John Andriuolo

The Campbell's Company (Meals & Snacks Portfolio)

• Support shopper marketing initiatives across meals and snacks brands, managing timelines and cross-functional coordination.
• Develop program recap and overview reports summarizing performance and key learnings.
• Review and release creative weekly to meet retailer deadlines and program schedules.
• Collaborate with internal teams to ensure accurate and on-time execution across programs.

Beiersdorf (Coppertone, Eucerin, Aquaphor, NIVEA)

• Acted as day-to-day contact supporting shopper marketing programs across multiple personal care brands.
• Led development and execution of in-store creative from concept through release, ensuring brand and retailer compliance.
• Provided creative input and shopper-focused POVs to help refine messaging and visual direction.
• Partnered with creative and production teams to deliver materials aligned with category and retail priorities.

• Primary day-to-day contact for PepsiCo beverage brands including Pepsi, Mountain Dew, Starry, bubly, Lipton, and Pure Leaf.
• Managed integrated shopper campaigns across in-store, out-of-home, digital, and social platforms, enhancing brand visibility and engagement.
• Led development of client briefs and translated objectives into clear direction for creative and internal teams.
• Presented program recommendations, creative concepts, and strategic POVs directly to clients, influencing decision-making and project direction.
• Managed high-visibility activations including Yankee Stadium sweepstakes, NCAA programs, and NBA All-Star initiatives.
• Supported new business pitches, playing a key role in securing multiple RFP wins.

• Managed ordering, merchandising, and POS execution for Nabisco DSD routes, optimizing shelf presence and maintaining in-stock conditions to enhance sales.
• Developed relationships with store management and shared store-level insights to drive sales performance.

• Managed distributor and retailer relationships to enhance sales execution and market presence.
• Identified growth opportunities, securing incremental placements and displays to increase product visibility.
• Supported under-performing territories using data and market insights.