Summary
Overview
Work History
Education
Skills
Websites
Presentations
Skills
Tools And Technologies
Professional Courses
Personal Information
Timeline

John Seitz

St. Louis,MO

Summary

Senior UX/Product Designer with 20+ years of experience designing intuitive, inclusive, and data-informed digital experiences. Skilled in end-to-end (0-1) product design, rapid comprehension and visualization of complex subject matter, AI-driven research, accessibility advocacy, and team mentorship. Proven track record of leading cross-functional teams to deliver impactful solutions across web and mobile platforms.

Overview

21
21
years of professional experience

Work History

Senior Product Designer

Dexian (Bayer)
02.2022 - Current
  • Led user-centered design initiatives at both strategic and executional levels, aligning product goals with user needs.
  • Scoped UX projects by estimating timelines for research, wireframes, and visual comps.
  • Worked directly with clients to understand goals and define product strategies.
  • Mentored junior designers on accessibility, ethical design, feedback, and presentation skills.
  • Created journey maps, sitemaps, wireframes, and high-fidelity prototypes based on user research and stakeholder input.
  • Developed production-ready visual design assets and layouts.
  • Maintained scalable design systems, style guides, and pattern libraries.
  • Used AI tools to enhance user research, develop personas, storyboards, and information architecture.
  • Designed and facilitated usability tests, card sorts, and heuristic evaluations.
  • Created and analyzed clickstream data, diary studies, and benchmark studies to inform design decisions.
  • Partnered with development, marketing, compliance, and product management teams throughout the product lifecycle.
  • Directed creative agencies to ensure alignment with brand and UX standards.
  • Built workflows and guidelines to introduce web accessibility across the enterprise.
  • Designed complex healthcare content in collaboration with doctors, writers, and illustrators to ensure accuracy and usability.
  • Proofread and edited documents through all design stages.

Senior UX Architect

Perficient, Inc.
10.2015 - 02.2022

Senior UX Designer

Scottrade, Inc.
03.2008 - 08.2015

Graphic Designer

Krames - Staywell
09.2006 - 03.2008

Graphic Designer

Chrisad
05.2004 - 09.2006

Education

A.A. - Graphic Communications

City College of San Francisco
01.2004

B.A. - Business Administration

Truman State University
01.1993

Skills

  • Figma
  • Adobe XD
  • Illustrator
  • Photoshop
  • Axure
  • InVision
  • Sketch
  • AI-Powered UX
  • Generative UI
  • Conversational Interfaces
  • Machine Learning Integration
  • Ethical AI
  • Qualitative Research
  • Quantitative Research
  • User Interviews
  • Card Sorting
  • Diary Studies
  • Participatory Design
  • Clickstream Analysis
  • Heuristic Evaluation
  • HTML/CSS
  • WordPress
  • Lean UX
  • Accessibility (WCAG)
  • Human-Centered Design
  • Design Systems
  • Miro
  • Mural
  • JIRA
  • Azure DevOps
  • Aha!
  • SharePoint
  • Confluence
  • Notion
  • Microsoft Office (Word, Excel, PowerPoint)
  • Mac & PC Proficient

Presentations

'The Revolution Will Be Accessible: How to Start a Grassroots Accessibility Movement'

Skills

Led user-centered design initiatives at both strategic and executional levels, aligning product goals with user needs., Scoped UX projects by estimating timelines for research, wireframes, and visual comps., Worked directly with clients to understand goals and define product strategies., Mentored junior designers on accessibility, ethical design, feedback, and presentation skills., Created journey maps, sitemaps, wireframes, and high-fidelity prototypes based on user research and stakeholder input., Developed production-ready visual design assets and layouts., Maintained scalable design systems, style guides, and pattern libraries., Used AI tools to enhance user research, develop personas, storyboards, and information architecture., Designed and facilitated usability tests, card sorts, and heuristic evaluations., Created and analyzed clickstream data, diary studies, and benchmark studies to inform design decisions., Partnered with development, marketing, compliance, and product management teams throughout the product lifecycle., Directed creative agencies to ensure alignment with brand and UX standards., Built workflows and guidelines to introduce web accessibility across the enterprise., Designed complex healthcare content in collaboration with doctors, writers, and illustrators to ensure accuracy and usability., Proofread and edited documents through all design stages.

Tools And Technologies

Figma, Adobe XD, Illustrator, Photoshop, Axure, InVision, Sketch, AI-Powered UX, Generative UI, Conversational Interfaces, Machine Learning Integration, Ethical AI, Qualitative & Quantitative Research, User Interviews, Card Sorting, Diary Studies, Participatory Design, Clickstream Analysis, Heuristic Evaluation, HTML/CSS, WordPress, Lean UX, Accessibility (WCAG), Human-Centered Design, Design Systems, Miro, Mural, JIRA, Azure DevOps, Aha!, SharePoint, Confluence, Notion, Microsoft Office (Word, Excel, PowerPoint), Mac & PC Proficient

Professional Courses

  • Human Factors International: The Science and Art of Effective Web and Application Design
  • Human Factors International: How to Design for Persuasion, Emotion, and Trust
  • Cooper: Interaction Design

Personal Information

Title: Senior UX/Product Designer

Timeline

Senior Product Designer - Dexian (Bayer)
02.2022 - Current
Senior UX Architect - Perficient, Inc.
10.2015 - 02.2022
Senior UX Designer - Scottrade, Inc.
03.2008 - 08.2015
Graphic Designer - Krames - Staywell
09.2006 - 03.2008
Graphic Designer - Chrisad
05.2004 - 09.2006
City College of San Francisco - A.A., Graphic Communications
Truman State University - B.A., Business Administration

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