Summary
Overview
Work History
Education
Timeline
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JOHN STUART

Indianapolis,IN

Summary

Marketing professional with comprehensive background in developing and implementing strategic initiatives that drive business growth. Known for collaborative leadership and results-oriented approach, consistently meeting dynamic market demands.

Overview

6
6
years of professional experience

Work History

Vice President of Marketing

Caesars Entertainment
12.2023 - Current
  • Marketing leader for Caesars Entertainment operations in Indiana, responsible for pursuing regional revenue goals.
  • Develop and execute marketing strategies designed to attract new customers, increase current player loyalty, and reactivate lost business.

Director of Marketing

Caesars Entertainment
02.2022 - 12.2023
  • Reporting to the Regional Vice President of Marketing and directly supporting the Indiana gaming market, with 3 properties that combine for annual revenue targets in excess of $1b
  • Collaborates with each property to develop monthly marketing calendars, yearly marketing plans, and the appropriate reinvestment strategy to exceed senior leadership expectations
  • Partners with Marketing Analytics for regular review of business performance and campaign success, then develop actionable steps for future months to spur continuous growth, including sharing each action item with property leadership up to General Managers

Marketing Manager

Caesars Entertainment
04.2019 - 02.2022
  • Reported to a Regional Vice President and Director to contribute to regional and company-wide EBITDA goals, specifically for Caesars Entertainment Properties located in Louisiana and Mississippi, and some ~1,200+ annual campaigns
  • Directly supervised a team of 7 marketing specialists
  • Managed annual Direct Mail Print & Postage budget and identifying $600k+ in expense savings over 2021 - 2022
  • Department liaison for scaling out marketing process efficiencies between Studio and Database Marketing across all regional properties, including the transition to Adobe's Workfront workflow management tool

Education

Marketing, Supply Chain Management

Mississippi State University
Starkville, MS
01.2014

Timeline

Vice President of Marketing

Caesars Entertainment
12.2023 - Current

Director of Marketing

Caesars Entertainment
02.2022 - 12.2023

Marketing Manager

Caesars Entertainment
04.2019 - 02.2022

Marketing, Supply Chain Management

Mississippi State University

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JOHN STUART