JOSE ROMERO
San Francisco,CA
Summary
Dynamic, results-oriented regional property manager with 5+ years of experience in overseeing multi-family housing projects. Skilled in leasing, tenant relations, financial management, and maintenance operations. Adept at developing and executing effective strategies to improve customer service and drive revenue expansion. Able to work effectively with landlords, tenants, and staff to ensure compliance with laws and regulations.
Overview
10
10
years of professional experience
Work History
Multi Site Community Manager
Cushman and Wakefield
Oakland, CA
06.2025 - Current
- Oversaw daily operations across multiple properties to ensure compliance with policies and procedures.
- Developed and implemented strategic marketing initiatives to enhance community engagement and occupancy rates.
- Streamlined property management processes through the integration of advanced software systems for efficient reporting.
- Led training sessions for staff on best practices in customer service and operational efficiency.
- Fostered relationships with vendors to negotiate contracts, resulting in improved service delivery and cost savings.
- Trained and mentored new staff members, promoting professional growth within the team.
- Optimized use of property management software to streamline operations, improve accuracy in financial reporting, and enhance overall efficiency.
- Reviewed monthly financial statements to identify areas for improvement or growth opportunities within the portfolio of managed properties.
- Developed marketing strategies to attract prospective tenants and drive occupancy rates.
Regional Property Manager/ Asset Manager
Legado Companies
Beverly Hills, CA
06.2023 - 04.2025
- Manage a portfolio of assets with a combined value of over $20 million (7 properties-1000+ units throughout Orange County and Los Angeles County) Affordable and Conventional, Lease-Up
- Develop and implement leasing and tenant relations strategies to maximize occupancy rates
- Prepare and monitor budgets, control expenses, and improve cash flow
- Ensures that the portfolio and individual communities meet the established operational, financial, and business performance goals by inspecting properties, reviewing finance market, and operational reports, and developing and implementing appropriate action plans to achieve results
- Oversee maintenance staff to ensure timely completion of repairs and maintenance tasks
- Monitor and resolve tenant complaints and issues to ensure maximum satisfaction
- Supervise administrative staff and provide guidance and direction, as necessary
- Built new property management procedure and policies for the company
- Implemented a new property management software to the company – Entrata
Luxury Apartments -Class A-Area Manager
FPI Management
San Mateo County
07.2022 - 05.2023
- Managed San Mateo County area – combination of 3 properties – 350 units
- Developed and implemented successful strategies to increase revenue and occupancy rates
- Established and maintained tenant relations programs to improve customer satisfaction
- Led the training and development of a team and hired new staff for both properties
- Oversaw the budget preparation and financial reporting of both properties
- Drafted, negotiated, and executed leases, contracts and other legal documents
- Monitored and controlled expenses to minimize operating costs
- Gather, analyze, and interpret current market and economic trends
Multi-Site Community Manager (Affordable and Conventional)
GK Management
San Jose, CA
03.2020 - 06.2022
- Managed two properties (Affordable and Conventional) Combine of 300+ units
- Developed and implemented successful strategies to increase revenue and occupancy rates
- Established and maintained tenant relations programs to improve customer satisfaction
- Completed recertifications for residents to identify eligibility at move-in and annually
- Oversaw the budget preparation and financial reporting of both properties
- Maintained occupancy at or above 95% both properties
- Monitored and controlled expenses to minimize operating costs
- Reduced delinquency from 30% to 8% in a 6 months period, kept below 10% delinquency during COVID period by assisting residents with covid relief program and putting payment plans
- Led a staff of 12 employees including the maintenance and ensure proper training was provided
Luxury Apartments -Class A- Lease-Up Community Manager
Millcreek Residential
San Jose, CA
10.2018 - 02.2020
- Managed all day-to-day operations for a new lease of 201 units property with staff of 4
- Developed and implemented successful strategies to increase revenue and occupancy rates
- Developed and implemented marketing strategies for apartment sales and visibility
- Led the training and development of a team and hired new staff
- Oversaw the budget preparation and financial reporting for the property
- Leased 80% of the property in less than 12 months and increased rent revenue
- Monitored and controlled expenses to minimize operating costs
- Gather, analyze, and interpret current competitors market surveys
- Completed punch-ins on each unit with ownership and construction team
Luxury Apartments -Class A- Lease-Up Leasing Manager / Community Manager
Equity Residential
San Francisco, San Mateo, San Jose, CA
02.2016 - 09.2018
- Managed the leasing operations for a new lease up of 449 units with a staff of 3 leasing associate
- Promoted to Community Manager for 545 units with a staff of 8 including maintenance
- Developed and implemented successful strategies to increase revenue and occupancy rates
- Developed and implemented marketing strategies for apartment sales and visibility
- Led the training and development of a team and hired new leasing staff
- Oversaw the budget preparation and financial reporting for the property
- Leased 95% of the property in less than 12 months and maintained a property at 90% and higher
- Monitored and controlled expenses to minimize operating costs
- Gather, analyze, and interpret current competitors market surveys
- Completed punch-ins on each unit with ownership and construction team
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement against budget and to determine areas needing cost reduction
Education
CA Real Estate License - undefined
Master Degree - Business Administration, Management Minor: Human Resources Management
Holy Names University
Oakland, CA12.2021
Bachelor of Science - Business Administration
Arizona State University
Tempe, AZ06.2012
Skills
- Leasing and Tenant Relations
- Financial Management
- Maintenance Operations
- Business Development & Strategy
- Legal Compliance
- Budgeting & Cost Control
- Interpersonal Communication
- Team Leadership
- Conflict Resolution
- Contract Negotiation
- Vendor Management
- Marketing and Operating Cost Tracking
- Lease-Up, Affordable (Tax Credit, Section 8, HAP, LIHTC, HUD)
- Bilingual- Spanish and English
- Entrata, Yardi, CRM, Knock, MRI, Rent Café, Butterfly MX, Snappt, Excel
- Lease agreement management
- Asset management
Languages
Spanish
Native or Bilingual
Timeline
Multi Site Community Manager
Cushman and Wakefield
06.2025 - Current
Regional Property Manager/ Asset Manager
Legado Companies
06.2023 - 04.2025
Luxury Apartments -Class A-Area Manager
FPI Management
07.2022 - 05.2023
Multi-Site Community Manager (Affordable and Conventional)
GK Management
03.2020 - 06.2022
Luxury Apartments -Class A- Lease-Up Community Manager
Millcreek Residential
10.2018 - 02.2020
Luxury Apartments -Class A- Lease-Up Leasing Manager / Community Manager
Equity Residential
02.2016 - 09.2018
CA Real Estate License - undefined
Master Degree - Business Administration, Management Minor: Human Resources Management
Holy Names University
Bachelor of Science - Business Administration
Arizona State University