John Rocha
Paso Robles,California
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 30-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Extensive knowledge of logistics and distribution systems. Self motivated while working from home for over 17 years. Continuously achieving district sales budgets and developing and managing a sales market.
Overview
30
30
years of professional experience
Work History
District Sales Manager
Mission Foods
Bakersfield, CA
2004.08 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Aligned sales objectives with district goals by utilizing sales tools, rapport and market strategy to gain maximum efficiency in district.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Managed Independent Operators with contracts and using variety of techniques to achieve success in sales market without directly tell them what to do.
- Gained detailed understanding for logistics and supply chain while managing my sales district.
- Attended several training courses to gain better understanding or obstacles and how recognize. maneuver and avoid.
- Resolved complex problems impacting sales management by implementing cost-effective strategies.
- Established, reviewed and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses.
- Tracked weekly sales to develop detailed reports for senior leadership, using Excel, Powerpoint, Necto and Business Cube.
- Managed territory and district sales in excess of $12M per year.
Sales Manager
R&T Distributing
Santa Maria, CA
1998.03 - 2004.08
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Managed sales force of driver helpers to deliver product to stores back doors and looked for new business opportunities in market.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Helped grow sales force from 4 trucks to 7 trucks on road, nearly doubling sales volume.
- Supported with detailed sales invoicing, tracking and collections.
Account Sales Manager
Coca Cola Enterprises
Santa Maria, CA
1992.06 - 1998.03
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Facilitated business by implementing practical networking techniques.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
High School Diploma -
Cabrillo High School
Lompoc, CA06.1987
Skills
- Decision Making
- Shipping and Receiving Oversight
- Salesforce Software
- Market Trend Analysis
- Sales Program Coordination
- Problem Solving
- Verbal and Written Communication
- Customer Complaint Resolution
- Relationship Building
- Product and Service Promotion
- Sales Quota Management
- Time Management
- Customer Service
- Brand Development
- Contract Management
Timeline
District Sales Manager
Mission Foods
2004.08 - Current
Sales Manager
R&T Distributing
1998.03 - 2004.08
Account Sales Manager
Coca Cola Enterprises
1992.06 - 1998.03
High School Diploma -
Cabrillo High School