Jorge Torres III
Chicago,IL
Summary
Paid Media Supervisor with extensive experience in digital marketing initiatives and leading high-performing teams. Proven track record in managing substantial advertising budgets, with the ability to optimize spend and consistently surpass performance benchmarks. Passionate about driving innovation, fostering continuous learning, and delivering exceptional results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Media Supervisor
GRP Media
Chicago, IL
11.2021 - Current
- Lead team of 2 SEM specialists, fostering collaborative environment that emphasized continuous learning and innovation.
- Oversaw monthly advertising budget of up to $1M, optimizing spend across multiple campaigns to consistently meet or exceed performance targets.
- Developed and executed comprehensive SEM strategies to meet business KPIs.
- Worked closely with other marketing teams to ensure cohesive digital marketing strategies.
- Regularly reported to clients on campaign performance, providing insights and recommendations.
- Conducted keyword research, competitor analysis, and industry trend analysis to inform SEM strategies.
- Regularly analyzed campaign performance to identify issues and areas for optimization.
Ecommerce Marketing Specialist
Milton Industries
Chicago, IL
06.2019 - 07.2020
- Activate new products on various platforms.
- Optimized product listing content
- Planned and executed search engine marketing.
- Managed 5-10k in spend monthly for SEM.
- Measure and report performance of all PPC campaigns.
- Wrote engaging and successful advertising copy.
- Prepared bi-weekly updates and reports to track growth and success.
Digital Marketing Operations Specialist
Riithink Digital Marketing
Chicago, IL
01.2018 - 05.2019
- Oversaw amazon projects for 5 clients and up to 10 different brands.
- Produce reports, highlighting findings and recommending changes.
- Worked within tight deadlines and fast-paced atmosphere.
- Oversaw daily operations to ensure high levels of productivity.
Education
Associate of Applied Science -
Triton College
River Grove, IL2018
Associate of Applied Science -
Wilbur Wright College
Chicago, IL2017
Skills
- Search Engine Marketing
- ChatGPT Prompt Engineering
- Competitive Research
- Copywriting
- Keyword Research
- Campaign Management
- Social Media Marketing
- Digital Display Marketing
- Ecommerce Marketing
- Product Listing Optimization
- Search Engine Optimization
Certification
- Fundamentals of digital marketing, Google - November 2020
- Advanced Google Analytics, Google - November 2020
- Google Ads Search Certification, Google - September 2022
- Sponsored Ads Foundations Certification, Amazon - December 2020
Timeline
Paid Media Supervisor
GRP Media
11.2021 - Current
Ecommerce Marketing Specialist
Milton Industries
06.2019 - 07.2020
Digital Marketing Operations Specialist
Riithink Digital Marketing
01.2018 - 05.2019
Associate of Applied Science -
Triton College
Associate of Applied Science -
Wilbur Wright College
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