Jordan James

• Developed and executed comprehensive marketing campaigns to strengthen Adidas Basketball’s presence leveraging athlete storytelling and cultural touch points.
• Managed and nurtured relationships with professional athletes, collegiate teams, and high school prospects, ensuring strong brand alignment and activation success.
• Led product seeding initiatives, working closely with athletes and influencers to create authentic brand advocacy and organic engagement.
• Designed and implemented social media strategies that increased brand affinity, engagement, and product visibility among basketball communities.

• Founded a cutting edge production company specializing in sports marketing, drone cinematography, and dynamic content

creation for professional teams and sports brands.

• Directed high profile sports marketing projects, including live event coverage, branded content, and athlete endorsements.
• Developed key partnerships with major sports franchises, leagues, and apparel brands to deliver visually compelling campaigns.

• Manage and curate the production of content starting with live coverage, culminating with creation and publishing
• Managed athlete-driven content collaborations, ensuring alignment with brand messaging, sponsorships, and media partnerships.
• Worked with the game presentation and production teams to enhance live event experiences through interactive and digital content.
• Continuously advance and refine our social media strategy, informed by internal data and market trends