Jordan Benard

Director of Business Development

Nor-Lea Hospital District

Lovington, NM

03.2013 - Current

Established metrics to measure success of all marketing initiatives and reported findings at regular intervals.
Recommended policy changes to improve marketing tactics and strategies.
Provided direction and guidance on design elements for all online and offline materials used in promotional campaigns.
Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
Cultivated business partnerships to build lasting relationships with internal and external parties.
Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Evaluated marketing personnel and offered constructive feedback on ways to improve.
Analyzed campaign performance data to identify areas for improvement and adjust strategies accordingly.
Coordinated with PR teams on publicity stunts and press releases designed to generate buzz around specific products or services.
Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Mentored marketing personnel on best practices and protocols to maximize productivity.
Assessed projects against budgets and timelines, keeping team and assignments on task.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Collaborated with marketing team members to design promotional materials.
Delivered presentations to senior management and stakeholders to report on progress and results.
Collaborated with cross-functional teams including marketing, operations, finance.
Cultivated a culture of innovation and continuous improvement within the business development team.