John P. Skelly
Brooklyn
Summary
Results-driven Ad Sales Professional with a track record of managing over $55M in enterprise advertising spend, optimizing campaign performance, and significantly increasing client investment. Proficient in developing tailored strategies across streaming and linear platforms, ensuring alignment with client objectives and maximizing ROI.
Overview
4
4
years of professional experience
Work History
Addressable Sales Planner - Streaming
The Walt Disney Company
New York
08.2024 - Current
- Partner with agency and direct clients to develop and execute data-driven streaming strategies across Hulu, Disney+, and ESPN+, driving campaign performance and increased client investment.
- Serve as the primary client contact for all campaign strategy and execution, delivering tailored, consultative solutions that enhance client satisfaction, retention, and long-term growth.
- Advised clients on latest sponsorships, tentpole opportunities, and best practices to optimize campaign performance.
- Expanded key account to 140% of annual commitment through upselling and product adoption initiatives.
- Managed 100+ scatter campaigns while supporting five client-direct upfront partners with contracts valued between $5M and $15M.
Linear Account Manager
The Walt Disney Company
New York
11.2023 - 08.2024
- Managed $55M+ in enterprise advertising spend, optimizing performance and driving incremental client investment.
- Oversaw 100+ campaigns, delivering insights and strategies that enhanced campaign outcomes and increased client ROI and ROAS.
- Created Sales Hub opportunities for digital campaigns, leveraging demographics, DMA's, and Nielsen ratings to enhance pre-sale deal accuracy and execution.
- Account Manager on the Performance Marketing team working across multiple Sports networks.
Sales Associate - Addressable
Paramount
New York
03.2022 - 10.2023
- Executed 1000+ digital, linear, podcast, and programmatic ad campaigns, collaborating with Yield and clients to resolve ad serving issues.
- Developed Sales Hub opportunities for digital campaigns, incorporating demographics, DMA's, and Nielsen ratings to improve pre-sale deal accuracy.
- Oversaw rate adjustments, billing statements, and unit clearance as agency contact, ensuring order accuracy and enhancing client satisfaction.
- Supported $15M-$20M quarterly revenue targets across multiple accounts.
Education
Bachelor of Science - Journalism
University of Arizona, College of Humanities
Tucson, AZ12-2021
Skills
- Digital Advertising
- Consultative Sales
- Enterprise Client Management
- Data Analysis
- Performance tracking
- CRM software
Hobbies and Interests
- Technology
- Film
- Photography
- Nature
- Team Sports
- Music
- Travel
Activities
- Special Olympics Basketball Volunteer
- Vice President of MetroCats- Arizona Alumni Association in NYC
Timeline
Addressable Sales Planner - Streaming
The Walt Disney Company
08.2024 - Current
Linear Account Manager
The Walt Disney Company
11.2023 - 08.2024
Sales Associate - Addressable
Paramount
03.2022 - 10.2023
Bachelor of Science - Journalism
University of Arizona, College of Humanities