Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Joni Forman

Phoenix,AZ

Summary

Experienced Sales Executive and Business Unit Leader with a demonstrated history of working in Material Handling and Ground Handling Industries. Trusted resource and leader for all aspects of electrification with an exceptional reputation for exceeding sales goals. Specializing in New Business Development, National Account Sales Management, Solution Selling, Relationship-Building, Consultative Sales, Sales Forecasting, and Sales Operations. Leads by example to nurture integrity and accountability with customers and colleagues. Process-driven and customer-focused with proven results expanding territories and building retention to generate long-term revenue. Highly organized with excellent communication and planning abilities. Offering 15+ years of experience in fast-paced sales environments.

Overview

7
7
years of professional experience

Work History

National Account Sales Director

Plug Power
07.2022 - 04.2023
  • Prospected new business opportunities to sell fuel cell MHE solutions
  • Managed, supported and grew customer relationships with new and existing MHE accounts and developed strategies to increase sales and revenue for Plug.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Developed sales strategy based on research of customer buying trends and market conditions with the use of EDA reports
  • Implemented comprehensive sales plan to achieve sales objectives consistent with overall company objectives.

National Account Sales Manager

Advanced Charging Technologies (ACT)
01.2021 - 05.2022
  • Spearheaded all new GSE sales opportunities for ACT by uncovering new trade shows and networking opportunities to drive GSE sales and brand awareness
  • Developed relationships with the largest GSE suppliers to cross-sell equipment and chargers and become their trusted electrification resource
  • Partnered with Ground Support and Ground Handlers to provide GSE electrification solutions for commercial, cargo and military equipment
  • Identified largest Global Ground Handling providers and strategically sold equipment at their largest Domestic US airport MIA
  • Forecasted all opportunities with constant pipeline development and CRM execution.

Western Regional Sales Manager

Navitas Systems LLC
04.2018 - 01.2021
  • Create new business opportunities to solution sell large format lithium forklift batteries to direct end users
  • Discover and develop new accounts through networking, social media and trade shows and follow-up on lead generation
  • Exceeded annual sales goals and grew Western Region by 650% from 2018 to 2021
  • Initiated the largest Class 1 lithium project for Western Region to completion
  • Created SOP documentation to ensure safety of all drivers operating lithium units
  • Discuss warehouse design, charger placement and upgrading to electrical infrastructure
  • Implemented and conducted regular battery and charger training for operators.

Western Regional Sales Manager

Bolzoni Auramo Inc
11.2015 - 04.2018
  • Partnered with Dealer Sales Teams to become their trusted attachment expert and resource (covering CA, AZ, NV, UT, ID, OR, WA, AK, HI)
  • Grew attachment sales in Western Region with 2000% increase from 2015 to 2018
  • Created attachment solutions for Fortune 500 companies by evaluating operational needs at each facility
  • Traveled to be on-site for each attachment site walk as subject matter expert and trusted advisor
  • Prepared and executed PPT presentations for Executive Management at companies such as Gatorade, Pepsi, Gallo Wines, Georgia Pacific, PCA, Proctor & Gamble

Education

Fullerton College
Fullerton, CA

Skills

  • New Business Development
  • National Account Management
  • Sales Forecasting and Strategic Planning
  • Electrification
  • Alternative Energy
  • Pricing Strategy Negotiation
  • Key Account Development
  • Solution Selling
  • Salesforce CRM
  • National Account Sales
  • Sales Pipeline Development

Affiliations

Woman In Industry MHEDA Member Woman In Aviation Member

Timeline

National Account Sales Director

Plug Power
07.2022 - 04.2023

National Account Sales Manager

Advanced Charging Technologies (ACT)
01.2021 - 05.2022

Western Regional Sales Manager

Navitas Systems LLC
04.2018 - 01.2021

Western Regional Sales Manager

Bolzoni Auramo Inc
11.2015 - 04.2018

Fullerton College
Joni Forman