Jonathan Mernagh
Hingham,MA
Summary
Regional Sales Manager with over 13 years in the beverage industry, excelling in strategic sales execution andbrand development. Demonstrates innovative use of market analytics and sales strategies to achievesubstantial territory growth and enhance brand visibility. Committed to leveraging extensive expertise in data-driven sales optimization for sustained business success and future market leadership.
Overview
14
14
years of professional experience
Work History
REGIONAL SALES MANAGER, EAST
Zing Zang LLC
03.2022 - Current
- Achieved recognition as top company sales manager for consecutive years through strategic territory management and exceptional distributor relations.
- Led sales optimization in Northeast, resulting in 12% territory growth and 29% regional chain expansion.
- Lead quarterly business reviews and monthly performance assessments with key distributors, ensuring alignment with sales objectives and growth targets.
- Implement territory management solutions, aligning merchandising with distributor goals for growth.
- Analyze distributor metrics to refine sales strategies, enhancing brand reach and market coverage.
- Developed and executed targeted trade programs to amplify brand visibility while maintaining budget control for maximum ROI.
- Streamlined territory operations through budget management and distributor collaboration, driving measurable market growth.
Sales Manager
C3 Industries
Boston, Massachusetts
09.2025 - 01.2026
- Developed strategic sales plans aligned with market trends and customer needs.
- Led sales team to achieve quarterly targets and enhance customer engagement.
- Managed client relationships to drive satisfaction and secure repeat business.
- Trained and mentored new sales representatives on product knowledge and sales techniques to enhance team capability.
- Analyzed market data to pinpoint growth opportunities and inform strategic decisions.
- Coordinated with inventory management to align stock levels with sales forecasts.
AREA SALES MANAGER - NORTHEAST
Vermont Cider Company
02.2018 - 03.2022
- Managed 18 distributors, driving 22% growth in New England states.
- Led strategic territory expansion, optimizing pricing and distribution to maximize reach.
- Orchestrated data-driven business planning, increasing market penetration.
- Developed custom point-of-sale materials and localized marketing campaigns, enhancing brand visibility across territories.
- Built and mentored sales teams, establishing strong distributor relationships.
GUINNESS AMBASSADOR - NORTHWEST
Diageo
01.2016 - 03.2018
- Led comprehensive training initiatives focusing on product knowledge and service excellence, strengthening market presence across Northwest territory.
- Implemented comprehensive technical training modules focused on proper beer presentation and quality control, enhancing service quality across distribution network.
- Built partnerships with key accounts through strategic staff education and engagement.
- Enhanced beer presentation by implementing quality control and technical training.
- Strengthened ties with premium venues via successful events and staff programs.
- Spearheaded regional brand awareness campaigns, serving as primary media spokesperson and building strong community relationships.
SALES REPRESENTATIVE, CHICAGO
Vermont Hard Cider Company, LLC
Chicago, US
11.2014 - 02.2016
- Managed distribution and marketing for 6 brands, boosting Chicago market by 9%.
- Led strategic initiatives, enhancing distributor partnerships and market penetration.
- Executed pricing strategies, driving consistent growth across 9 distributors.
- Strengthened distributor relations, launching new brands and consolidating markets.
- Optimized distributor performance with MBO programs and incentive schemes.
SALES REPRESENTATIVE, CHICAGO
Stoller Wholesale
Chicago, US
01.2012 - 01.2014
- Managed 2,000+ SKUs, boosting sales with strategic account management and customer service.
- Expanded territory and secured new accounts, achieving 15% growth in 6 months.
- Collaborated with suppliers to introduce new brands, enhancing client revenue through tastings.
- Implemented sales strategies across 150 venues, optimizing product placement and satisfaction.
- Provided expert menu consultations, driving measurable results in client revenue streams.
Education
DIPLOMA - DIGITAL SALES MANAGEMENT
University College Dublin (UCD)
DublinSkills
- Wholesaler Management
- Sales Strategy
- Budget Management
- Microsoft Office
- VIP - Karma
- Nielson
- Salesforce
- Data Analysis
- Public Speaking
- Channel Strategy
- Market Analytics
- Team Leadership
- Account Management
- Brand Development
Hobbies and Interests
- Soccer
- Golf
- Reading
- Walking
- Traveling
Timeline
Sales Manager
C3 Industries
09.2025 - 01.2026
REGIONAL SALES MANAGER, EAST
Zing Zang LLC
03.2022 - Current
AREA SALES MANAGER - NORTHEAST
Vermont Cider Company
02.2018 - 03.2022
GUINNESS AMBASSADOR - NORTHWEST
Diageo
01.2016 - 03.2018
SALES REPRESENTATIVE, CHICAGO
Vermont Hard Cider Company, LLC
11.2014 - 02.2016
SALES REPRESENTATIVE, CHICAGO
Stoller Wholesale
01.2012 - 01.2014
DIPLOMA - DIGITAL SALES MANAGEMENT
University College Dublin (UCD)