Jomary Zepeda

•Educate Sephora in-store staff about the Merit brand

• Develop and execute on in-store trainings in efforts to drive brick and mortar sales.

• Execute on in-store events that align to brand guidelines and drive sales goals.
• Develop effective in-store relationships with store teams
• Drive retail sales through side-by-side selling in stores within the territory and achieve SPH goals
• Ensure in store visuals and merchandising standards are met
• Meet in-store visit cadence objectives for Sephora, Sephora guidelines, and Merit guidelines

• Led regional sales and education strategy across Sephora locations, driving brand awareness, sell through and client engagement throughout assigned territory.
• Execute successful in-store events (FSC and SGE), animations, and brand moments while adapting strategies to support changing business conditions and traffic trends to achieve company set goals. Coming in at 103% to goal during last cycle.
• Develop and execute high-impact trainings focused on multi world selling, link selling, and client specific needs to maximize baskets.
• Create monthly calender 60 days out to support focus stores and achieve sales goals.
• Drive sales through strategic store visits and relationship building with both leadership and BAs to achieve measurable results.
• Partner closely with Sephora leadership teams to identify business opportunities, improve conversion, and create store-specific action plans to increase sales month over month.
• Streamlined operational processes to enhance efficiency across visits and events.

• Analyze sales performance, merchandising opportunities, and regional business insights to support territory growth and maximize productivity.
• Consistently maintain territory performance at 98% to goal within a competitive prestige beauty retail environment.
• Interviewed, recruited and trained new MTs and continued development for market trainers through coaching, in-store support, and performance-driven education
• Manage and met monthly T&E
• Managed and met market trainer budget.
• Support recruitment, scheduling coordination, and field communication initiatives to ensure operational excellence across territory.
• Attend weekly company sales calls, weekly regional call, bi-weekly national call via zoom.

• Lead salon team, ensuring compliance and client satisfaction with personalized skincare solutions.
• Manage staff schedules and trainings.
• Optimized operations for improved team performance.
• Cultivate vendor relationships to enhance product quality, boosting client trust and service range.
• Develop marketing strategies to increase clientele and drive measurable business growth.
• Performed treatment for clients.
• Trained staff on up selling and product education.

• Managed beauty concierges within territory that provided services to Target stores.
• Worked alongside Target leadership to build strong relationships and support stores.
• Conducted regular performance reviews, mentoring beauty concierges to achieve professional goals.
• Recruited, hired and trained beauty concierges.
• Developed and executed strategic sales plans to achieve regional revenue goals.
• Analyzed market trends to identify growth opportunities and optimize sales strategies.
• Monitored sales performance metrics, providing actionable insights for continuous improvement.
• Executed events to met company goals.
• Led 25 beauty concierges across multi Target location in the Midwest.
• Exceeded quarterly target through strategic planning and execution.

• Managed front desk operations, enhancing customer satisfaction through effective communication.
• Resolved client inquiries promptly, boosting service efficiency and client trust.
• Coordinated with teams to streamline processes, leading to improved operational flow.

• Directed sales team to surpass targets, boosting revenue and brand loyalty.
• Managed inventory and visual displays to enhance customer experience.
• Cultivated new and existing customer relationships, driving repeat business.
• Educated customers on products and promotions, achieving financial goals.
• Organized successful promotional events, increasing clientele and sales.
• Worked with team to educate on new products and ingredients to improve overall sales.
• Worked with store management to hire and recruit new beauty advisors.