Jose Argueta
Palmdale,CA
Summary
Results-driven District Sales Manager with 12+ years of experience leading high-performing teams in distribution and sales within Frito-Lay. Proven track record of driving revenue growth, increasing market share, and improving operational efficiency through data-driven decision-making. Strong leader focused on team development, safety excellence, and optimizing workforce performance, with 8+ years of incident-free operations. I oversees sales operations, strategies, and staff within a specific geographic territory to drive revenue growth and meet targets. Key duties include hiring, training, and coaching sales reps, analyzing performance metrics, setting sales goals, and managing client relationships. Driving revenue growth by leading, coaching, and managing a team of sales representatives within a specific geographic territory. They are responsible for setting sales targets, analyzing performance data, developing client relationships, and executing company strategies to ensure profitability.
Overview
12
12
years of professional experience
1
1
Certification
Work History
District Sales Manager
Frito-Lay
Lancaster, CA
07.2014 - Current
- Lead district sales operations, driving consistent growth in unit volume and market share across assigned territory.
- Analyze sales data, trends, and competitor performance to identify opportunities and execute strategic initiatives.
- Manage workforce scheduling, labor planning, and route operations to maximize efficiency and reduce costs.
- Improved operational productivity by optimizing staffing models and streamlining distribution processes.
- Utilize year-over-year performance data to adjust strategies and exceed sales targets.
- Develop and coach team members, strengthening performance, engagement, and retention.
- Maintain 8+ years of incident-free operations by enforcing strict safety standards and leading regular training.
- Implement sales and merchandising initiatives that increase product visibility and in-store execution.
Education
Associate of Arts - Organizational Leadership
PEP U University
Los Angeles, CA02.2022
Skills
Servant Leadership
Sales Growth & Market Expansion
District & Territory Management
Distribution & Route Optimization
Workforce Planning & Labor Management
Brand Development & Positioning
Product Promotion & Merchandising
Market Analysis & Competitor Research
Customer Relationship Management (CRM)
Trade Marketing & Promotions
Advertising Campaigns & Strategies
Strategic Planning & Execution
Budgeting & Financial Analysis
P&L Management
Business Process Improvement
Problem-Solving & Decision-Making
Profitability & Revenue Optimizations
Goal Setting & Performance Metrics
Microsoft Excel (advanced data analysis, reporting, trend tracking)
Microsoft PowerPoint (executive presentations, sales insights)
Microsoft Word & Outlook
Performance Reporting & KPI Tracking
Certification
Leadership Certification
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
District Sales Manager
Frito-Lay
07.2014 - Current
Associate of Arts - Organizational Leadership
PEP U University