Jorge Zuniga
The Woodlands
Summary
Sales Director with a record of increasing regional sales by 47%. Expertise in team coaching and strategic planning, fostering strong relationships with industrial and commercial dealers. Committed to achieving growth objectives and expanding market share through effective sales management.
Overview
23
23
years of professional experience
Work History
Regional Sales Director / Gulf Coast
NILFISK UNITED STATES
01.2019 - Current
- Increase Sales in my region by 47% from 2019 to 2025
- Established company objectives for annual growth and market expansion.
- Conducted business reviews with largest industrial and commercial dealers to establish expectations and collaboratively develop plans for achieving goals and increasing market share.
- Oversee Industrial Floor Care Equipment, Commercial Equipment and Industrial Vacuums Sales Division.
- Set the priorities and implement strategies for new Nilfisk equipment from all portfolios of products
- Manage a team of 8 Sales Professionals
- Coached regional managers and sales associates to improve performance and achieve sales targets.
- Researched and supported regional managers and sales associates in expanding dealer network to enhance market share.
- Filed rides with regional managers and sales associates to support local meetings and fieldwork.
Sales Director / Industrial Vacuums Division
NILFISK MEXICO
01.2016 - 01.2019
- Created the strategy and executed the business plan.
- Oversaw the profit and loss for the division.
- Oversaw the commercial operations in Mexico, Central, and parts of South America (Chile, Peru, Argentina, and Brazil).
- Established and monitored activities of 20 sales representatives across various territories to optimize sales performance.
- Led and developed seven sales representatives, enhancing their sales strategies and achieving improved outcomes.
- Conducted follow-up on prospecting and engaged targeted industries for equipment solutions, fostering client relationships.
- Follow-up and development of new product launches, as well as providing training on the product line to sales and distribution representatives.
Direct Sales Manager / Industrial Vacuums & Floor Care
NILFISK MEXICO
01.2010 - 01.2016
- Guided 12 sales reps to exceed sales targets and enhance customer engagement.
- Developed National Accounts strategy for Floor Care and Industrial Vacuums, increasing market penetration.
- Oversaw the Commercial Area for the Floor Care division and Industrial Vacuums in Mexico.
- Implementation and development of Territory Management for each of the Sales representatives.
- Development of the business plan for the 3 lines of said division (Direct Selling, National Accounts and Distributors) as well as generating and following up the annual sales budget.
- Developed new product launches and trained sales and distribution representatives on the product line.
- Established and maintained a profitable business structure, ensuring division led profitability for Nilfisk.
- Responsible for 100% of the P & L of the Division
Purchasing Manager
PROSEGUR
01.2007 - 01.2010
- Managed purchasing for the entire PROSEGUR Group, focusing on securities logistics, cash management, and various surveillance and technology areas.
- Led team of five buyers to improve purchasing efficiency and drive cost-effective procurement strategies.
- Renegotiation with the Company for the administration of Fuel, Restaurant Ticket and Electronic Warehouse Vouchers, reducing the commission by 48.14% per year, representing a saving of approx. of $ 3,500,000.00 MXP.
- Standardization of Outsourcing to a single cleaning company for all the Group's properties in Mexico, generating a 14.70% annual saving.
- Intervened in negotiations across various categories, generating savings for the Group without formal purchase orders.
- Negotiate prices and conditions on an ongoing basis.
- Monitored purchase orders with suppliers to confirm the accurate and punctual delivery of materials for warehouse and construction operations.
- Coordinated material warehouses for Prosegur Group, optimizing processes for receiving and dispatching operating materials and spare parts.
- Coordinate and take advantage of synergies in Regional Purchases
- Merge and coordinate the integration of the purchasing departments of the new allied and integrated companies into the PROSEGUR Group (Grupo Mercurio de Transportes y RYES)
- Responsible, together with IT Management, for the Bidding and implementation of Portable Terminals in the Transfer of Values routes for better control and efficiency in the daily operation.
- Coordinating the project for the National Outsourcing of Printing
- Key User in the migration and implementation of ORACLE as ERP as a corporate system.
Operations Coordinator (Online Sales)
LIVERPOOL
01.2005 - 01.2007
- Led a team of 20 logistic operators in coordinating delivery schedules.
- Managed the logistics operation for electronic commerce, including assignment, supply, consolidation, and delivery of merchandise acquired by telephone or online.
- Organized and supervised logistics process for merchandise orders generated through phone and online sales.
- Managed the inventories for electronic commerce, including the generation of transfers, inventory control, inventory adjustment, and cyclical inventories.
- Monitor reports and statistics to confirm deliveries and generate performance indicators and productivity statistics.
- Followed up on implementation of established procedures to ensure compliance and efficiency.
- Attended and solve customer complaints or observations to achieve their full satisfaction.
Buyer Junior
BOMBARDIER TRANSPORTATION
01.2003 - 01.2005
- Negotiated contracts with suppliers to secure favorable terms and pricing.
- Negotiated with suppliers and coordinated solutions for materials rejected by Quality Assurance
- Managed procurement processes for rail transportation components and services.
- Analyzed market trends to inform purchasing decisions and inventory management.
- Planned receipt and expedited materials to ensure timely availability in the facility
Education
COACHING -
Business Coaching
01-2017
Postgraduate - Strategic Program of Performance For the Integral Training of Leaders
Technological Institute and Superior Studies of MT
Mexico City 09-2006
Industrial Engineering - Organizational Systems
La Salle University
Mexico City01-2002
Skills
- Sales strategy
- Territory management
- P&L management
- Business development
- Dealer network expansion
- Customer relationship management
- Negotiation skills
- KPI analysis
- Market analysis
- Competitive analysis
- Revenue growth
- Strategic planning
- Team leadership
- Sales team motivation
- Employee coaching
- Effective communication
- Problem solving
Training
- Neuro Selling, QRO, Mexico, 01/01/18
- Leadership Development Program, International, 01/01/14 - 12/31/16
- Coaching for Sales Success, St. Louis, Missouri, 01/01/14
- COACHING, QRO, Mexico, 01/01/13
- Marketing Techniques, QRO, Mexico, 01/01/13
- Instructor Training, HGO, Mexico, 01/01/04
- World Class Manufacturing, HGO, Mexico, 01/01/04
- Transformación del Entorno, HGO, Mexico, 01/01/04
- Lean Manufacturing, HGO, Mexico, 01/01/04
- Change Management, HGO, Mexico, 01/01/04
- Value Added 4, HGO, Mexico, 01/01/03
- Black Belt, HGO, Mexico, 01/01/03
- Green Belt, HGO, Mexico, 01/01/03
- OHSAS 18001, HGO, Mexico, 01/01/03
Summary - General Information
Experienced Sales Director with a demonstrated history of working in the industry. Skilled in Negotiation, Coaching, Sales, Business Coaching, and Sales Management. Strong operations professional with a specialized study focused on Business Coaching. High degree of responsibility and proven work ethic.
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Timeline
Regional Sales Director / Gulf Coast
NILFISK UNITED STATES
01.2019 - Current
Sales Director / Industrial Vacuums Division
NILFISK MEXICO
01.2016 - 01.2019
Direct Sales Manager / Industrial Vacuums & Floor Care
NILFISK MEXICO
01.2010 - 01.2016
Purchasing Manager
PROSEGUR
01.2007 - 01.2010
Operations Coordinator (Online Sales)
LIVERPOOL
01.2005 - 01.2007
Buyer Junior
BOMBARDIER TRANSPORTATION
01.2003 - 01.2005
COACHING -
Business Coaching
Postgraduate - Strategic Program of Performance For the Integral Training of Leaders
Technological Institute and Superior Studies of MT
Industrial Engineering - Organizational Systems
La Salle University