JOHN M. BEHRENS
SAINT LOUIS,MO
Summary
Results-driven professional with over 20 years of experience in strategic planning and implementation. Strong leadership fosters customer relationships, driving consistent outcomes. Focused on achieving goals and addressing challenges to support business development.
Overview
21
21
years of professional experience
Work History
Off-Premise Sales Representative – National Accounts
Breakthru Beverage Group
St. Louis
04.2022 - Current
- Manage 40 key accounts across the St. Louis region, driving brand growth and strengthening critical client relationships for Breakthru Beverage Group and its supplier partners.
- Represent, sell, and promote one of the nation's largest brand portfolios, maximizing market penetration and product visibility.
- Consistently meet and exceed sales targets by acquiring new accounts, cultivating strong customer relationships, and executing targeted brand promotions in the marketplace.
- Cultivate a culture of continuous learning and development by providing peer mentorship, leading coaching sessions, and conducting field observations to develop top-performing sales producers.
Sales Representative – Dedicated Pernod-Ricard Division
Major Brands Premium Beverage Distributor
St. Louis
11.2018 - 04.2022
- Led the Sales Team as the leading performer, achieving a growth in territory revenue (percentage compared to the previous year) for three consecutive years.
- Forecasted and achieved quarterly volume, revenue, and program objectives.
- Displayed products prominently in the market through strategic placement and Point of Sale execution.
- Led the Sales Team as the leading performer, achieving growth in territory revenue (percentage compared to the previous year) for three consecutive years.
Sales Representative – Dedicated Constellation Brand Division
Major Brands Premium Beverage Distributor
St. Louis
05.2012 - 11.2018
- Expanded an existing territory by over $500,000, leading to a total revenue of $3,500,000 for fiscal year 2017.
- Organized and implemented wine tasting events that enhanced brand visibility and engagement
- Collaborated with clients to ensure seamless execution of programs, driving sustained sales growth
- Exceeded sales targets consistently, earning multiple incentive trips and bonuses.
- Organized and implemented numerous wine tasting events to promote brand initiatives
Off-Premise Sales Representative
Major Brands Premium Beverage Distributor
St. Louis
01.2006 - 05.2012
- Joined a newly established sales team to enhance sales via a newly implemented company-driven process that emphasized the route to market.
- Successfully oversaw 20 accounts in the St. Louis region, encompassing several key clients essential to the success of Major Brands and its suppliers.
- Expanded territories, achieving 110.8% of sales target for fiscal year 2011.
- Recognized as the Salesman of the Quarter for every quarter of the 2006 fiscal year due to attaining the highest sales figures among the team.
- Managed key accounts, strengthening customer relationships and maintaining consistent product availability
Education
BSBA - Finance
Rockhurst University
Kansas City, MOSkills
- Sales strategy
- Sales strategy development
- Territory forecasting
- Account management
- Market execution
- Promotional strategy
- Client relations
- Relationship building
- Interpersonal communication skills
VOLUNTEER & ACCOMPLISHMENTS
Honors include Salesman of the Quarter Awards – Major Brands / Breakthru Beverage Group
Timeline
Off-Premise Sales Representative – National Accounts
Breakthru Beverage Group
04.2022 - Current
Sales Representative – Dedicated Pernod-Ricard Division
Major Brands Premium Beverage Distributor
11.2018 - 04.2022
Sales Representative – Dedicated Constellation Brand Division
Major Brands Premium Beverage Distributor
05.2012 - 11.2018
Off-Premise Sales Representative
Major Brands Premium Beverage Distributor
01.2006 - 05.2012
BSBA - Finance
Rockhurst University