Jose Vasquez
Bimbo Bakeries USA
Brooklyn,NY
2
Languages
19
years of professional experience
Results-driven Sales Leader skilled in directing high-performing teams and driving revenue growth through multi-channel distribution strategies. Managed over $16M in annual revenue while expanding market share and executing impactful merchandising initiatives. Focused on strategic sales planning, client relationship management, and fostering collaboration to achieve sales objectives.
Work History
Market Sales Leader
4 Years 1 Month- Led and mentored team of 21 route sales professionals to execute brand and marketing initiatives for top product lines, enhancing team alignment and market presence.
- Market Expansion: Identify and capture cross-selling opportunities to continuously grow territory market share.
- Spearheaded retail product resets and strategic placements, maximizing new item distribution and enhancing in-store visibility.
- Identified and captured cross-selling opportunities, driving continuous growth in territory market share.
- Performance Analysis: Audit sales trends and route KPIs weekly to ensure team members consistently exceed quarterly and annual targets.
Owner / Operator
5 Years 8 Months- Full-Cycle Operations: Led operations, e-commerce management, bookkeeping, digital marketing, and fulfillment for independent collectibles enterprise, ensuring seamless integration and customer satisfaction.
- Customer Engagement: Built and scaled multi-channel customer service and marketing workflows across social media, email campaigns, and direct sales, enhancing customer interactions and brand loyalty.
- Inventory & Digital Strategy: Maintained catalog specifications, real-time stock levels, and pricing strategies, optimizing inventory management to support sales growth.
District Sales Manager
8 Years 9 Months- Managed 7 sales routes across Manhattan, Brooklyn, Staten Island, and Northern New Jersey, leading 7 representatives to achieve targeted sales goals.
- Brand Representation: Directed sales execution and brand performance targets for major confectionery and snack brands, including Mars Chocolate, Ferrero, Perfetti Van Melle, and Topps Candy Company.
- Talent Coaching: Implemented structured sales training and shadowing programs, enabling underperforming routes to meet or exceed quota.
- Monitored performance metrics and customer satisfaction ratings across independent and regional retail accounts, facilitating data-driven strategies to enhance service quality.
Regional Sales Manager
2 Years 2 Months- Channel Distribution: Directed sales and brand development programs for northeast foodservice distributors, regional chain accounts, national buying groups, resulting in increased market presence.
- Account Retention: Resolved vendor/customer service challenges and negotiated favorable shelf placement and promotional support, enhancing customer satisfaction and loyalty.
- Directed regional sales strategies to enhance market penetration and drive revenue growth.
- Mentored sales team, fostering professional development and improving performance through targeted training initiatives.
- Analyzed market trends and competitor activities to inform strategic decision-making and optimize product positioning.
Education
High School Diploma
Skills
Sales leadership
Account management
Merchandising strategy
Analytics tracking
Territory analysis
Customer relations
Account development
Sales demonstrations
Customer engagement
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Market Sales Leader
Bimbo Bakeries USA
08.2022 - CurrentRead More
Owner / Operator
Big Boy Collectibles
12.2016 - 08.2022Read More
District Sales Manager
E.A. Berg & Associates
08.2009 - 05.2018Read More
Regional Sales Manager
Luvli Juices
05.2007 - 07.2009Read More
Eastern District High School
High School Diploma
Read More