LAWRENCE BOTICA
Bourbonnais
Summary
Market Sales Leader with 15 years of experience excelling in managing customer accounts, ensuring timely deliveries, and maintaining robust client relationships. Demonstrates a keen ability to introduce new products and maximize sales through creative and aggressive displays. Passionate about driving market growth and delivering superior product quality and freshness. Store manager with over 16 years of experience managing all levels of store associates to ensure the best shopping experience for customers. Responsible for the total operation of the store while leading in a manner consistent with leadership expectations and core values to maximize the company's financial success.
Overview
32
32
years of professional experience
Work History
Market Sales Leader
Bimbo Bakeries USA
09.2024 - Current
- Responsible for achieving sales objectives to grow the overall business by leading the execution of Direct Store Delivery Excellence (DSDE) best practices to the market.
- Establish store-level growth plans that connect to the Zone objectives for revenue, freshness, and realization, while building customer relationships that align with planned store-level growth goals.
- Communicate plans and conduct reviews quarterly with business partners to identify opportunities and action plans.
- Execute on all growth opportunities to grow market share on strategic brands through the execution of DSDE best practices.
- Utilize sales data tools to help drive effective decisions with the frontline salespeople as well as drive brand growth with customers through acquisition of new space and displays.
Route Sales Professional
Bimbo Bakeries USA
02.2017 - 09.2024
- Drive sales through the acquisition of new display space, incremental displays and through using sales data to establish other store-level plans.
- Follow up on new account opportunities and build effective customer relationships while ensuring promotions are executed.
- Conduct daily route settlement procedures to account for all products and invoices while maintaining proper inventory counts.
Sales Representative
EG Bread (Bimbo Bakeries USA)
03.2013 - 02.2017
Pre-Sales Representative
Nestle DSD
04.2010 - 03.2013
- Manage customer accounts, ensuring timely deliveries and maintaining strong client relationships
- Merchandising, stocking and proper ongoing rotation of product on store shelves and displays, ensuring best quality and freshness of products
- Introduce new products to maximize sales with creative and aggressive displays
- Responsible for frozen food brands including Tombstone, Jack's and Digourno pizza
- Also Edy's ice cream and other various Nesle ice cream novelties
Store Director
Jewel-Osco
07.1993 - 04.2010
- Led store operations, achieving measurable sales growth and improved customer satisfaction
- Managed a team of50+ employees, fostering a collaborative and efficient work environment
- Implemented inventory control measures, reducing shrinkage and increasing profitability
- Developed and executed strategic plans, resulting in significant revenue increases
- Resolved complex customer issues, enhancing overall store reputation and loyalty
Education
Associate's Degree - Business Administration and Management
Moraine Valley Community College
Palos Hills, Illinois05.1998
Skills
- Performance tracking
- Territory management
- Sales coaching
- Teamwork and collaboration
- Problem-solving
- Time management
- Multitasking
- Excellent communication
- Organizational skills
- Employee motivation
- Customer relationship management
- Training and development
- Sales leadership
- Inventory management
- Sales forecasting
Timeline
Market Sales Leader
Bimbo Bakeries USA
09.2024 - Current
Route Sales Professional
Bimbo Bakeries USA
02.2017 - 09.2024
Sales Representative
EG Bread (Bimbo Bakeries USA)
03.2013 - 02.2017
Pre-Sales Representative
Nestle DSD
04.2010 - 03.2013
Store Director
Jewel-Osco
07.1993 - 04.2010
Associate's Degree - Business Administration and Management
Moraine Valley Community College
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