Jordan Mara
Dallas
Summary
Accomplished marketing professional with expertise in account management and market research. Known for driving engagement through innovative internal communications and effective onboarding programs. Ready to leverage skills in Salesforce CRM and Adobe Creative Suite to enhance organizational effectiveness.
Overview
7
7
years of professional experience
Work History
Employee Engagement and Communications Specialist
InteLogix
02.2025 - Current
- Promoted internally to focus on employee engagement and communications across a fully remote workforce.
- Led onboarding for all new remote hires, ensuring a consistent and engaging new employee experience.
- Revamped and launched the company store and authored a supporting SOP, enhancing usability and compliance.
- Created and managed all internal communications for the Workday integration, ensuring clarity and cross-team coordination.
- Maintain and update internal information platforms to foster transparency and boost company-wide engagement.
SDR Specialist
InteLogix
07.2024 - 02.2025
- Built the SDR program from the ground up by creating SOPs and formalizing role standards to align with company goals.
- Supported HubSpot Marketing integration and worked extensively within Salesforce for lead tracking and pipeline management.
- Introduced tools such as Calendly and automated text messaging to improve outreach and scheduling efficiency.
- Sourced and qualified leads for Sales Executives and created marketing materials for conference presence and sales enablement.
- Developed and managed all internal and external email marketing campaigns, including strategy, content creation, audience segmentation, A/B testing, and performance analysis to drive engagement and conversions.
Marketing Account Executive
Effectv
06.2019 - 06.2024
- Managed 20 clients with an annual budget of $1,000,000.
- Created geography-based TV/OTT marketing solutions with high reach, frequency, and Nielsen index ratings.
- Focused on viewer engagement, ad completion, and growth for streaming video advertising.
- Led quarterly business reviews and provided strategic performance recommendations.
- Conducted internal audits and industry analyses for hospitality, retail, finance, and wellness sectors.
- Generated $400,000+ of new business in the first year.
Sales and Marketing Coordinator
Invitation Homes
07.2018 - 05.2019
- Managed a leasing portfolio of 50+ homes, overseeing all inventory leasing.
- Designed and managed marketing materials for home inventory.
- Sourced new business through outbound calls, in-person networking, and online lead generation.
Education
BA - Advertising and PR, Marketing
The University of Alabama
01.2016
Skills
- Pivot tables and analysis
- Kantar insights
- Marketing and advertising
- Salesforce CRM expertise
- Account management
- Adobe Creative Suite proficiency
- Market research analysis
- Written and verbal communication
- Data-driven strategy development
- Go-to-market planning
- Cross-functional collaboration
- Google Analytics insights
- HubSpot administration
Timeline
Employee Engagement and Communications Specialist
InteLogix
02.2025 - Current
SDR Specialist
InteLogix
07.2024 - 02.2025
Marketing Account Executive
Effectv
06.2019 - 06.2024
Sales and Marketing Coordinator
Invitation Homes
07.2018 - 05.2019
BA - Advertising and PR, Marketing
The University of Alabama