John Lacefield

• Established and nurtured client relationships, driving sales growth and identifying new opportunities.
  Managed complete sales process from prospecting through closing, ensuring high conversion rates.
  Educated and trained customers and colleagues on product offerings to enhance engagement.
  Achieved sales success across distribution channels targeting workplace, healthcare, and government markets.
  Implemented effective solutions for diverse challenges while demonstrating strong organizational skills.
  Exhibited high ethics and integrity, fostering trust with clients and colleagues alike.
  Motivated self-starter with a commitment to delivering exceptional professional performance.

•Focus on commercial growth and executing Abbott Rapid Diagnostics product lines.
•Capitalize in promoting Alere Toxicology’s wide portfolio of comprehensive drug screening services and immunoassay test devices.
•Develop and maintain business relationships with key distribution partners, medical professionals and occupational health systems.
•Expand sales volume, product mix, and selling price by keeping current with supply and demand,
changing trends, economic indicators, and competitors.
•Assist marketing in implementation of new sales strategies, tactics and tools for new market
opportunities.

As Senior National Accounts Representative, had responsibility for working with a broad range of distributors while promoting and selling toxicology solutions into the Workplace markets.
Major accomplishments:
• Consistent YOY revenue growth in top ten national accounts & distributors
• Exceeded objectives every quarter
• Responsible for educating and training human resources directors, general managers, clinicians on best practices in employment screening and therapeutic drug and alcohol monitoring.
• Member of Alere Talent Leaders Group which consults with Senior Leadership on key initiatives
• Increased revenue by developing multiple cross selling opportunities within Alere Toxicology
• Helped develop pricing, marketing, and communication strategies for current and new products

•Focus on commercial growth and executing Instant Technologies, Inc. product lines.
•Capitalize in promoting Instant Technologies, Inc. wide portfolio of comprehensive drug screening services and immunoassay test devices.
•Develop and maintain business relationships with key distribution partners, medical professionals and occupational health systems.
•Expand sales volume, product mix, and selling price by keeping current with supply and demand,
changing trends, economic indicators, and competitors.
•Assist marketing in implementation of new sales strategies, tactics and tools for new market
opportunities.