Joon Ho Pak
Tenafly,NJ
Summary
Visionary creative director with over 10 years of experience leading design, direction, and production across diverse industries, including healthcare and entertainment. Expertise in building high-performing creative teams and delivering innovative, results-driven campaigns while fostering a collaborative and dynamic environment. Adept at transforming bold ideas into impactful visual solutions that align with business objectives and audience needs, consistently driving growth and optimizing processes. Recognized for strategic leadership, operational excellence, and the ability to implement initiatives that enhance performance and achieve high-impact results in fast-paced settings.
Overview
21
21
years of professional experience
Work History
VP, Associate Creative Director
Neon
New York, NY
08.2019 - 07.2024
- Managed creative teams to develop and strategic campaigns for brands like Erezil, Giatopa, Dubroncha (Sandoz), and Cosentyx HCP (Novartis), driving measurable results and campaign success.
- Expertise in concept development, design, and branding, combining creative vision with marketing and advertising strategies to deliver impactful campaigns.
- Fostered a collaborative leadership environment, mentoring talent and elevating creative output across teams.
- Achieved the highest client review score in 2023 and 2024, highlighting consistent excellence in creativity, strategy, and execution.
Group Art Supervisor
Draftfcb Healthcare
New York, NY
09.2006 - 08.2019
- Led the launch of the first FDA-approved treatment for type 2 diabetes, JANUVIA and JANUMET (Merck) developing creative strategies that supported the product’s market success.
- Conceptualized and executed high-impact creative projects for COZAAR, HYZAAR, and BRINAVESS(Merck), aligning with client goals and achieving key engagement, brand awareness, and market penetration.
- Managed end-to-end project execution, including budgeting, scheduling, logistics, and marketing, ensuring seamless delivery.
- Maintained strong client relationships, translating stakeholder vision into results-driven creative campaigns.
Art Supervisor
Integrated Communications Corp.
Parsippany, NJ
05.2005 - 09.2006
- Directed creative strategy and visual concept development for DIOVAN, DIOVAN HCT, EXFORGE, and TEKTURNA (Novartis), delivering impactful campaigns in compliance with regulatory standards.
- Led the art department, producing high-quality pharma-specific creative work tailored to the healthcare industry.
- Collaborated with medical writers, creative directors, and designers to ensure cohesive visual communications that met regulatory standards.
- Mentored junior designers, fostering a creative, collaborative, and growth-focused work environment.
Art Director
FCB HealthCare
New York, NY
12.2003 - 05.2005
- Defined and implemented high standards for production, quality, and client service for VIOXX, ARCOXIA (Merck), and SPIRIVA (Pfizer & Boehringer Ingelheim).
- Optimized creative workflows by analyzing and improving processes, resulting in increased efficiency, faster project delivery, and enhanced creative output while maintaining high-quality standards.
- Aligned creative strategy with business goals, collaborating with marketing and sales teams to deliver projects on time and within budget.
- Innovative presentation techniques and creative storytelling, significantly improving team collaboration, client engagement, and satisfaction.
Education
Bachelor of Arts - Communication Design
New York City College of Technology
Brooklyn, NYSkills
- Relationship building
- Pharmaceutical marketing
- Brand strategy development
- Creative design solutions
- Collaborative team management
- Campaign strategy development
- Advertising campaign
- Talent Development & Mentorship
- Creative storytelling
- Proficient in Adobe Creative Suite
- Team leadership
- Decision-making
Timeline
VP, Associate Creative Director
Neon
08.2019 - 07.2024
Group Art Supervisor
Draftfcb Healthcare
09.2006 - 08.2019
Art Supervisor
Integrated Communications Corp.
05.2005 - 09.2006
Art Director
FCB HealthCare
12.2003 - 05.2005
Bachelor of Arts - Communication Design
New York City College of Technology