John Loera
Santa Clara,CA
Summary
Results-driven Outside Sales Manager with over 15 years of experience leading high-performing sales teams, driving revenue growth, and expanding market presence across competitive territories. Proven ability to develop and execute strategic sales plans, build lasting client relationships, and exceed ambitious targets.
Overview
25
25
years of professional experience
Work History
Area Sales Manager
Culligan by WaterCo
02.2023 - Current
- Coach and manage direct reports to achieve sales quotas and budget goals; implement performance improvement plans for underperformers.
- Conduct evaluations and oversee performance management plans for Field Sales Reps.
- Establish team and individual sales goals; provide coaching to consistently improve performance.
- Build strong relationships with clients, including opticians, regional department stores, and field staff.
- Hire, train, motivate, and manage a growing team of outside sales reps.
- Identify product gaps and develop solutions, coaching Sales Reps to prioritize gap elimination.
- Review and analyze customer needs and product sales to create targeted improvement plans.
- Achievements: Awarded Top 10 Performer in the Country for Growth and Revenue (2024) – 30% YOY growth.
- Expanded territory sales team from 6 to 10 outside sales reps in 2024.
Sales Manager
Culligan by WaterCo
02.2022 - 02.2023
- Led a team of 6 outside sales representatives across Northern California.
- Developed sales strategies, pricing models, and packaging to enhance revenue performance.
- Assisted Senior Management in business plan development and participated in executive business reviews.
- Mentored account managers and improved sales processes to boost team performance.
- Conducted annual performance reviews and performance development plans (SDP process).
- Achievement: Promoted to Area Sales Manager after delivering 25% YOY revenue growth.
General Sales Manager
Verizon Wireless
04.2004 - 01.2020
- Directed sales teams across local, national, digital media, and new product revenue streams.
- Managed recruitment, development, and performance of sales professionals.
- Built strong client relationships in partnership with VP/GM to drive revenue.
- Developed sales strategies leading to consistent target exceedance.
- Identified commercial growth opportunities and recommended future product developments.
- Managed distributor network sales targets and business expansion opportunities.
- Achievements: #1 Top-ranked kiosks in the country for gross activations.
Sales Supervisor
Verizon Wireless
10.2002 - 04.2004
- Recruited, trained, and managed third-party and in-house retail sales teams.
- Supported Store Manager in managing Retail Sales Specialists (RSS) for sales and retention goals.
- Collaborated cross-functionally with Inside Sales Managers to improve business planning.
- Focused on continuous coaching and performance improvement of team members.
Call Center Customer Service Representative
Verizon
06.2000 - 10.2002
- Assisted customers with inquiries, achieving top NPS performance ratings.
- Awarded Top Representative for the highest number of activations sold in 2022.
- Consistently met and exceeded sales and performance targets.
Education
Bachelor of Business Administration -
Strayer University
California01.2025
Skills
- Exceptional Negotiation Skills
- Robust Coaching and Development Styles
- Team Building and Growth Leadership
- Top grading Training for Sales Talent Recruitment
- Proven Sales Record across Retail, SMB, and Household Outside Sales
- Leadership
- Problem Solving
- Relationship Building
- Communication
Timeline
Area Sales Manager
Culligan by WaterCo
02.2023 - Current
Sales Manager
Culligan by WaterCo
02.2022 - 02.2023
General Sales Manager
Verizon Wireless
04.2004 - 01.2020
Sales Supervisor
Verizon Wireless
10.2002 - 04.2004
Call Center Customer Service Representative
Verizon
06.2000 - 10.2002
Bachelor of Business Administration -
Strayer University
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