John Vetter
Valley Springs,CA
Summary
Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Well-organized, reliable and experienced in setting up displays, restocking shelves and supporting in-store customers with knowledgeable assistance. Enhance store loyalty with unparalleled support.
Overview
11
11
years of professional experience
Work History
Sales Representative
California Hot Wood LLC.
Lodi
09.2023 - Current
- Monitored and analyzed sales and inventory data for key accounts, enabling strategic purchase order recommendations.
- Developed and maintained relationships with existing clients to ensure customer satisfaction.
- Conducted market research to identify potential customers and their needs.
- Organized client visits and presentations.
- Maintained accurate records of all sales and prospecting activities.
- Researched competitors' products, prices, and sales techniques.
- Negotiated pricing with customers to maximize profits.
Area Sales Manager
Sierra Nevada Brewing Company
08.2021 - 01.2023
- Worked closely with Golden Brands Stockton to drive growth in my territory.
- Identified market trends using reports to gain distribution and sell in displays.
- Developed customized routes aligned with trimester objectives.
- Maintain records of account visits.
- Managed shelf placement and product quality in accordance with brand standards.
- Achieved exceptional results against KPIs.
Sales Account Manager
Golden Brands
10.2017 - 08.2021
- Provided ongoing support to a set list of 50 accounts.
- Managed inventory and generated weekly orders.
- Maintained high standards of product quality.
- Suggested new items to grow market share.
- Increased sales by effectively utilizing incremental displays.
- Executed chain planograms in compliance with organizational policies.
- Consistently reached monthly KPI objectives.
North Valley Sales Representative
Tioga Sequoia Brewing Company
03.2016 - 06.2017
- Worked with Delta Sierra Beverage to grow presence in the market.
- Cultivated long-lasting rapport with customers.
- Increased brand exposure by actively engaging in server training programs and contributing to local brew festivals.
- Achieved greater shelf space in store schematics.
Telephone Sales Representative
Delta Sierra Beverage
03.2013 - 03.2016
- Initiated career as a Repack worker in warehouse before transitioning into Merchandiser position. Subsequently became Draft Technician and eventually promoted to Telephone Sales Representative.
Skills
- Sales Forecasting
- Strategic Planning
- Records Management
- Account Management
- Customer Service
- Sales closing
- Account development
- Product merchandising and distribution
- Sales Presentations
- Interpersonal communication skills
- CRM proficiency
- Territory Management
- Microsoft Office proficient
Timeline
Sales Representative
California Hot Wood LLC.
09.2023 - Current
Area Sales Manager
Sierra Nevada Brewing Company
08.2021 - 01.2023
Sales Account Manager
Golden Brands
10.2017 - 08.2021
North Valley Sales Representative
Tioga Sequoia Brewing Company
03.2016 - 06.2017
Telephone Sales Representative
Delta Sierra Beverage
03.2013 - 03.2016