Joel Weber
Minneapolis,MN
Summary
Creative Director at UnitedHealth Group's Tilt Studios with 18+ years of experience in video production, cinematography, and editing. Currently leading a team of 14 professionals while leveraging expertise in visual storytelling, camera work, and post-production. Combines strategic vision with technical skill to deliver compelling healthcare content that aligns with organizational objectives. Proven track record managing complete production lifecycles and developing innovative concepts for Fortune 500 companies. Passionate about using cutting-edge technologies to enhance storytelling and achieve business goals in fast-paced environments.
Overview
20
20
years of professional experience
Work History
Director and Cinematographer
Rickshaw Films
Minneapolis
01.2006 - Current
- Co-founded Rickshaw Films, a successful production company that has been a stalwart of the Minneapolis production community for over a decade.
- Pivotal in producing captivating visuals for top-tier clients, including Target, General Mills, UnitedHealthcare, Optum, Valspar and Shipt, collaborating with some of the Midwest's leading advertising agencies.
- Developed creative treatments for various projects, crafting unique concepts and visual strategies to meet client objectives and engage audiences.
- Built storyboards for visual treatments and presented to clients and stakeholders.
- Conducted international filming in numerous countries, infusing projects with varied cultural and visual perspectives.
- Led camera department projects, combining technical expertise with creative vision to create powerful visual narratives.
- Significantly contributed to post-production, utilizing Adobe Premiere Pro and DaVinci Resolve to deliver high-quality final products.
- Applied 18+ years of industry experience to ensure successful project completion and consistently surpass client expectations.
Creative Director and Cinematographer
HealthTales
Minneapolis, MN
12.2022 - 09.2024
- Spearheaded visual creative direction for HealthTales media projects, aligning with the brand's mission to enhance health awareness and storytelling.
- Developed and orchestrated engaging visual content for high-profile clients including Mayo Clinic, RVO, and Prime Therapeutics, elevating their brand narratives.
- Partnered with mPulse Mobile to produce extensive healthcare education and communication content, solidifying a primary production partnership.
- Led camera department initiatives, integrating technical proficiency with creative vision to produce compelling visual narratives.
- Key contributor to post-production, employing Adobe Premiere Pro and DaVinci Resolve to deliver polished and engaging final products.
- Collaborated with top health, wellness, and healthcare companies, translating their vision into exceptional visual narratives.
- Co-managed all phases of production, from pre-production planning to post-production editing, ensuring efficient workflow and timely delivery.
- Conducted performance evaluations, set goals, and provided feedback to ensure continuous improvement.
- Concepted creative ideas, built creative treatments and presented creative ideas to clients and stakeholders.
Cinematographer
Tremendous Entertainment, Travel Channel
, Global
07.2008 - 12.2014
- Captured dynamic and engaging footage across 40+ countries, showcasing diverse cultures and environments through a cinematic lens.
- Worked closely with directors, producers, and crew to realize the show's creative vision, introducing unique visual storytelling techniques.
- Excelled in various camera operations, lighting strategies, and compositional techniques to create authentic and visually stunning scenes.
- Managed and maintained camera equipment, ensuring readiness and reliability for seamless filming operations.
- Adapted quickly to different cultural contexts and production challenges, using documentary filmmaking expertise to boost the show's success.
- Cinematographer at Bizarre Foods with Andrew Zimmern
Creative Director, Video
UnitedHealth Group
Eden Prairie
09.2024
- Leading creative vision and execution of video content initiatives for Tilt Studios, UnitedHealth Group's in-house production studio
- Driving storytelling excellence through strategic leadership and innovative production approaches
- Direct and execute creative video strategies that elevate brand messaging while maintaining alignment with organizational objectives and healthcare industry standards
- Lead and mentor a team of 14 video professionals, fostering a culture of creativity, collaboration, and continuous growth
- Oversee complete video production lifecycle, from concept development and storyboarding through final delivery, ensuring consistent quality and messaging across all deliverables
- Drive innovation in storytelling approaches while staying current with digital media trends and best practices in healthcare communication
Education
Master's - International Business
St. Mary's University of Minnesota
Minneapolis05.2004
Bachelor of Science - Film Studies
University of Minnesota
Minneapolis & Los Angeles05.2000
Skills
- Proven ability to lead and mentor creative teams, fostering a collaborative environment that maximizes talent and delivers exceptional visual content
- Skilled in conceptualizing and presenting innovative ideas that align with client objectives and translate into impactful visual strategies
- Extensive experience with Arri, RED, Sony, and Canon digital cinema cameras
- Mastery of cinematic lighting and shooting, honed over numerous projects
- Proficient in editing suites like Adobe Premiere Pro and Davinci Resolve
- Creative direction
- Video production
- Storytelling strategies
- Team leadership
- Project management
Hobbies and Interests
Marathon runner, world traveler, photographer, musician
Links
- Cinematography & Directing Portfolio
Timeline
Creative Director, Video
UnitedHealth Group
09.2024
Creative Director and Cinematographer
HealthTales
12.2022 - 09.2024
Cinematographer
Tremendous Entertainment, Travel Channel
07.2008 - 12.2014
Director and Cinematographer
Rickshaw Films
01.2006 - Current
Master's - International Business
St. Mary's University of Minnesota
Bachelor of Science - Film Studies
University of Minnesota
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