Denise McDaniel
Somerset,NJ
Summary
Seasoned leader with a proven track record at American Express, meeting global team goals utilizing consistent and organized practices. Most recently, spearheaded the US Campus Recruitment team, driving a 20% increase in Full Time acceptance rates YoY and previous experience in USCS with card product refreshes specifically in marketing execution for Prospect Acquisition. Well-versed in leading and optimizing programs with attentive and insightful style. Expert in project management, execution and relationship management, delivering impactful results across US and global teams.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Global Director, US Campus Recruitment
American Express
02.2020 - Current
- Managing hiring practices and recruitment governance while delivering enterprise-wide US Summer Internship Program with ~$5 million business unit yearly investment and over $25 million for full-time early career talent
- Developed vision and roadmap during time in role to effectively lead US team of 15+ managers, analysts and coordinators through 2-year Campus life cycle.
- Implemented practical action plans to respond to Operational Risk Events (ORE), audit discoveries and compliance violations.
- Consult with GCO to streamline campus recruiting processes to adhere to compliance mandates
- Implemented and managed controls to comply with laws and regulations, agreements and SOPs.
- Measured performance against process requirements to align improvement to performance shortfalls.
- Identified opportunities to support and elevate Canada Campus Recruitment Strategy to provide consistency with global internship program.
- Collaborate with 20+ business unit executive/PMO offices to accomplish hiring objectives and workforce planning.
- Coordinated secure system access of team members to recruiting systems and platforms.
- Conducted meetings and generated reporting to support risk monitoring and management.
Director, Prospect Marketing Enablement Team, USCS
American Express
02.2016 - 02.2020
- Led, managed and developed diverse team of 25+ colleagues and contractors responsible for marketing processes and campaign enablement for US Consumer Prospect Marketing.
- Demonstrated ongoing commitment to colleague development by creating programs to attract, retain, promote and grow diverse workforce – in 2019, 15 team members were either promoted or converted to FTEs – representing 56% of team.
- Partnered very closely with control management team collaborating on monthly meetings to support PRSA monitoring and management.
- Successfully built and leveraged 35+ key partnership strategies to execute against goals and deliverables across various teams and business units. (Prospect, Customer and Partner US Consumer Marketing teams, Charge and Lending Product Teams, Consumer Operational Excellence, Legal, Compliance and EDDS).
- Built a strategic roadmap for the remainder of the Prospect campaigns migrating to the new E2E tool (Marketingforce), collaborating with tech team and control management on documenting processes and controls
- Supported GTM trainings/change management sessions to incorporate marketing feedback to enhance overall effectiveness.
Education
Master of Science - Information Systems
Pace University
New York, NYBachelor of Science - Business Administration And Management
New Jersey City University
Jersey City, NJSkills
- Compliance monitoring
- Incident response
- Internal Controls
- Operational reporting
- Stakeholder Management
- Project Planning/Execution
- Cross-functional collaboration
- Influence Management
- Data Analysis
- Access control
Certification
- American Express & Harvard Certificate in Leadership Excellence
- Certified Compliance Risk CCRTM, Chartered Institute of Professional Certifications, March 2025
Awards/Affiliations
- 2022 - The Diamond Foundation Board Member (current)
- 2022 - NY Jobs CEO Council Board Member
- 2014 - President’s Award
- 2010 - GNMS 2Q Award
Accomplishments
- 2025 Handshake Early Talent Award winner
- 2020 - 2023 WayUp Top 100 Summer Internship Program
Timeline
Global Director, US Campus Recruitment
American Express
02.2020 - Current
Director, Prospect Marketing Enablement Team, USCS
American Express
02.2016 - 02.2020
Master of Science - Information Systems
Pace University
Bachelor of Science - Business Administration And Management
New Jersey City University
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