Jose Cobiella
Miami,FL
Summary
Results-driven marketing professional with experience driving business growth across higher education, experiential marketing, and fitness and wellness. Skilled in experiential marketing, grassroots initiatives, event management, social media, and project management, with a proven ability to increase brand visibility, engage audiences, and deliver measurable results across diverse industries.
Overview
1
1
Language
3
3
years of professional experience
Work History
Marketing and Sales Coordinator
Kinema Fitness
Miami, Florida
09.2025 - Current
- Lead integrated marketing campaigns and revenue-generating promotions across total memberships, group fitness participation, and personal training sales.
- Increased Instagram growth by 75% and group fitness participation by 40% through targeted content, promotions, and community engagement through events.
- Managed email and SMS campaigns through Mindbody, optimizing outreach through performance analytics.
- Developed local partnerships and member incentives to expand brand visibility, drive membership growth, and generate incremental revenue.
Project Manager
Iconic Creative Agency
Miami, FL
01.2025 - 05.2025
- Led planning and execution of large-scale experiential marketing activations with budgets exceeding $200K, overseeing vendors, production, timelines, and budgets.
- Managed end-to-end campaigns for Nike, Jordan Brand, and Dick’s Sporting Goods, including Nike Super Bowl LIX, a Luka Dončić activation, and a Jordan Brand x Academy Sports launch.
- Developed engaging brand experiences and activation programming, coordinating athlete meet-and-greets, interactive activities, branding materials, and consumer-facing experiences.
- Directed cross-functional teams across creative, production, and logistics, ensuring alignment on project scope, budgets, and deadlines.
Project and Production Coordinator
Iconic Creative Agency
Miami, Florida
05.2024 - 12.2024
- Executed high-profile activations for Nike Unite Tulsa, Nike N7 in Arizona, and Nike NYC Basketball’s Swoosh Classic 2024.
- Coordinated operations for Balling on the Beach, a 500+ team basketball tournament, serving as a key contact for coaches, game monitors, and event staff.
- Supported digital marketing, branding installations, production schedules, and social media content development to strengthen brand visibility and engagement.
Experiential Marketing Intern
Iconic Creative Agency
Miami, Florida
01.2024 - 04.2024
- Supported event production, brand activations, and on-site execution for Super Bowl LVIII, Nike Air Max at Coachella, and Nike Miami Marathon 2024.
- Coordinated vendors, event communications, logistics, and client-facing presentations to support campaign execution and new business initiatives.
Marketing & Game Operations Intern
Florida International University - Athletics
Miami, Florida
08.2023 - 12.2023
- Coordinated game-day promotions, giveaways, and fan engagement initiatives to enhance attendance and participation.
- Developed digital and print marketing materials, including social media content and promotional flyers.
Education
Bachelor of Arts - Recreation And Sports Management
Florida International University
Miami, FL06-2025
Skills
- Proficient in Microsoft Office, Google Suite, Canva, Mindbody, Mindbody Suite, Asana, ClickUp, Mailchimp, EzText, Adobe Creative Suite
Languages
Spanish
Native/ Bilingual
Timeline
Marketing and Sales Coordinator
Kinema Fitness
09.2025 - Current
Project Manager
Iconic Creative Agency
01.2025 - 05.2025
Project and Production Coordinator
Iconic Creative Agency
05.2024 - 12.2024
Experiential Marketing Intern
Iconic Creative Agency
01.2024 - 04.2024
Marketing & Game Operations Intern
Florida International University - Athletics
08.2023 - 12.2023
Bachelor of Arts - Recreation And Sports Management
Florida International University