JOHN CORTÉS
Bogotá,Colombia
Summary
Highly skilled Dealer Development Manager, with significant experience and 13 years working on automotive industry, driving dealer partner growth and profitability. Posses strong skills in business strategy, projects lead, people influence, people development, continuous improvement, results oriented and building win-win relationships.
Overview
19
19
years of professional experience
Work History
Dealer Development Manager for Colombia & Dealer Financials SA
General Motors
Bogotá, Colombia
01.2021 - Current
- Set Plan Colombia 3.0, a roadmap for dealer network consolidation and sustainability.
- EV dealer network strategy and business model lead, being a benchmark for the region.
- Revised meritocracy based on data analytics, reducing complexity, and improving dealers' performance balance from 15 to 7 A category.
- Improve data analytics and tools to drive performance, such as the profit projection tool in Mercosur.
- Lead a high-performance team of eight people and direct influence within the VSM Colombia team.
- Dealers' financials responsible for S.A.
- Temporary assignment as DD South America leader for 10 months.
VSM Finance Manager
General Motors
Bogotá, Colombia
01.2018 - 01.2021
- VSM/GMICA business partner to achieve both commercial and financial goals, combining short- and long-term strategy and vision.
- Product pricing consistency, going from price competition to product value, optimized incentives from 13% in 2018 to 8.4% in 2021 as gross sales.
- Lead business model efficiencies that improved dealers' financials by US$8.8 million in free cash flow and $1.3 million in EBIT in 2019.
- Two consecutive quarters, Q4 2020 and Q1 2021, with positive EBIT, which had not happened since 2016.
- Lead a high-performance and engaged team of two direct reports, but with high influence and leadership over part of the VSM team.
- Lead the optimization strategy for quotas in Brazil.
VSM Finance Supervisor
General Motors
Bogotá, Colombia
01.2017 - 01.2018
- Bain/Meritocracy business model implementation.
- Interim VSM Finance Manager for six months.
VSM Finance Supervisor, Direct Sales
General Motors Brazil
São Caetano, BR
01.2017 - 12.2017
- Mercosur direct sales and collections drivers understood to set action plans, which allowed them to achieve FCF targets, resulting in a positive outcome in Q3'17.
- Optimal FGI tool, which became the GMSA standard up to date.
FP&A Supervisor
General Motors
Bogotá, Colombia
01.2015 - 12.2016
- Challenging position that allowed me to develop resilience and deal with ambiguity.
Treasurer
General Motors
Bogotá, Colombia
01.2013 - 12.2015
- Responsible for managing $800 million in annual revenue.
- Operational efficiencies reaching $1 million in savings.
Banking, investment and exchange control Coordinator
General Motors
Bogotá, Colombia
01.2011 - 12.2013
Treasury analyst - Portfolio Manager
General Motors
Bogotá, Colombia
01.2006 - 12.2011
Education
Executive Development Program -
Inalde Business School
Bogotá, CO01.2021
International Finance Specialist -
Universidad Externado de Colombia
Bogotá, CO01.2010
Finance and International Affairs Bachelor degree -
Universidad San Martin
Bogotá, CO01.2005
Skills
- Business strategy
- Negotiation
- Leading with influence
- Persuasive communication
- Business acumen
- Managerial courage
- Result oriented
- Industry expertise
Languages
Spanish
Native/ Bilingual
English
Full Professional
Portuguese
Full Professional
Training
- Lean Silver program
- Breakthrough Leadership Program - Harvard Business
- The Extraordinary Leader 360 - Zenger/Folkman
- Executive program - StartSe
Projects
- Consolidation plan for Colombia - 2024, strengthen partner groups and ensure Dealer network sustainability
- NBM Negotiation - 2023, Lead negotiation with Dealer network to reduce margins, expecting US$15M saving for Joy lifecycle
- GM Luxury portfolio - 2022 and ongoing, Lead business model strategy. US$0.6B expected EBIT
- Treasury/GBS transformation, 2015, Lead WSS implementation to reduce operations complexity & shared services execution
Timeline
Dealer Development Manager for Colombia & Dealer Financials SA
General Motors
01.2021 - Current
VSM Finance Manager
General Motors
01.2018 - 01.2021
VSM Finance Supervisor
General Motors
01.2017 - 01.2018
VSM Finance Supervisor, Direct Sales
General Motors Brazil
01.2017 - 12.2017
FP&A Supervisor
General Motors
01.2015 - 12.2016
Treasurer
General Motors
01.2013 - 12.2015
Banking, investment and exchange control Coordinator
General Motors
01.2011 - 12.2013
Treasury analyst - Portfolio Manager
General Motors
01.2006 - 12.2011
Executive Development Program -
Inalde Business School
International Finance Specialist -
Universidad Externado de Colombia
Finance and International Affairs Bachelor degree -
Universidad San Martin
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