John Qatsha
Johns Creek,GA
Summary
Developing and implementing sale strategies to drive sales and profitability. As a forward-thinking sales leader and change champion, collaborate as part of the leadership team to grow market share and advance new initiatives. Known for driving territory growth through strong sales performance and collaborative store partnership to achieve market growth, brand expansion and shared success in intensely competitive market.
Overview
13
13
years of professional experience
Work History
Territory Sales Manager
Nestle
01.2019 - 01.2025
- Responsible for selling in Nestle products into retail establishments within a specific retail grouping.
- Account management with specified retail department coaches to ensure incremental placements for key drive time and promotional products.
- Secure plan-o-gram compliance through voids, out of stocks and certifying correct product mix.
- World’s largest food and beverage company produces a vast range of products including coffee, bottled water, pet food, infant foods, frozen food and confectionery.
- Completed weekly business reviews with store leadership by reviewing Power BI reports. Monitoring results and addressing opportunities.
- Self-deployment territory ranged from Lawrenceville, GA to Anderson, SC.
Route Sales
Nestle DSD
01.2012 - 01.2019
- Drive revenue growth within assigned territory, by maximizing direct store delivery strategy.
- Increase sales, upgrade existing accounts through promotional displays, POS and other materials.
- Maximize customers relations: establish and maintain rapport with key store individuals.
- Maintain proper inventory, set store plan-o-gram and ensure proper display, rotation and pricing, manage out-of-stocks, and replace outdated or damaged products.
- Anticipate and respond to competitors, maintain/ increase space, and gain additional product placement.
- World’s largest food and beverage company produces a vast range of products including coffee, bottled water, pet food, infant food, frozen meals and confectionary.
Route Sales
KeHe Distributors
01.2014 - 01.2015
- Provide high quality “wall to wall” service in assigned sale territory to meet store needs and expectations, to include writing orders and route display and shelf presentation.
- Effectively control all credits, maintain inventory levels, and merchandise products to meet customer and customer expectations.
- Identify, present, and sell to store management opportunities to increase store sales.
- Leading distributor of natural, organic, specialty, and fresh foods to over 31,000 retail locations.
Education
Psychology
Hawaii Pacific University
Skills
- Growth Initiatives
- Sales Operations
- Sales & Support
- Training & Development
- Sales Analytics
- Account Management
- Performance Metric
- KPI Achievement
High-Impact Results
- Delivered +3% year-over-year territory sales growth. Driving multi-million-dollar revenue gains across Frozen, Pet and Beverage portfolios through targeted promotional strategies and optimized in-store execution.
- Expanded distribution by 25% across the premium water portfolio (Essentia, Perrier, San Pellegrino, Aqua Panna), achieving full representation and unlocking significant incremental shelf space.
- Generated $1.1M in incremental revenue by executing rapid launch and distribution of Purina innovations (ONE, Friskies, Beggin’) in 90% of accounts within two weeks.
- Increased Coffee-mate market share by +1.5 points through high-impact merchandising, cross-category placement, and execution of seasonal campaigns.
- Achieved 98% Planogram compliance by leading flawless shelf resets, ensuring premium brand visibility, and exceeding Nestle Merchandising standards.
- Reduced out-of-stock rates by 35% across top Frozen SKU’s through proactive order forecasting, collaboration with supply chain and store-level execution.
- Secured 60+ incremental displays during high-volume promotional periods (holidays, March Madness, hydration seasons), surpassing.
Timeline
Territory Sales Manager
Nestle
01.2019 - 01.2025
Route Sales
KeHe Distributors
01.2014 - 01.2015
Route Sales
Nestle DSD
01.2012 - 01.2019
Psychology
Hawaii Pacific University