principles, best practices, protocol and system usage.
- Conducted staff evaluations and determined promotions and realignments or reductions in workforce.
- Managed scheduling for 100 employees to optimize productivity.
- Recruited, identified and developed over 50 professionals and implemented training and development programs to successfully exceed retention targets.
- Managed daily operations, client relations and IT.
- Exercised organizational leadership practices and communicated business vision to achieve sales goals.
- Implemented effective customer service surveys to encourage feedback.
- Monitored progress by establishing plans, budgets and measuring results.
- Contributed to organizational initiative to achieve weekly sales, budget and other targeted goals.
- Limited financial discrepancies, reviewing and approving billing invoices and expense reports.
General Manager of Operations
Sun Holdings/ Four Leaf, Ventures
Dallas, TX
09.2013 - 10.2016
- Worked for three different Concepts for the company
- In my training for the first four months, I worked for Cantina Laredo as an Asst
- Manager learning the business and ways of a restaurant
- Promoted to General Manager for the concept Café Izmir and have been doing so for eight months and increased profitability in the restaurant
- Since
- October, I gain the privilege to obtain Salt Lick and Twisted Root where I do the recruiting, ordering and making sure product is in hand for business as a General
- Manager
- Maintain labor within budget and do the proper scheduling to run both concepts
- I am Safe Serve Certified and TABC Certified.
- Managed scheduling, training and inventory control.
- Implemented policies and standard operating procedures and managed quality, customer service and logistics.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
- Delivered positive customer experiences by implementing effective quality assurance practices.
District Manager
Melrose Family Fashion, F, T
Dallas, TX
09.2007 - 10.2013
- Manager
- Duties: Training store managers in maintaining a well presentable store Making sure that policies are being followed per company's directions Reported the needs of each store to the regional manager to make sure each store is functional and operating per company's standard Gave directions and made decisions for each store in the district to improve their strategy in making sales and keeping a good shrink percentage per each store Recruited managers for the district
- Mentored team members by demonstrating best practices for sales and customer service.
- Cultivated positive rapport with associates and team leadership.
- Identified and developed top talent within management structure to promote performance-oriented culture.
- Supervised 50 and managed all performance metrics within 3 territory.
- Returned stores to profitability by reviewing operations, implementing improvements, restructuring frameworks, hiring talented staff and enhancing training programs.
- Oversaw quality of operations of 7 locations throughout Texas region.
- Collaborated with Manager to improve performance and grow sales.
- Prepared locations for audits by analyzing marketing and inventory reports.
- Strategized business operations, merchandising strategies and personnel moves.
- Developed and enhanced sales and merchandising programs, positively impacting bottom-line profitability with strong growth.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Drove district growth through program quality, sales initiatives and customer service.
- Sourced and recruited top talent for various retail store positions and verified recruiting processes to meet new store opening timelines.
- Evaluated budget plans and current costs to project trends and recommend updates.
- Reduced manager turnover rate by offering percentage of training through e-learning.
District Manager
ACE Cash Express
Dallas, TX
09.2006 - 07.2007
- Manager
- Duties: Maintaining PNL’s for my district and made sure we as a company, and as a district, were profitable
- I trained and coached my team to be successful individuals
- Making sure proper protocols are made when filling important contract agreement with each new consumers and also making sure the understanding of the contract as well Recruiting on a weekly basis to make sure the district and centers are properly staffed to run a great center Maintaining all financials to my district and making sure all is accounted and inventories as I inspect on every visit as I do an audit.
- Scheduled and coordinated meetings, appointments and travel arrangements for managers or supervisors.
- Mentored team members by demonstrating best practices for sales and customer service.
- Cultivated positive rapport with associates and team leadership.
- Identified and developed top talent within management structure to promote performance-oriented culture.
- Oversaw quality of operations of 8 locations throughout Dallas, Irving .and Grapevine region.
- Collaborated with managers to improve performance and grow sales.
- Prepared locations for audits by analyzing marketing and inventory reports.
- Used advanced Excel functions and calculations to develop reports and lists.
- Answered incoming calls while recording accurate messages.
- Checked stock to determine inventory levels and maintain office supply products.
- Handled data entry tasks with high levels of speed and accuracy.
- Executed record filing systems to improve document management and organization.
- Obtained signatures for financial documents and internal and external invoices.
- Collected and entered payment data into system, maintaining complete confidentiality and accuracy.
- Developed organizational filing systems for confidential customer records and reports.
- Input personal data into system using companies software, adhering to all procedures to keep information private.
- Responded promptly to customer questions via email, reducing phone inquiries by approximately 85%.
- Scheduled meetings for employees and coordinated materials to be distributed to all attendees.
- Supervised all staff and strategically delegated work assignments to meet office administrative needs.
- Reviewed clients and personal information to give customers correct details regarding their loans issues.
- Oversaw store merchandising, brand exposure and product availability.
- Maximized branch revenue by optimizing daily operations.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Prioritized existing accounts and deployed off-premise resources to achieve set market goals.
- Drove virtual and customer interface utilizing technology, enhancing value and service.
- Sourced and recruited top talent for various retail store positions and verified recruiting processes to meet new store opening timelines.
- Evaluated budget plans and current costs to project trends and recommend updates.
- Reduced manager turnover rate by offering percentage of training through e-learning.
Store Manager
Family, Dollar
Dallas, T
12.2004 - 09.2006
- Made sure all merchandise was stocked out on a timely manner to increase sales Trained new managers to improve their skills and be ready for promotion
- Maintain a good sales environment and keeping the best shrink possible percentage for the year Recruited new employees for the store
- Processed daily paperwork, balanced register drawers, produced staffing schedules and prepared deposits.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Monitored employee performance and identified performance gaps for corrective action.
- Trained and mentored associates to teach daily tasks and procedures.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Preserved product quality by maintaining stockrooms and disposing of damaged items.
Truck Crew Supervisor
World Market Cost Plus
Dallas, TX
01.2002 - 01.2005
- Making sure that trucks were unloaded and the store was merchandised before opening Sales representative for the store Supervised a crew of 6 associates
- Managed multiple employees in various job tasks throughout phases of project completion.
- Monitored task completion to meet company standards for performance.
- Inspected cleanliness, organization and safety of job sites after every shift.
- Developed and implemented strategies to enhance team performance, improve processes and boost results.
- Mentored newly hired crew members to prepare each for job roles.
- Checked work for adherence to building and construction codes.
- Interpreted blueprints and diagrams to plan material and labor needed.
- Set employee work schedules and breaks.
- Instructed crew on requirements, policies and procedures to launch project kickoff.
- Established and maintained professional working relationships with employees.
- Inspected completed work to maintain high-standards of finished projects.
- Supervised day laborers in completing large landscaping projects.
- Oversaw supply and tool inventory and replenished supplies, liaising with vendors to obtain cost-effective pricing.
- Reviewed contracts and project requirements to determine service, equipment and personnel needs.
- Sourced materials from various places to cut costs and expedite completion.
- Designed layouts for projects according to client budgets, desires and available space.
Assistant General Merchandise Manager
Albertsons Grocery, Stores
Dallas, TX
01.1997 - 01.2002
- Managed over 20 + employees and made sure every department was ready for business Handled funds and made sure store was in proper order for business
- Made sure 100% customer satisfaction was always in place Made sure profits and sales was always a priority
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Placed prices and descriptive signage to enhance displays and promote items.
- Gathered and analyzed demographic data based on income, average age and sell-through statistics.
- Assessed purchasing needs and reviewed in-store sales and inventory levels.
- Maintained records of inventory stock and shrinkage by conducting product audits every 3rd Quarter.
- Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
- Increased sales by 10% through targeted merchandising plans and stocking of desirable inventory.
- Delegated work to staff, setting priorities and goals.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Coached staff on strategies to enhance performance and improve customer relations.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Recruited and trained new employees to meet job requirements.
- Coordinated work of 80 employees by offering clear direction and motivational leadership.
- Oversaw workforce schedules and allocated resources in order to achieve project goals.
- Directed schedule of weekly projects and anticipated timelines for milestones and completion dates.
- Reviewed completed work to verify consistency, quality and conformance.
- Conferred with business leaders to evaluate business needs and implement operational improvements.
- Forecasted trends in expected business levels and adjusted labor and inventory to match expectations.
- Reviewed monthly financial results with partners to identify opportunities to improve profitability.
- Led staff meetings for team of 20 to communicate directives.
- Recruited, hired and trained over 100 employees for marketing and sales department.
- Increased team performance from 22% to 25% through the assignment.
Education
GED -
Dallas S.E.R
01.1991
Skills
- Retail management
- Staff leadership
- Finance and accounting
- Business development
- Strategic planning
- Coaching and mentoring
- Store operations oversight
- Employee supervision and motivation
- Store opening and closing procedures
- Team-oriented
- Accurate cash handling
- Outstanding communication skills
- Sales professional
- Retail inventory management
- MS Office proficient
- Employee training
- Risk management
- Reliable
References
REFERENCES
:
Samuel Holguin - (469) 831 -
8395
Steven Loredo - (214) 263 - 4657
Pat Najera - (719) 459 -
9533
Lohr Campbell - (562) 338 - 9173
Blanca Hernandez - (469) 475 -
0303
Timeline
Territory Sales Representative
Ole Mexican Foods
09.2024 - Current
Territory Manager - Sales and Service
Keurik Dr Pepper
11.2022 - 09.2024
Store Director
FiestaMart Stores
01.2018 - 11.2022
Sr. General Manager
99 Cents Only Stores
10.2016 - 12.2018
General Manager of Operations
Sun Holdings/ Four Leaf, Ventures
09.2013 - 10.2016
District Manager
Melrose Family Fashion, F, T
09.2007 - 10.2013
District Manager
ACE Cash Express
09.2006 - 07.2007
Store Manager
Family, Dollar
12.2004 - 09.2006
Truck Crew Supervisor
World Market Cost Plus
01.2002 - 01.2005
Assistant General Merchandise Manager
Albertsons Grocery, Stores
01.1997 - 01.2002
GED -
Dallas S.E.R