John Johannesen
Summary
Results-driven bringing 30+ years of experience in product development, promotion and optimization. Skilled in team building, development, management, promotion and optimization, and client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting, sales, and merchandising strategies to accomplish promotional goals. Demonstrated success in building teams and networks.
Overview
29
29
years of professional experience
Work History
Director of Sports Marketing/ Sports Agent
D + H Marketing
Hickory, N.C.
05.2021 - 03.2022
- Developed corporate communications strategies, programs and projects.
- Recruited Sports figures in Nascar, PGA, Professional Bowling
- Actively pursued sponsorships for company and athletes
Vice President of Sales and Marketing
Custom Design Group
Hickory, North Carolina
10.2020 - 05.2021
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Drove company branding efforts to increase market presence and brand recognition.
- Created strategic service roadmaps for new initiatives.
- Developed overall marketing strategy and support implementation across all departments.
- Developed and built sales team to cover NC and SC
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
Director of Motorsports
Fire Alarm Services
Denver, CO
10.2019 - 10.2020
- Hired and directed teams to achieve daily and long-term operations and business goals.
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Handled all aspects of the motorsports program from Team Contract negotiations to driver negotiations.
Founding Partner/Vice President
Bulldawg Marketing LLC
Mooresville, North Carolina
10.1999 - 10.2019
- Started with less than $500K in accounts and grew to 10M in about 10 years.
- Went from 2 working owners to 25 employees at peak
- Successfully transitioned from mainly merchandise sales to marketing when NASCAR took over souvenir business
- Became trusted advisors (via consulting contracts) to NASCAR and JR Motorsports
- Became one of the leading retail marketing firms in NASCAR. Also started multi-branded programs in the sport
- Negotiated the coordinated programs among legends in motorsports such as Dale Jr with Juan Pablo Montoya and Richard Petty as well as cross-promotional programs between NASCAR and college football games
- Contracted to manage all marketing for Hydroplane Boat Racing Series
- Negotiated numerous contracts with Fortune 100 sponsors to teams, race tracks and NASCAR itself, including Unilever (from one brand to over a dozen in Foods and Personal Care), 3M (Multi brands), Delmonte and Nestle. Other major clients included TaxSlayer, Goody's, RJ Reynolds, Dollar General and the Air National Guard
- Managed dozens of sweepstakes from concept to prize fulfillment
- Sold and managed Masters Hospitality programs for Fortune 100 companies (Unilever, 3M, Kimberly Clark, Newell Rubbermaid and Delmonte)
- Developed insights-based on integrated marketing programs in collaboration with CPG brands across retail teams and retail channels to deliver brand growth objectives.
- Built activation spanning traditional, emerging and experimental media channels based on consumer and shopper insights.
- Negotiated multi-year contracts with strategic clients and partners to deliver agency growth and annual client savings (+200K)
- BDM was solicited by several larger agencies and private buyers to be purchased over the years
Assistant District Manager
Oakwood Homes
Greensboro, North Carolina
10.1992 - 10.1999
Education
No Degree - Business Management
UNC Wilmington
Wilmington NCSkills
- Time Management
- Sales Projections
- Profitability Assessments
- Customer Complaint Resolution
- Relationship Building
- Team Recruiting and Onboarding
- Interdepartmental Collaboration
- Decision Making
- Networking Events
- Budgeting and Expenditures
- Problem Solving
- Verbal and Written Communication
- Operations Management
- Sales Targeting
Timeline
Director of Sports Marketing/ Sports Agent
D + H Marketing
05.2021 - 03.2022
Vice President of Sales and Marketing
Custom Design Group
10.2020 - 05.2021
Director of Motorsports
Fire Alarm Services
10.2019 - 10.2020
Founding Partner/Vice President
Bulldawg Marketing LLC
10.1999 - 10.2019
Assistant District Manager
Oakwood Homes
10.1992 - 10.1999
No Degree - Business Management
UNC Wilmington